The Road to Seven

“TED is a platform that has the opportunity to not just create credibility for what it is that I’m doing, but really puts a stake in the ground for me to be able to talk about what I stand for.”

- Shelagh Cummins

What goes into producing and delivering a TED Talk? If you’ve ever wondered about the nitty-gritty, behind-the-scenes secrets of participating in a TED or TEDx event as a speaker, then you will NOT want to miss out on this episode!

Adding TED or TEDx to your resume as a speaker or thought leader is an incredible way to build credibility and prestige, but becoming a TED speaker can be rather more demanding than speaking in other forums. As the Spiderman movies say, “With great power comes great responsibility,” and participating in a TED event requires a certain level of commitment, vulnerability, preparation, and the ability to push through self doubt, overcome discomfort, and embrace risk.

And let me tell you, it is truly worth it!

This episode is all about the whats, whys, hows, and whens of my experience giving my first TED Talk. You’re going to learn why a TED Talk can become your stake in the ground, the challenges I faced during prep and on the day of, and how to deal with the inevitable TED hangover!

In‌ ‌this‌ ‌episode of the Road to Seven podcast,‌ ‌you’ll discover:‌ ‌

• Why delivering a TED Talk has been on my vision board for at least seven years
• My TED topic and why reaching this type of audience was so important to me 
• The unexpected elements of the TED process! 

Highlights:‌ ‌

00:01  Intro

01:35  TED hangover

02:58  Vulnerability

03:39  My TED topic

09:36  Why TED & how I got in

10:55  Approval process

11:39  Prep process

13:13  Day-of pressure

17:08  What I’m proud of

19:28  Support

 ‌

Links:‌ ‌

Learn more about our Capital Access Program

https://www.theroadtoseven.com/capital-access-program 

To work with me and make your next power move, visit:

https://theroadtoseven.com

   ‌

Stay Connected

Like what you’re hearing? Click here to subscribe in iTunes for more episodes to boost your Road to Seven today! I have more episodes with great tips and conversations with women that are revolutionizing the way we do business - don’t miss it! 

You can also join the Road To Seven Facebook group to meet other like-minded entrepreneurs who want to band together and help each other rise up.

I would be really grateful if you left a review on iTunes so that others can find and boost their business too! Just click here to review, select “Ratings and Reviews” and “Write a Review” I’d also love to hear what your favourite part of this episode is in the comments below. Thank you!

Follow me!  

Instagram: @shelaghcummins  

Twitter: @shelaghcummins  

https://facebook.com/ShelaghCummins  

https://linkedin.com/in/shelaghcummins

“If you cannot figure out what solution your business is solving, you need to go back to the drawing board.”

- Tanya Hayles

Get ready to be inspired… and take more than a couple of notes! Tanya Hayles is a multi-passionate entrepreneur who has created not one, but THREE businesses that are creating massive impact around the world! 

Tanya’s thriving online global village and nonprofit, Black Moms Connection, provides financial support grants and culturally relevant resources to empower Black women. Her firm Color in White Spaces works to disrupt the diversity and inclusion world by making conversations about racism more real and relatable. And her storytelling and speaking talents have helped her to take the media world by storm!

From developing her thought leadership to narrowing down on her key pillars, this fascinating conversation digs into Tanya’s secret sauces for success — and her top tips for women looking to follow in her footsteps!

In‌ ‌this‌ ‌episode of the Road to Seven podcast,‌ ‌you’ll discover:‌ ‌

• Where and how Tanya shared her voice in order to attract inquiries from so many media outlets 
• How Tanya has evolved her pricing structure over time — and why outlets are so eager to pay her!
• Why you want to be The Beer Store, rather than Walmart, in terms of how you niche down

About Tanya Hayles: Tanya Hayles is an award-winning creative, authentically telling stories and creating change, building movements through the online global village of 30,000 Black Moms Connection, and making DEI work real and relatable through her firm Color In White Spaces.
  

Highlights:‌ ‌

00:01  Intro

03:04  Meet Tanya Hayles

06:42  Pandemic pivot & pitching

09:56  Sharing her voice online

12:59  Be The Beer Store, not Walmart

15:55  Choose your lane & trust the universe

18:30  Money talk

21:40  Black Moms Connection

28:47  What she knows now

 ‌

Links:‌ ‌

Tanya Hayles

https://www.tanyahayles.com 

https://www.blackmomsconnection.com 

https://www.facebook.com/blackmomsconnection 

https://colorinwhitespaces.com 

https://www.linkedin.com/in/thayles 

Twitter: @tanyahayles 

Instagram: @thetanyahayles, @blackmomsconnection 

To work with me and make your next power move, visit:

https://theroadtoseven.com

   ‌

Stay Connected

Like what you’re hearing? Click here to subscribe in iTunes for more episodes with great tips and conversations with women that are revolutionizing the way we do business - don’t miss it! 

You can also join the Road To Seven Facebook group to meet other like-minded entrepreneurs who want to band together and help each other rise up.

I would be really grateful if you left a review on iTunes so that others can find and boost their business too! Just click here to review, select “Ratings and Reviews” and “Write a Review” I’d also love to hear what your favourite part of 

“When I am here to fulfil my soul’s desire, I fulfil my human desire to serve others at the highest level.”

- Libby Wildman

My guest for this episode is changing the way that women work with — and grow! — their money. Libby Wildman is a speaker, wealth advisor, life coach, and the host of the curated Liminal Escapes retreats. Over her decades of serving clients, Libby has worked to bring the ‘human’ back into the finance industry.

During our conversation, we dive deep into the emotions that drive us to make big, bold moves in our businesses, the value of hearing an interesting story, and why Libby rejects the conventional advice when it comes to identifying her own point of genius. 

In‌ ‌this‌ ‌episode of the Road to Seven podcast,‌ ‌you’ll discover:‌ ‌

• The link between the craving for adrenaline and the call to entrepreneurship
• How Libby has kept things fresh and juicy over the course of her career 
• How the finance industry has (and hasn’t) shifted from the 1980s to post-#MeToo

About Libby Wildman: Libby Wildman has over 35 years of financial services and life planning experience. She was the founder of the highly successful wealth management firm Wildman and Associates and is now Head of Wealth Advisory at Davis Rea Ltd.

Highlights:‌ ‌

00:01  Intro

02:50  Meet Libby Wildman

06:06  Adrenaline & bold moves

09:40  Finding stories

10:11  Keeping things fresh

11:57  Money, scarcity & fear

13:36  The Soul of Money

16:34  Affirmations & contributions

18:33  Women & finance

22:21  Sexism in business

24:33  What she knows now

25:13  Liminal Escapes

Links:‌

Libby Wildman

https://www.libbywildman.com 

https://ca.linkedin.com/in/libbywildman

https://davisrea.com 

Instagram: @libbywildman 

The Soul Of Money: Reclaiming The Wealth Of Our Inner Resources by Lynne Twist

https://www.chapters.indigo.ca/en-ca/books/the-soul-of-money-reclaiming/9780393353976-item.html 

To work with me and make your next power move, visit:

https://theroadtoseven.com

“A TEDx stage is designed for you to share an idea that’s worth sharing… it is literally a stage that’s designed for you to be a thought leader.”

- Shelagh Cummins

Having a TEDx Talk under your belt is more than just a bragging right… it’s a marketing DREAM.

Delivering a TEDx Talk is a fantastic way to build up your thought leadership, position yourself as an industry leader, and create a great deal of interest in your business.  TEDx Talks are accessed by billions of viewers per year, regularly shared on social media, and highly respected.

You may have already dreamed about standing in front of a TEDx audience and sharing your knowledge and expertise. In fact, you may already have the perfect presentation sitting in a folder on your desktop!

So… how do you get the opportunity to make it onto that stage?

In this episode, I share my own journey to TEDx and describe exactly how I moved “TEDx Talk” from my vision board to my CV.

In‌ ‌this‌ ‌episode of the Road to Seven podcast,‌ ‌you’ll discover:‌ ‌

• How TEDx Talks work and how to locate and apply to appropriate TEDx events 
• Which sorts of ideas or concepts make for compelling TEDx Talks — and how I chose mine
• The steps I took to land my first TEDx talk and the workshops I’ll be offering to help you land your own!

Highlights:‌ ‌

00:01  Intro

01:22  Why TEDx?

03:20  Understand how TEDx works

04:59  Thought leadership

05:46  My TEDx Talk topic

09:05  Filling out the application

10:15  Step-by-step process recap

10:55  TEDx workshops

 ‌

Links:‌ ‌

To work with me and make your next power move, visit:

https://www.theroadtoseven.com/

   ‌

Stay Connected

Like what you’re hearing? Click here to subscribe in iTunes for more episodes to boost your Road to Seven today! I have more episodes with great tips and conversations with women that are revolutionizing the way we do business - don’t miss it! 

You can also join the Road To Seven Facebook group to meet other like-minded entrepreneurs who want to band together and help each other rise up.

I would be really grateful if you left a review on iTunes so that others can find and boost their business too! Just click here to review, select “Ratings and Reviews” and “Write a Review” I’d also love to hear what your favourite part of this episode is in the comments below. Thank you!

Follow me!  

Instagram: @shelaghcummins  

Twitter: @shelaghcummins  

https://facebook.com/ShelaghCummins  

https://linkedin.com/in/shelaghcummins  

“It doesn’t matter the results. The fact that you made 20 calls today and you gave it your all IS the result… it really is so much about the activity, you watch the magic happen over time.”

- Vonny Fast

Get ready for a masterclass in selling successfully without selling out! My guest, Vonny Fast, is the #1 sales rep of 70-year-old brand Cutco and has built up a database of over 3000 clients almost entirely through referrals — and has managed to build her career in sales while remaining aligned with her values.

Past decades have given sales a bit of a sleazy or pushy reputation, but Vonny believes that the way to successful sales based on impacting people, not on chasing numbers. “Teach business owners how to grow through giving,” Vonny advises. “I really truly believe that loyalty is the #1 thing you could ever ask for and generosity is the most powerful tool to unlock that loyalty — so how can I be generous today?”

Listen now to learn how to create your own effective selling style! 

In‌ ‌this‌ ‌episode of the Road to Seven podcast,‌ ‌you’ll discover:‌ ‌

• The tips and insights that have helped Vonny maintain a top sales position for over a decade and counting 
• How to narrow in on the empowered actions that are going to really move the needle in your business 
• How to succeed in sales while staying aligned with your true values 

About Vonny Fast: Vonny Fast is consistently the #1 rep in Canada, and within the top 5 sales representatives in the history of Cutco, a 70 year old company. She built her database of 3000 clients in her first 15 years of business almost 100% through referral and has continued to use those skills to build the Cutco Closing Gifts brand across Canada.
  

Highlights:‌

00:01  Intro

02:40  Meet Vonny Fast

07:01  Sales tips

09:45  Empowered actions

13:14  Staying aligned

16:23  Abundance mindset

18:06  Make it your own

22:10  Biggest challenges

28:43  Self care

33:40  What she knows now

35:46  What’s next?

Links:‌

Vonny Fast

https://sharpgifts.ca

https://www.facebook.com/vonnysharpgifts

Instagram: https://www.instagram.com/vonnysharpgifts

To work with me and make your next power move, visit:

https://www.theroadtoseven.com/

Stay Connected

Like what you’re hearing? Click here to subscribe in iTunes for more episodes with great tips and conversations with women that are revolutionizing the way we do business - don’t miss it!

You can also join the Road To Seven Facebook group to meet other like-minded entrepreneurs who want to band together and help each other rise up.

I would be really grateful if you left a review on iTunes so that others can find and boost their business too! Just click here to review, select “Ratings and Reviews” and “Write a Review” I’d also love to hear what your favourite part of this episode is in the comments below. 

Follow me!  

Instagram: @shelaghcummins  

Twitter: @shelaghcummins  

https://facebook.com/ShelaghCummins  

https://linkedin.com/in/shelaghcummins  <

“You can’t just clock in and clock out when you’re doing your business. It’s always going to be a facet of your life and in your mind.”

- Shelagh Cummins

To borrow some words from Kenny Rogers, do you know when to hold ‘em and when to fold ‘em when it comes to your programs… or your business as a whole? 

During the pandemic, many people have had the chance to sit back and take stock of their work lives… and decide whether or not what they’re doing is really working for them. While a great number have decided to leave the workforce (hence the coining of the term “The Great Resignation”), some have also decided to close down their businesses and rejoin the 9-to-5 world.

What should you keep in mind when making this decision? What goes into closing your business down? More importantly — is it possible to make changes that offer you the balance you need WITHOUT giving up on entrepreneurship? If you’ve been on the fence about whether or not to shut down one of your offers (or your business as a whole), then this episode is for you!

In‌ ‌this‌ ‌episode of the Road to Seven podcast,‌ ‌you’ll discover:‌ ‌

• How to put your big business decisions in the proper perspective so that you can make your choice with a clear head 
• How to create the freedom, flexibility, and profitability you need within your business 
• How to determine whether you’re meant to be an entrepreneur after all — or if you’d ultimately be happier in the corporate world 

Highlights:‌ ‌

00:01  Intro

02:28  Nothing is permanent

03:44  Making positive changes

06:11  Are you meant to be an entrepreneur?

07:26  The “BJ”

08:42  Empowered action

12:44  Breathing room

 ‌

Links:‌ ‌

To work with me and make your next power move, visit:

https://www.theroadtoseven.com/

   ‌

Stay Connected

Like what you’re hearing? Click here to subscribe in iTunes for more episodes to boost your Road to Seven today! I have more episodes with great tips and conversations with women that are revolutionizing the way we do business - don’t miss it! 

You can also join the Road To Seven Facebook group to meet other like-minded entrepreneurs who want to band together and help each other rise up.

I would be really grateful if you left a review on iTunes so that others can find and boost their business too! Just click here to review, select “Ratings and Reviews” and “Write a Review” I’d also love to hear what your favourite part of this episode is in the comments below. Thank you!

Follow me!  

Instagram: @shelaghcummins  

Twitter: @shelaghcummins  

https://facebook.com/ShelaghCummins  

https://linkedin.com/in/shelaghcummins  

“Start with your own small radius and perfect it…when you can succeed in selling well in your small radius, then you can duplicate it.”

- Elaine Tan Comeau

Launching just two days after the birth of her third child, Easy Daysies Ltd. founder and CEO Elaine Tan Comeau successfully scaled a unique product-based business selling an invention created at her own kitchen table.

In this episode, I speak to the school-teacher-turned-accidental-inventor whose award-winning daily magnetic planners teach children to become more cooperative and independent — and incited a bidding war between all FIVE Dragons’ Den investors.

If you’re looking to be inspired by a powerful female entrepreneur who has succeeded in the face of adversity, then just press play on this episode!

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌

• A walkthrough of the early days of a product-based company (and how she launched with just $1400)
• How Elaine streamlined her supply chain and built a sales team so that she could scale up
• How she continued growing after a life-changing medical emergency

About Elaine Tan Comeau: A five-time nominee for the RBC Women of Influence Award, she is a sought after keynote speaker, author, and CEO and founder of Easy Daysies Ltd.  Elaine has been featured in Forbes, Macleans, CBC, FOX, CTV, Canadian Business Magazine, Parents Magazine, and the Financial Post, and was awarded the 2014 Canadian Mompreneur of the Year, Chamber of Commerce Award for Excellence in Business. 

Highlights:‌

00:01  Intro

04:57  Meet Elaine Tan Comeau

08:08  First $1400

09:11  Learning how to sell

13:05  Supply chain & distribution

18:25  Dragons’ Den & investors

26:22  Course, book & podcast

31:16  Stroke impact

38:31  What she knows now

41:11  What’s next?

Links:‌

https://www.easydaysies.com

https://www.amazon.com/gp/product/B07CLY64ZR

https://elaineskitchentable.com/perfectpitch-masterclass

https://ca.linkedin.com/in/elainetancomeau

Twitter: @chatwithelaine

Instagram: @elainetancomeau, @easydaysies

My appearance on Elaine’s podcast

https://elaineskitchentable.com/shelagh

To work with me visit:

https://www.theroadtoseven.com/

Stay Connected

Like what you’re hearing? Click here to subscribe in iTunes for more episodes with great tips and conversations with women that are revolutionizing the way we do business!

Join the Road To Seven Facebook group to meet other like-minded entrepreneurs who want to band together and rise up.

I would be grateful if you left a review on iTunes so that others can find and boost their business too! Just click here to review, select “Ratings and Reviews” and “Write a Review.”

Instagram: @shelaghcummins

Twitter: @shelaghcummins

https://facebook.com/ShelaghCummins

https://linkedin.com/in/shelaghcummins<

“When you look at the lows, is it because you truly believe that people aren’t buying… or is it because you are not taking the necessary or intentional action that you need to ensure people keep buying?”

- Shelagh Cummins

Do you worry that the warmer weather of summer will lead to slower sales? If you’re concerned that your revenue will dip as the temperatures rise, then you’ll want to listen to this episode!

There is a pervasive myth among entrepreneurs that you shouldn’t launch an offer or set high revenue goals during the summer because too many people will be either on vacation, tuned out, or unwilling to spend any money between June and August.

Let me be clear: these aren’t facts. These are beliefs… and they can be self-fullfilling. If you choose to believe that you aren’t going to be able to sell your offers during the summer, then you may be damaging your own chances unconsciously.

Tune into this episode for tips on how to shift your mindset and find a perfect balance going into the warmer months — and you may wind up with your most profitable summer yet!

In‌ ‌this‌ ‌episode of the Road to Seven podcast,‌ ‌you’ll discover:‌ ‌

• Why it’s important to understand your OWN story and desires when it comes to working during the summer months 
• How to develop a summer schedule that works for you, your family, and your clients 
• How to upgrade your mindset and boost your chances of a profitable summer 

Highlights:‌ ‌

00:01  Intro

01:03  Debunking the summer myth

03:10  Do you want to be working?

06:34  Aligning your summer path 

08:01  Your workflow & your clients

10:15  Selling your summer offer

 ‌

Links:‌ ‌

To work with me and make your next power move, visit:

https://www.theroadtoseven.com/

   ‌

Stay Connected

Like what you’re hearing? Click here to subscribe in iTunes for more episodes to boost your Road to Seven today! I have more episodes with great tips and conversations with women that are revolutionizing the way we do business - don’t miss it! 

You can also join the Road To Seven Facebook group to meet other like-minded entrepreneurs who want to band together and help each other rise up.

I would be really grateful if you left a review on iTunes so that others can find and boost their business too! Just click here to review, select “Ratings and Reviews” and “Write a Review” I’d also love to hear what your favourite part of this episode is in the comments below. Thank you!

Follow me!  

Instagram: @shelaghcummins  

Twitter: @shelaghcummins  

https://facebook.com/ShelaghCummins  

https://linkedin.com/in/shelaghcummins

“When we hire, we want them to be earning 3x the amount of their salary in increased revenue that they bring you.”

- Shelagh Cummins

Creating a solid foundation in your business is one of the most important things that you can do, and it’s something that you can start working on right now.

Whether you’re running a 6-figure, 7-figure, or even 5-figure business, there are a few things that you should be doing in order to ensure that your company remains strong and profitable — and that your business fits your lifestyle, rather than the other way around.

This episode of The Road to Seven is a replay of a Live that I recorded for The Road to Seven Facebook group (and if you haven’t joined yet, I highly recommend that you do!) Tune in now and get ready to take some notes, because I share 7 simple but powerful tips that will help you build a business that allows you to scale and maximize your profits with more ease and less stress!

In‌ ‌this‌ ‌episode of the Road to Seven podcast,‌ ‌you’ll discover:‌ ‌

• How to clearly define your role in your business — and make sure that you have the time and space to stay focused  
• How to use your numbers to refine and revamp your strategies across all areas of your business
• Why you must remember WHY you’ve hired people to join your team… and let them actually work within their zones of genius

Highlights:‌ ‌

00:01  Intro

02:18  Be clear on your role

04:14  Surround yourself with the right people

05:46  Hire to make your business stronger

07:13  Remove the mental load

08:05  Build to serve your lifestyle

10:48  Show up consistently

13:01  Your numbers don’t lie

14:42  Your way is not the only way

17:12  Recap

 ‌

Links:‌ ‌

To work with me and make your next power move, visit:

https://www.theroadtoseven.com/

   ‌

Stay Connected

Like what you’re hearing? Click here to subscribe in iTunes for more episodes to boost your Road to Seven today! I have more episodes with great tips and conversations with women that are revolutionizing the way we do business - don’t miss it! 

You can also join the Road To Seven Facebook group to meet other like-minded entrepreneurs who want to band together and help each other rise up.

I would be really grateful if you left a review on iTunes so that others can find and boost their business too! Just click here to review, select “Ratings and Reviews” and “Write a Review” I’d also love to hear what your favourite part of this episode is in the comments below. Thank you!

Follow me!  

Instagram: @shelaghcummins  

Twitter: @shelaghcummins  

https://facebook.com/ShelaghCummins  

https://linkedin.com/in/shelaghcummins 

“It’s so easy for you to come in and price yourself at market level. It’s another thing for you to understand the transformation that you’re offering people and price accordingly.”

- Maureen Mwangi

What do businesses need to do in order to become the breakout brands that define their industry?

Maureen Mwangi’s superpower is turning raw data into incredibly successful brand growth strategies. Growing up in Kenya, Maureen’s parents were the only entrepreneurs she knew. She enjoyed their dinner table conversations about business strategies and the financial freedom that entrepreneurship afforded her family.

Today, Maureen uses the same processes that her parents used to scale their start-up into a successful brand to help other product-based businesses discover the growth secrets hiding in their data and scale to multiple 6 figures.

Maureen has helped over 50 brands unlock their true value and earn raving fans! Tune in to hear her amazing insights, her biggest challenges, and the question that she believes all entrepreneurs need to ask themselves.

In‌ ‌this‌ ‌episode of the Road to Seven podcast,‌ ‌you’ll discover:‌ ‌

• The two important investments that Maureen made early on in her business
• How to know when it’s time to work on your mindset
• The number science behind your business — and how to use it!

About Maureen Mwangi: As the founder of Startward Consulting, Maureen Mwangi helps her clients scale their product brands to multimillion dollar growth with scientific precision. Maureen hosts The Product Entrepreneur podcast and helps beauty brands become retail-ready through her Big Brand Academy program.
  

Highlights:‌ ‌

00:53  Meet Maureen Mwangi

02:02  Maureen’s journey

05:17  Biggest challenges

07:11  Business mentorship & mindset coaching

08:59  When to work on your mindset

10:12  Crystallization & the ‘Why’

12:18  Maureen’s parents’ business

16:30  Number science

17:15  Product-based & microbusinesses

20:43  TAJI Foundation

23:31  What she knows now

24:16  What’s next?

 ‌

Links:‌ ‌

Maureen Mwangi

https://www.startwardconsulting.com 

https://www.facebook.com/TAJI-foundation-104098324428081/

Instagram: @maureenmwangiofficial 

To work with me and make your next power move, visit:

https://www.theroadtoseven.com/

   ‌

Stay Connected

Like what you’re hearing? Click here to subscribe in iTunes for more episodes with great tips and conversations with women that are revolutionizing the way we do business - don’t miss it! 

You can also join the Road To Seven Facebook group to meet other like-minded entrepreneurs who want to band together and help each other rise up.

I would be really grateful if you left a review on iTunes so that others can find and boost their business too! Just click here to review, select “Ratings and Reviews” and “Write a Review.” I’d also love to hear what your favourite part of this episode is in the comments below. Thank you!

Follow me!  

Instagram: @shelaghcummins  

Twitter