When Ravi Maddimsetty began his start-up he had a vision of connecting the physical with the digital to help businesses engage with customers – not necessarily through QR code technology. But after trial and error, Ravi and his co-founder Sharat knew QR codes were the technology they had been looking for. 

Today their company, “Beaconstac” employs over 60 people and has worked with brands such as Pepsi and Amazon.

Ravi and Sharat grew up together in the same city in India. And after both moving to the US decades later, they wound up being roommates in New York City, both working for large organizations at the time. Ravi says they constantly discussed start-ups and it was only a few years later that they began Beaconstac together. 

In this episode, Carol and Ravi explore the QR code space and how it’s rapidly growing in popularity. Ravi tells us about his goals moving forward with Beaconstac.

When talking about hiring, Ravi tells us about what he calls the “10,20,30 rule” that he uses for any new employee.

Learn more about Ravi Maddimsetty and Beaconstac.

You can find more information on all our episodes at Vertical Elevation, and you can find Carol on LinkedIn, Twitter, and Instagram.