The Road to Online Retail

In our previous two podcasts, we've been exploring the belief of Kevin Moore, an international retail and sales marketing expert, that we are now entering "the second age of online retail".

This second age is the accelerated migration of shoppers to digital retailing of all goods and services. 

In our podcast, we're exploring ways that both physical and digital retailers can ensure they're ready for this second age. 

And an important part of that readiness is a retailer's "phygital" offering.

What's a "phygital" offering and why is it an important thing for online retailers to be across? Listen on...

Find out more about our podcasts, resources and courses at https://theroadtoretail.com

According to international retail and sales marketing expert, Kevin Moore, we're now entering the second age of online retail, but what does Kevin mean by the second age? Well, basically, it's the accelerated migration of shoppers to digital retailing of all goods and services.

So if you're a retailer, either with a physical and/or an online presence, are you actually ready for this second age? And what can you do to prepare? Well, a great starting point is to understand the shopper needs, and that's what this episode is about. 

In this episode, Kevin explains the four steps that both physical and digital retailers need to go through to ensure they meet the needs of their shoppers and provide them with a memorable shopper experience. Listen on...

Find out more about our podcasts, resources and courses at https://theroadtoretail.com

Are you ready for the second age of online retail? 

And what is the second age of online retail? 

According to international retail and sales marketing expert, Kevin Moore, it's the accelerated migration of shoppers to digital retailing of all goods and services. 

In this episode, Kevin explains how now, more than ever before, it is vital for anyone involved in retail to understand the opportunities and pitfalls of the online retail environment.

But how do you make your online store stand out from the crowd? How do you engage your shoppers, make them stay longer and buy more? How do you bring your real-world retail experience online?

Standing out from the crowd is something most online retailers haven't mastered yet. But those that have are reaping the rewards.

As a shopper marketing expert, Kevin believes that there are a number of ways that online retailers can adopt techniques used in physical retail to enhance the shopper experience into their online offering.

So why listen to Kevin? Because he is passionate about helping small and medium retailers make the transition to the online retailing world. In this podcast, he'll share some of his first-hand experiences in applying these techniques to real-world online retailers where the results have helped them become stand-out successes. For instance, in this podcast, Kevin starts to share some of his experiences as part of the team who have phoenixed the Toys R Us brand back into the Australian and New Zealand markets as a pure online play. It's a fascinating story.

With over 30 years of experience working with global and local brands in both the physical and digital retail world, Kevin's insights are unique. So, listen on...

Find out more about our podcasts, resources and courses at https://theroadtoretail.com

This is a short introduction to The Road to Online Retail podcast, launching soon.

With the advent of the current worldwide pandemic, we are now entering the second age of online retailing. Now, more than ever before, it is vital for anyone involved in retail to understand the opportunities and pitfalls of the online retail environment.

But how do you make your online store stand out from the crowd? How do you engage your shoppers, make them stay longer and buy more? How do you bring your real-world retail experience online?

Standing out from the crowd is something most online retailers haven't mastered yet. But those that have are reaping the rewards.

So if you want to find out how to improve your shoppers' experience online, then this is the podcast for you.

Kevin Moore is a shopper marketing expert. His expertise is in developing a compelling shopper experience in both the physical and online space.

With over 30 years experience working with global and local brands in both the physical and digital retail world, his insights are unique.

In these podcasts, he shares his front-line experience and learnings as a professional shopper marketing advisor to Toys R Us Australia/New Zealand, Tulloch Wines, and through his experience as Chairman of digital communications agency NowComms Asia.

With thousands of students around the world already benefitting from his online shopper experience courses, Kevin is now embracing podcasting as a way to offer his invaluable insights into how you can grow your online business through delivering a compelling shopper experience, from your first communication, into your website and into the shopper's home.

Find out more about our podcasts, resources and courses at https://theroadtoretail.com