In this episode, Tasneem Taherali takes us inside her journey from the mature tech markets of North America to the quickly growing landscape of the UAE. She unpacks the common misconception that product marketing is simply demand generation and explains why it’s so much more.

From running cross-functional workshops to aligning messaging across teams, Tasneem shares practical strategies for repositioning product marketing as a strategic growth driver in the region.

She also reflects on the success of the first-ever Product Marketing Summit in Dubai, and her vision for building stronger product marketing practices within the UAE’s thriving startup ecosystem.