How does a former banker end up leading one of the fastest-growing food brands in Europe? For John Eckbert, it started with a magazine cover, a cold email, and a vision that would eventually reshape the fast-casual dining landscape in the UK and beyond.

In this episode, John takes us through the unexpected journey that led him to Five Guys, from a bold proposal sent through a website form to a game-changing partnership with the Morell family. He opens up about the high-stakes moments, the behind-the-scenes decisions that almost didn’t happen, and the quiet conversations that changed everything.

It’s a conversation about bold transitions, unlikely beginnings, and the power of product obsession in building something people truly love.

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