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Share The Rising Executive Ep. 19 – Expectation Setting as an Executive and Frameworks for Educating Markets on New Product Categories I David Atlas (Marketing Executive)
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The Rising Executive Ep. 19 – Expectation Setting as an Executive and Frameworks for Educating Markets on New Product Categories I David Atlas (Marketing Executive)
David Atlas is a seasoned marketing executive and consultant. With over 25 years of experience, David is an expert on helping technology companies grow their businesses. He previously served as CMO of Zignal Labs, CMO of Persado, and SVP of Marketing at StrongView. In this episode, David shares details about how he sets expectations and creates alignment across the organization as a functional leader. He also shares specifics about his approach to leadership and how he thinks about educating markets about new product categories. This episode is presented by Execore, the premier network for startup executives.
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By ExecoreDavid Atlas is a seasoned marketing executive and consultant. With over 25 years of experience, David is an expert on helping technology companies grow their businesses. He previously served as CMO of Zignal Labs, CMO of Persado, and SVP of Marketing at StrongView. In this episode, David shares details about how he sets expectations and creates alignment across the organization as a functional leader. He also shares specifics about his approach to leadership and how he thinks about educating markets about new product categories. This episode is presented by Execore, the premier network for startup executives.