The RN2writer Show

The RN2writer Show

By Elizabeth Hanes, BSN RNBusinessEntrepreneurshipMarketingCareers
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The RN2writer Show episodes

  • Marketing Goals for Freelance Writers - How to Effortlessly Market Your Writing Business

    We see FAR too many beginning writers come into this profession with a vague idea of what they “should” or “need to” be doing regarding marketing, and they end up wasting their time doing all sorts of things that aren't strategic and likely won’t lead to the desired outcome, which is clients and revenue.   

    You can’t afford to waste time when you’re starting your freelance business. Time is money, folks. You need to maximize every minute you’re INVESTING in your business.  

    Here’s how to do that: GOALS. 

    Host Elizabeth Hanes BSN RN built a six-figure writing business in her spare time. Today, she coaches other nurses how to become freelance writers through the RN2writer project. 

     

    Topics discussed in this episode: 

    1. 1:50 Time is Money 
    2. 2:20 Goals Before Starting Marketing Activities 
    3. 3:34 The RN2writer Marketing Process 
    4. 4:15 Goal Setting Example 
    5. 5:30 Recap 
    6.  

      Resources mentioned in this episode: 

      RN2writer: https://www.rn2writer.com/  

      Design Your Dream Career as a Nurse Writer: https://rn2writer.com/dydc-yt 

      Spotify: https://open.spotify.com/show/1H5433LWNu80XNOfiEcVRx?si=295f67298c2046ff  

      Apple Podcasts: https://podcasts.apple.com/sa/podcast/the-rn2writer-show/id1581442377  

       

      Next steps

      • Start your journey from nursing to writing with the ebook Design Your Dream Career as a Nurse Writer 
      • Follow RN2writer on social media: Instagram, Facebook,  and LinkedIn 
      •  

        Special thanks to:  

        Custom RN2writer theme music by https://www.podcastthemes.com/  

        8 min
      • What Are Your Client Goals?

        In this episode of The RN2writer Show, Beth talks all about clients goals! We see a lot of people plunge into freelance writing with the idea that “everyone” is a potential client. Their notion is that getting writing work is hard, and so they should take on any company or individual that is willing to pay them.  

        That’s nonsense. In fact, that is not true for ANY business. All successful businesses have a particular “ideal client” that they market to. 

        So let’s talk about what kind of client goals you can set up for your business. 

        Host Elizabeth Hanes BSN RN built a six-figure writing business in her spare time. Today, she coaches other nurses how to become freelance writers through the RN2writer project. 

         

        Topics discussed in this episode: 

        1. 2:00 Who Are Your Ideal Clients? 
        2. 4:23 Total Number of Clients 
        3. 4:51 Anchor Clients 
        4. 5:43 Industry Niche 
        5. 6:15 Ideal Client Characteristics 
        6. 6:57 Recap 
        7.  

          Resources mentioned in this episode: 

          Nurse-to-Writer Bridge Program: https://www.rn2writer.com/bridge  

          RN2writer: https://www.rn2writer.com/  

          Design Your Dream Career as a Nurse Writer: https://rn2writer.com/dydc-yt 

          Spotify: https://open.spotify.com/show/1H5433LWNu80XNOfiEcVRx?si=295f67298c2046ff  

          Apple Podcasts: https://podcasts.apple.com/sa/podcast/the-rn2writer-show/id1581442377  

           

          Next steps

          • Start your journey from nursing to writing with the ebook Design Your Dream Career as a Nurse Writer 
          • Follow RN2writer on social media: Instagram, Facebook,  and LinkedIn 
          •  

            Special thanks to:  

            Custom RN2writer theme music by https://www.podcastthemes.com/  

            9 min
          • 3 Financial Goals to Consider for Your Writing Business

            In this episode of The RN2writer Show, Beth talks about several types of financial goals you can set for your writing business. All business success starts with goal-setting. Without goals, you can’t create action plans for achieving those goals, you can’t measure your progress, and you can’t engage in data-driven decision making. Those things are important! 

            So let’s talk about three financial goals you can think about setting up for your business. 

            Host Elizabeth Hanes BSN RN built a six-figure writing business in her spare time. Today, she coaches other nurses how to become freelance writers through the RN2writer project.

             

            Topics discussed in this episode:  

            1. 2:25 Gross Revenue
            2. 2:57 Business Expenses
            3. 3:30 Writing Goal
            4.  

              Resources mentioned in this episode:

              RN2writer: https://www.rn2writer.com/  

              Design Your Dream Career as a Nurse Writer: https://rn2writer.com/dydc-yt 

              Spotify: https://open.spotify.com/show/1H5433LWNu80XNOfiEcVRx?si=295f67298c2046ff  

              Apple Podcasts: https://podcasts.apple.com/sa/podcast/the-rn2writer-show/id1581442377  

               

              Next steps

              • Start your journey from nursing to writing with the ebook Design Your Dream Career as a Nurse Writer 
              • Follow RN2writer on social media: Instagram, Facebook,  and LinkedIn 
              •  

                Special thanks to:  

                Custom RN2writer theme music by https://www.podcastthemes.com/  

                6 min
              • 3 Types of Goals to Level Up Your Health Writing Business

                In this episode of The RN2writer Show, Beth talks about having specific, measurable goals for your health writing business. 

                Remember: writing is a BUSINESS. All businesses need goals. You can’t hit a target you haven’t bothered to set up. 

                So let’s talk about three common writing business goals you can think about setting up for your business. 

                Host Elizabeth Hanes BSN RN built a six-figure writing business in her spare time. Today, she coaches other nurses how to become freelance writers through the RN2writer project. 

                 

                Topics discussed in this episode: 

                1. 1:54 Goal #1 Financial 
                2. 3:20 Goal #2 Client 
                3. 4:15 Goal #3 Marketing 
                4.  

                  Resources mentioned in this episode:

                  Nurse-to-Writer Bridge Program: https://www.rn2writer.com/bridge  

                  RN2writer: https://www.rn2writer.com/  

                  Design Your Dream Career as a Nurse Writer: https://rn2writer.com/dydc-yt 

                  Spotify: https://open.spotify.com/show/1H5433LWNu80XNOfiEcVRx?si=295f67298c2046ff  

                  Apple Podcasts: https://podcasts.apple.com/sa/podcast/the-rn2writer-show/id1581442377  

                   

                  Next steps

                  • Start your journey from nursing to writing with the ebook Design Your Dream Career as a Nurse Writer 
                  • Follow RN2writer on social media: Instagram, Facebook,  and LinkedIn 
                  •  

                    Special thanks to:  

                    Custom RN2writer theme music by https://www.podcastthemes.com/  

                    9 min
                  • Avoid THESE MISTAKES When Naming Your Business

                    In today’s episode of The RN2writer Show, Beth discusses what details you should consider when naming your business.  

                    Host Elizabeth Hanes, BSN RN, built a six-figure writing business in her spare time. Today, she coaches other nurses on how to become freelance writers through the RN2writer project. 

                     

                    Topics discussed in this episode:  

                    1. 1:00 First Item to Note 
                      1. 3:25 Second Item to Note 
                        1. 5:30 Reflect What You Do 
                          1. 6:30 Protected Titles 
                          2.  

                            Resources mentioned in this episode: 

                            RN2writer: https://www.rn2writer.com/  

                            Design Your Dream Career as a Nurse Writer: https://rn2writer.com/dydc-yt 

                            Spotify: https://open.spotify.com/show/1H5433LWNu80XNOfiEcVRx?si=295f67298c2046ff  

                            Apple Podcasts: https://podcasts.apple.com/sa/podcast/the-rn2writer-show/id1581442377  

                             

                            Next steps 

                            • Start your journey from nursing to writing with the ebook Design Your Dream Career as a Nurse Writer 
                            • Follow RN2writer on social media: Instagram, Facebook,  and LinkedIn 
                            •  

                              Special thanks to:  

                              Custom RN2writer theme music by https://www.podcastthemes.com/  

                              9 min
                            • Knowing Your Worth with Dr. Steve Marshall

                              On today’s episode of The RN2writer Show, Beth talks to Dr. Steve Marshall, DNP, MSN, BSN, RN, about the value you bring to your clients, finding the right clients, and more! 

                               About Steve: Steve Marshall is a Registered Nurse who began working in healthcare back in the late 1980's. He holds a Bachelor's and Master of Science in Nursing as well as a doctorate in Nursing Practice. He has worked in many clinical and leadership roles throughout his career, including emergency and intensive care, air and ground transport, oncology, and infectious disease. He was instrumental in the COVID response in his area, overseeing multiple vaccine, testing, and infusion sites. He founded See Doc Nurse Write LLC in February of 2023 with the goal of sharing his knowledge and experience with a broader audience.

                              Host Elizabeth Hanes, BSN RN, built a six-figure writing business in her spare time. Today, she coaches other nurses on how to become freelance writers through the RN2writer project. 

                               

                              Topics discussed in this episode:  

                              1. 1:00 Steve Marshall Introduction 
                                1. 2:30 From Clinician to Writer 
                                  1. 5:30 Knowing your worth 
                                    1. 8:40 Not Every Client is a Right Fit 
                                      1. 13:00 Your Value to Clients 
                                        1. 18:30 Beth’s Freelance Secret 
                                        2.  

                                          Resources mentioned in this episode: 

                                          Steve Marshall’s Website: https://www.seedocnursewrite.com/  

                                          Freelance Freedom Membership: https://www.rn2writer.com/freelancefreedom  

                                          RN2writer: https://www.rn2writer.com/  

                                          Design Your Dream Career as a Nurse Writer: https://rn2writer.com/dydc-yt 

                                          Spotify: https://open.spotify.com/show/1H5433LWNu80XNOfiEcVRx?si=295f67298c2046ff  

                                          Apple Podcasts: https://podcasts.apple.com/sa/podcast/the-rn2writer-show/id1581442377  

                                          Blog: https://www.rn2writer.com/blog  

                                           

                                          Next steps 

                                          • Start your journey from nursing to writing with the ebook Design Your Dream Career as a Nurse Writer 
                                          • Follow RN2writer on social media: Instagram, Facebook, Tiktok, and LinkedIn 
                                          •  

                                            Special thanks to:  

                                            Custom RN2writer theme music by https://www.podcastthemes.com/  

                                            29 min
                                          • How Health Writing Works

                                            Health writing is not about publishing research papers or writing about your experiences as a nurse. Professional health writing involves creating a wide variety of content that’s generally published on the web. A few examples of the types of health writing that nurses and other health professionals get paid to write include:  

                                            • Consumer health articles  
                                            • Web pages  
                                            • Patient-facing blog posts  
                                            • Brochures  
                                            • Case studies  
                                            • White papers  
                                            • Industry blog posts  
                                            • Industry news articles  
                                            • Video scripts  
                                            • …and much, MUCH more!  

                                              And in case you think you need experience writing any of those things before you can become a paid health writer, think again. Freelance writing is very much a “learn on the job” profession.  

                                              On today’s episode of The RN2writer Show, we’re demystifying how health writing works so you can see for yourself how easy it is to get started. We’re showing you the step-by-step process of how health content gets created and published so you have confidence that you really can do this. 

                                              Host Elizabeth Hanes, BSN RN, built a six-figure writing business in her spare time. Today, she coaches other nurses on how to become freelance writers through the RN2writer project. 

                                               

                                              Topics discussed in this episode:  

                                              1. 1:00 What is Health Writing? 
                                                1. 2:35 Step #1 
                                                  1. 2:55 Step #2 
                                                    1. 4:02 Step #3 
                                                      1. 6:22 Step #4 
                                                        1. 7:00 Step #5 
                                                          1. 7:35 Step #6 
                                                            1. 8:25 Step #7 
                                                              1. 8:45 Step #8 
                                                                1. 8:58 Step #9 
                                                                  1. 9:24 Step #10  
                                                                    1. 9:55 Lather, Rinse, and Repeat  
                                                                    2.  

                                                                      Resources mentioned in this episode: 

                                                                      How I Make $400 an Hour as a Nurse Writer Video: https://www.rn2writer.com/offers/oo3e6VL8  

                                                                      RN2writer: https://www.rn2writer.com/  

                                                                      Design Your Dream Career as a Nurse Writer: https://rn2writer.com/dydc-yt 

                                                                      Spotify: https://open.spotify.com/show/1H5433LWNu80XNOfiEcVRx?si=295f67298c2046ff  

                                                                      Apple Podcasts: https://podcasts.apple.com/sa/podcast/the-rn2writer-show/id1581442377  

                                                                      Blog: https://www.rn2writer.com/blog  

                                                                       

                                                                      Next steps 

                                                                      • Start your journey from nursing to writing with the ebook Design Your Dream Career as a Nurse Writer 
                                                                      • Follow RN2writer on social media: Instagram, Facebook, Tiktok, and LinkedIn 
                                                                      •  

                                                                        Special thanks to:  

                                                                        Custom RN2writer theme music by https://www.podcastthemes.com/  

                                                                        13 min
                                                                      • Top 5 Best Niches for Nurse Writers in 2024

                                                                        Nurses sometimes limit themselves to writing only about things they know, but that can be a mistake it can put you in competition with a large field of less-qualified writers who cover the same general, evergreen topics.  

                                                                        To separate yourself, you should stay ahead of the trends in healthcare so you can always be pitching articles about emerging health topics – while using your nursing knowledge to inform that content in ways non-clinician writers simply cannot.  

                                                                        On today’s episode of The RN2writer Show, we’re covering the five most fascinating health trends of 2024 that should be on your radar so you can niche up and become the go-to expert writer on these subjects for any editor! 

                                                                        Host Elizabeth Hanes, BSN RN, built a six-figure writing business in her spare time. Today, she coaches other nurses on how to become freelance writers through the RN2writer project. 

                                                                         

                                                                         

                                                                        Topics discussed in this episode:  

                                                                        1. 2:40 Niche #1  
                                                                          1. 4:00 Niche #2 
                                                                            1. 4:56 Niche #3 
                                                                              1. 6:00 Niche #4 
                                                                                1. 7:20 Niche #5 
                                                                                2.  

                                                                                  Resources mentioned in this episode: 

                                                                                  RN2writer: https://www.rn2writer.com/  

                                                                                  Design Your Dream Career as a Nurse Writer: https://rn2writer.com/dydc-yt 

                                                                                  Spotify: https://open.spotify.com/show/1H5433LWNu80XNOfiEcVRx?si=295f67298c2046ff  

                                                                                  Apple Podcasts: https://podcasts.apple.com/sa/podcast/the-rn2writer-show/id1581442377  

                                                                                  Blog: https://www.rn2writer.com/blog  

                                                                                   

                                                                                  Next steps 

                                                                                  • Start your journey from nursing to writing with the ebook Design Your Dream Career as a Nurse Writer 
                                                                                  • Follow RN2writer on social media: Instagram, Facebook, Tiktok, and LinkedIn 
                                                                                  •  

                                                                                    Special thanks to:  

                                                                                    Custom RN2writer theme music by https://www.podcastthemes.com/  

                                                                                    10 min
                                                                                  • What the #$!*# is Freelance Writing?

                                                                                    You’ve probably seen our advertisements on Facebook, Instagram, or YouTube. But, what the #$%@! is freelance writing anyway? Learn more about this hidden career!  

                                                                                    Host Elizabeth Hanes, BSN RN, built a six-figure writing business in her spare time. Today, she coaches other nurses on how to become freelance writers through the RN2writer project. 

                                                                                     

                                                                                    Topics discussed in this episode:  

                                                                                    1. 1:48 Our Mission at RN2writer 
                                                                                      1. 3:30 is Freelance Writing a Pyramid scheme? 
                                                                                        1. 4:15 How Freelance Writing Works 
                                                                                          1. 6:40 But You Can’t Make a Living as a Writer! 
                                                                                          2. 7:30 How Much Can You Get Paid? 
                                                                                          3.  

                                                                                            Resources mentioned in this episode: 

                                                                                            RN2writer: https://www.rn2writer.com/  

                                                                                            Get Paid Well to Write: Talk to our Admissions Advisors to learn more! : https://rn2writer.as.me/schedule.php?appointmentType=41527859 

                                                                                            Design Your Dream Career as a Nurse Writer: https://rn2writer.com/dydc-yt 

                                                                                            Spotify: https://open.spotify.com/show/1H5433LWNu80XNOfiEcVRx?si=295f67298c2046ff  

                                                                                            Apple Podcasts: https://podcasts.apple.com/sa/podcast/the-rn2writer-show/id1581442377  

                                                                                            Blog: https://www.rn2writer.com/blog  

                                                                                             

                                                                                            Next steps 

                                                                                            • Start your journey from nursing to writing with the ebook Design Your Dream Career as a Nurse Writer 
                                                                                            • Follow RN2writer on social media: Instagram, Facebook, Tiktok, and LinkedIn 
                                                                                            •  

                                                                                              Special thanks to:  

                                                                                              Custom RN2writer theme music by https://www.podcastthemes.com/  

                                                                                              12 min
                                                                                            • Why There Will Never Be a Glut of Nurse Writers

                                                                                              Recently, a Facebook commenter asked me: If everybody hops on the RN2writer bandwagon, won’t this just result in a glut of nurse writers with work for nobody? 

                                                                                              The answer? No, absolutely not. 

                                                                                              And the reason why not can be summed up in a single word: Volume. 

                                                                                              Host Elizabeth Hanes, BSN RN, built a six-figure writing business in her spare time. Today, she coaches other nurses on how to become freelance writers through the RN2writer project. 

                                                                                               

                                                                                              Topics discussed in this episode:  

                                                                                              1.  0:00 Introduction
                                                                                              2. 1:40 Volume! Volume! Volume!  
                                                                                              3. 8:00 The Information Era 
                                                                                              4.  

                                                                                                Resources mentioned in this is episode: 

                                                                                                RN2writer: https://www.rn2writer.com/  

                                                                                                Design Your Dream Career as a Nurse Writer: https://rn2writer.com/dydc-yt 

                                                                                                Spotify: https://open.spotify.com/show/1H5433LWNu80XNOfiEcVRx?si=295f67298c2046ff  

                                                                                                Apple Podcasts: https://podcasts.apple.com/sa/podcast/the-rn2writer-show/id1581442377  

                                                                                                Blog: https://www.rn2writer.com/blog  

                                                                                                 

                                                                                                Start your journey from nursing to writing with the ebook Design Your Dream Career as a Nurse Writer 

                                                                                                Follow RN2writer on social media: Instagram, Facebook, Tiktok, and LinkedIn 

                                                                                                 

                                                                                                Special thanks to:  

                                                                                                Custom RN2writer theme music by https://www.podcastthemes.com/  

                                                                                                10 min

                                                                                              About The RN2writer Show

                                                                                              From the publisher's feed

                                                                                              Each week on The RN2writer Show, you'll find inspiration, tips, and strategies for helping you launch and grow a freelance writing career. Whether you're an RN, LPN, LVN, NP, APRN - or even a different type of clinician (PA, LCSW, MD, etc.) - you'll find lots of tips, strategies and advice for launching or growing a freelance writing career.