The Road to Seven

“I was and am in a period of growth and evolution. It means I'm looking for all the options that are around me.”

- Shelagh Cummins

Have you ever just wanted to burn everything to the ground and start fresh? Friends, that is exactly what I did last year, and in this episode of The Road To Seven Podcast I’m going to tell you exactly what starting fresh did for me.

I gave myself the time and space to pull back from the edge of burnout, so that I could restructure my business from the inside out. That looked like cancelling programs I had been running for months (and years), resetting my offerings, and making sure that I was still financially contributing to my family. 

I wanted to share all of this with you today, because I believe that if you are not happy in your business, then it’s time for your business to change and support the life and dreams that you want to have and achieve. So tune in, because I’ve got a great episode for you today!

In‌ ‌this‌ ‌episode of the Road to Seven podcast,‌ ‌you’ll discover:‌ ‌

•  The sunk cost fallacy of closing down a business
•  What taking the leap of faith means to get to the next level in your business
•  How recognizing the edge of burnout can create new opportunities

Highlights:‌ ‌

00:01 Intro  

01:50  Scaling made simple

02:37  The next level in your business  

03:49  Shutting down businesses  

07:10  Letting go with trust  

08:38  The mental space to create  

11:15  True satisfaction 

13:06  My rally cry  

Links:‌ ‌

To work with me and make your next power move, visit:

https://theroadtoseven.com 

Stay Connected

Like what you’re hearing? Click here to follow on Apple Podcasts for more episodes to boost your Road to Seven today! I have more episodes with great tips and conversations with women that are revolutionizing the way we do business - don’t miss it! 

You can also join the Road To Seven Facebook group to meet other like-minded entrepreneurs who want to band together and help each other rise up.

I would be really grateful if you left a review on iTunes so that others can find and boost their business too! Just click here to review, select “Ratings and Reviews” and “Write a Review” I’d also love to hear what your favourite part of this episode is in the comments below. Thank you!

Follow me!  

Instagram: @shelaghcummins  

Twitter: @shelaghcummins  

https://facebook.com/ShelaghCummins  

https://linkedin.com/in/shelaghcummins

“The whole point of growth is to be uncomfortable, but you're safe.”

- Renée Warren

If you’ve ever felt like throwing in the towel on your business, this is an episode of The Road To Seven podcast you don't want to miss. 

My guest Renée Warren, founder of We Wild Women, and I, have an excellent conversation about what to do when you hit burnout in your business, how to reorient yourself when it’s time to start again, and why it’s so important to have your cheerleaders by your side to help you through big business changes.

We talk about how identifying what you love to do is what helps you get to your sweet spot, without caring whether people are going to judge you for shifting your business focus. We also discuss how identifying what you love about your industry, identifying what people need, and then creating the product or service around those key elements is essential for business success.

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

• How to handle the ups and downs of every step that you have to take in your biz
• How to grow a business that you will love (and not hate)
• What a multi-passionate entrepreneur journey looks like

About Guest:
Renée Warren is an award-winning entrepreneur, inspirational speaker, author, and founder of We Wild Women, a platform that helps women-led businesses build confidence and authority, and gain industry recognition and the media exposure they deserve.

She’s also the host of the celebrated podcast, Into the Wild, a show in the top 1.5% that features curated interviews with women entrepreneurs and provides actionable advice to women who are growing their own dream businesses.

Renée firmly believes that the best advice comes from someone who has successfully done it before. Her approach to coaching comes from over 23 years of experience as an entrepreneur, in running marketing and PR agencies and in being an unapologetic risk-taker.

Highlights:‌

00:01 Intro

03:06 Meet Renée

04:38 Renée’s story 

10:16 Closing her PR company 

12:06 Making the jump to coaching 

17:16  We Wild Women

18:32 Renée’s productivity planner

22:16 Shifting back to PR

30:09 Trusting your inner voice

38:04: What’s next

Links:

Find Renée https://www.wewildwomen.com/proven-pitch-strategies

To work with me and make your next power move, visit:

https://theroadtoseven.com

Stay Connected

Like what you’re hearing? Click here to subscribe in iTunes for more episodes to boost your Road to Seven today! I have more episodes with great tips and conversations with women that are revolutionizing the way we do business - don’t miss it!   

You can also join the Road To Seven Facebook group to meet other like-minded entrepreneurs who want to band together and help each other rise up.

I would be really grateful if you left a review on iTunes so that others can find and boost their business too! Just click here to review, select “Ratings and Reviews” and “Write a Review” I’d also love to hear what your favourite part of this episode is in the comments below. Thank you!

Follow me!

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Twitter: @shelaghcummins

https://facebook.com/ShelaghCummins

https://linkedin.com/in/shelaghcummins

“If you're underpricing because you're trying to get more people to buy, you are literally going to get the bargain hunters, and bargain hunters have no loyalty.”

- Shelagh Cummins

Are you pricing your offers to pay the bills, or for profit? Many of the entrepreneurs that I work with find it incredibly challenging to properly price their offers, and end up making financial decisions for today, that leave money on the table for tomorrow.

The reality is, not monitoring and knowing and understanding your numbers is actually impacting the growth of your company. Because you're either overspending, underspending, or you're just not making strategic decisions that are going to help you grow.

Pricing too low is one of the biggest mistakes I see entrepreneurs make, because it is expensive to run a business. So in this episode of The Road To Seven podcast, I’m going to share with you a practical, step-by-step process to price your offers properly, so that you get more profit out of your business.

In‌ ‌this‌ ‌episode of the Road to Seven podcast,‌ ‌you’ll discover:‌ ‌

• What the biggest pricing mistakes entrepreneurs make are
• My pricing strategies
• How to future-proof your business through pricing

Highlights:‌ ‌

00:00  Intro

01:23  Pricing for profit

01:57  The biggest mistakes entrepreneurs make  

09:05  Base your pricing on future needs

11:02  Pricing is not randomly generated  

12:46  Perceived value  

14:57  Pricing strategy

23:56  You get to choose your business  

27:55  Wrapping up  

 ‌

Links:‌

To work with me and make your next power move, visit:

https://theroadtoseven.com 

   ‌

Stay Connected

Like what you’re hearing? Click here to follow on Apple Podcasts for more episodes to boost your Road to Seven today! I have more episodes with great tips and conversations with women that are revolutionizing the way we do business - don’t miss it! 

You can also join the Road To Seven Facebook group to meet other like-minded entrepreneurs who want to band together and help each other rise up.

I would be really grateful if you left a review on iTunes so that others can find and boost their business too! Just click here to review, select “Ratings and Reviews” and “Write a Review” I’d also love to hear what your favourite part of this episode is in the comments below. Thank you!

Follow me!  

Instagram: @shelaghcummins  

Twitter: @shelaghcummins  

https://facebook.com/ShelaghCummins  

https://linkedin.com/in/shelaghcummins 

“You can have all these issues, these challenges, these moments, this heaviness, but you can only deal with each one, one at a time.”

-Liat Horovitz

You’ve heard both of my guests on The Road To Seven Podcast before, and they’re back for an amazing roundtable discussion on setting boundaries as a coach - it’s Liat Horovitz and Dr. Nothando Wohlgeschaffen.

In this episode, we’re diving deeper into a conversation we had on a panel at Momfest in September of 2022 called Boundaries Are Sexy And Choices are Opportunities. And if you are a business owner of any kind, you will absolutely take away some gems from our conversation.

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

• How to set and uphold your boundaries as a coach
• What it means to intentionally choose your priorities
• How compartmentalising can help your coaching work

About Guests:

Nothando Wohlgeschaffen is a family doctor and general life coach for other women professionals. Her clients come to her for relationship, business, and career coaching. They leave with mastery level boundaries and 40 more hours a month just for themselves.

Liat Horovitz is a Results Coach and Podcast Host with a passion for helping people achieve their desired results and be the best version of themselves. Liat works closely with her clients to define their goals and dreams, and set practical and strategic plans to achieve the desired transformations.

Highlights:‌

00:01  Intro

02:05  Meet Liat Horovitz and Dr. Nothando Wohlgeschaffen (again!)

03:35  Boundaries

09:52  Persona online vs. persona in personal life

12:20  Personal and emotional boundaries as self-care

20:30  Intentionally choosing priorities

25:00  Seasonal priorities

35:28  One word of wisdom

Links:‌

Dr. Nothando Wohlgeschaffen’s previous episode 172 

Dr. Wohlgeschaffen’s Blog with resources

Instagram: @nothandowohlgeschaffen 

Complete Guide to Boundaries for Physicians

Liat Horovitz’s previous episode 170

Liat’s website 

Results Club podcast 

Liat’s upcoming retreat

To work with me and make your next power move, visit:https://theroadtoseven.com

Like what you’re hearing? Click here to follow on Apple Podcasts for more episodes to boost your Road to Seven today!

You can also join the Road To Seven Facebook group to meet other like-minded entrepreneurs who want to band together and help each other rise up.

I would be really grateful if you left a review on iTunes so that others can find and boost their business too! Just click here to review, select “Ratings and Reviews” and “Write a Review”.

IG:@shelaghcummins

Twitter:@shelaghcummins

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“Makeup does not define you. It's merely a tool of empowerment.”

-Missy MacKintosh

Makeup has always been the centre of my guest Missy MacKintosh’s life, and from working a Mary Kay franchise with her mom to opening two storefronts with another on the way, it’s easy to see why. 

Missy, like many entrepreneurs, zig zagged her way through to entrepreneurship. Beginning as a makeup artist, working her way up through top brand Makeup Forever, and then suddenly finding herself working in the travel industry, when she realized that there must be something more for her life. That’s where MisMacK, Missy’s beauty brand came in.

Throughout the pandemic, Missy started and evolved her clean beauty business from her basement to two storefronts on the west coast of Canada, and is preparing to open a third location in the fall, and if you need a dose of high energy motivation for your product business, this is an episode you don’t want to miss!

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌

•  Why makeup is an important part of creating a world where we all belong
•  What it’s like to go from working in a basement, to opening storefronts
•  The importance of patience as an entrepreneur

About Missy: Missy MacKintosh is an Internationally Acclaimed Makeup Artist and Fiery Entrepreneur. Recently named "Most Influential Business Leaders to Follow in Canada" by Insight Success Magazine and "Top 50 One's to Watch Keynote Speakers" in the Real Leaders Magazine, Missy founded and built Canada's most award-winning Clean Beauty Brand - MisMacK Clean Cosmetics in her small town basement of Canoe BC. She single-handily grew out of her basement and into 2 storefronts during a global pandemic.

Missy's tagline is "Makeup does not define you, it's merely a tool of empowerment". She's so excited to share her story of how she pushed through small-town barriers and became a leading force in the Clean Beauty Revolution.

Highlights:‌ ‌

00:01  Intro

00:52  Meet Missy

07:18  Missy’s makeup line  

09:06  “Clean” beauty  

10:26  Pre-launch 

14:44  Missy’s biggest barriers  

19:19  Makeup and belonging  

26: 28  Having patience as an entrepreneur

30:06  Using investments to grow 

33:18  What Missy knows now

Links:‌

Find MisMack here: https://mismack.com/ 

Use code "seven10" at checkout to save 10% off your MisMacK.

@mismackcleancosmetics on all socials 

To work with me and make your next power move, visit:

https://theroadtoseven.com 

Stay Connected

Like what you’re hearing? Click here to follow on Apple Podcasts for more episodes to boost your Road to Seven today!

You can also join the Road To Seven Facebook group to meet other like-minded entrepreneurs who want to band together and help each other rise up.

I would be really grateful if you left a review on iTunes so that others can find and boost their business too! Just click here to review, select “Ratings and Reviews” and “Write a Review” I’d also love to hear what your favourite part of this episode is in the comments!

Follow me!

Instagram: @shelaghcummins

Twitter: @shelaghcummins

https://facebook.com/ShelaghCummins

https://linkedin.com/in/shelaghcummins

“If I have resistance to this business growing as it wanted to, I was stifling the growth opportunities, not only for my own business, but because of all of these really beautiful relationships we have with our farmers and food producers.”

-Sheena Russell

If you are building a product-based business, this is an episode you don’t want to miss. I’m interviewing Sheena Russell, the founder of Made with Local, a company on a mission to create delicious, nourishing snacks that connect people with the planet and those who  grow our food.

Sheena and I discuss how important it is to develop strategic local partnerships, and when to exit partnerships when they no longer serve your business. Sheena also takes us through what it’s like to start out at farmer’s markets, and scale into over 3000 grocery stores across North America – no small feat!

We also discuss the process of scaling and raising capital, and what that means for the growth of Made Local. So if you’re ready for some actionable steps to grow your product business, you’ll want to tune into this episode.

In‌ ‌this‌ ‌episode of the Road to Seven podcast,‌ ‌you’ll discover:‌ ‌

• How to go from the idea of hand making a product to having it available on the shelves of over 3000 grocery stores
• Selecting strategic partnerships that are in alignment with your values and vision
• What running a Series A funding round looks like

Sheena Russell, is the founder of Made with Local, a company on a mission to create delicious, nourishing snacks that connect people with the planet and those who grow our food. Sheena has created a line of Real Food Bars and Granola Bar Mixes that are not only nourishing and made with transparently and ethically sourced ingredients, they also create social impact through their partnership with local farmers and food producers. Starting at a humble farmer's market in Halifax in 2012, Made with Local’s foods are now available at over 3000 grocery stores across Canada.
  

Highlights:‌ ‌

00:01 Intro

02:18  Meet Sheena

03:05  Sheena’s journey

06:52  Choosing snack bar flavours

09:11  Strategic local partnerships

12:21  From farmer’s markets to big stores

14:27  Getting into the first store

17:55  The growth of Made Local

21:08  The challenges of the business

25:31  What Sheena knows now

28:54  What’s next

Links:‌

To work with me and make your next power move, visit:

https://theroadtoseven.com

Stay Connected

Like what you’re hearing? Click here to subscribe in iTunes for more episodes to boost your Road to Seven today! I have more episodes with great tips and conversations with women that are revolutionizing the way we do business - don’t miss it!

You can also join the Road To Seven Facebook group to meet other like-minded entrepreneurs who want to band together and help each other rise up.

I would be really grateful if you left a review on iTunes so that others can find and boost their business too! Just click here to review, select “Ratings and Reviews” and “Write a Review” I’d also love to hear what your favourite part of this episode is in the comments below. Thank you!

Follow me!

Instagram: @shelaghcummins

Twitter: @shelaghcummins

https://facebook.com/ShelaghCummins

https://linkedin.com/in/shelaghcummins

“If you haven't hired people who are going to be key decision makers and have full autonomy over some functioning within your company, then you are never going to be able to let go of the reins and have this company be bigger than you.”

- Shelagh Cummins

Do you feel like you’re stuck on a hamster wheel in your business? Are you giving yourself dozens of reasons why you’re not ready to make crucial hiring decisions, and finding that it backfires on you more often than not? Then this is an episode for you.

I hear entrepreneurs tell me every day that they’re burnt out, or they’re afraid that they won’t have the time freedom they truly want in their business because they’re taking on too many clients, but they won’t take courageous action and make a strategic hire, or make that phone call, or launch that program, that would alleviate all of these fears.

But the reality is, with the right help in the right places, your business can generate more revenue and time freedom for you at the same time – you just have to be willing to lead yourself into letting go of control, and allow other people to come in and help.

In‌ ‌this‌ ‌episode of the Road to Seven podcast,‌ ‌you’ll discover:‌ ‌

• Why you might be stuck on the hamster wheel that is your business
• The reasons why you might not be hiring to grow your business even though you know you should
• The excuses we hear most often when it comes to “letting go” of responsibility in your business

Highlights:‌ ‌

00:01  Intro

01:58  The Leadership Gap

04:53  The number one reason we don’t hire

05:58  What leading really means

07:11  Why you’re feeling so burnt out

08:01  Your ability to lead YOU  

10:03  How I can help you get off the hamster wheel  

Links:‌

To work with me and make your next power move, visit:

https://theroadtoseven.com

Stay Connected

Like what you’re hearing? Click here to subscribe in iTunes for more episodes to boost your Road to Seven today! I have more episodes with great tips and conversations with women that are revolutionizing the way we do business - don’t miss it! 

You can also join the Road To Seven Facebook group to meet other like-minded entrepreneurs who want to band together and help each other rise up.

I would be really grateful if you left a review on iTunes so that others can find and boost their business too! Just click here to review, select “Ratings and Reviews” and “Write a Review” I’d also love to hear what your favourite part of this episode is in the comments below. Thank you!

Follow me!  

Instagram: @shelaghcummins  

Twitter: @shelaghcummins  

https://facebook.com/ShelaghCummins  

https://linkedin.com/in/shelaghcummins

“It’s so very important to create the culture of your one team. And everyone adds value. Doesn't matter what they do for you, they add value.”

-Nicole Bourque-Bouchier

For 25 years, my guest Nicole Bourque-Bouchier has led her company to excellence through strong community and indigenous values. Starting her role at the company she co-owns with her husband David, Nicole never thought it would flourish as rapidly as it did - and she quickly developed her position from part-time helper to office manager, to CEO.

Nicole’s passion for community stems from her indigenous background, inspiring the company motto “Better Together.” Through employee recognition and appreciation events, she has built the company to over 1200 employees, by focusing on what everyone can accomplish together, as one.

Nicole is also a philanthropist, and has even established a family foundation with her husband and five children, in order to give back to her community in a meaningful way. So if you’re looking for inspiration and someone to aspire to, this is an interview you don’t want to miss!

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌

• How Nicole built her role and company from the ground up and became CEO
• The importance of community and a giving focus within Bouchier
• What the combination of indigenous and feminine leadership can do to positively impact community and global industry

Nicole Bourque-Bouchier is proudly a Mikisew Cree First Nation, born in Fort Smith, Northwest Territories and raised in Fort McMurray, Alberta, where she resides with her husband and five children. Named one of Canada’s Top 100 Most Influential Women by the Women's Executive Network in 2015, Nicole uses her traditional teachings, experience, and voice to advocate for Indigenous women’s economic empowerment. Nicole's career serves as an inspiration to those around her, particularly as the recipient of numerous accolades.

Highlights:‌

00:01  Intro

01:05  Introducing Nicole Bourque-Bouchier

03:27  Meet Nicole

04:10  Nicole’s story

07:19  The Chief Everything Officer

09:04  Overcoming challenges as a woman in a male-dominated industry

13:14  Hiring for culture fit

19:17  The importance of a giving focus

23:31  What she knows now

28:06  What’s next

 ‌

Links:‌ ‌

Connect with Nicole

https://www.ccab.com/awards/indigenous-women-in-leadership-iwil-award/  

To work with me and make your next power move, visit:https://theroadtoseven.com

Stay Connected

Like what you’re hearing? Click here to subscribe in iTunes for more episodes to boost your Road to Seven today! You can also join the Road To Seven Facebook group to meet other like-minded entrepreneurs who want to band together and help each other rise up.

I would be really grateful if you left a review on iTunes so that others can find and boost their business too! Just click here to review, select “Ratings and Reviews” and “Write a Review” I’d also love to hear what your favourite part of this episode is in the comments below. Thank you!

Instagram: @shelaghcummins

Twitter: @shelaghcummins

https://facebook.com/ShelaghCummins

https://linkedin.com/in/shelaghcummins

“You are an authentic person who brings tremendous style, strength, and skill to your business.”

- Shelagh Cummins

What if I told you that more than 50% of businesses are generating revenue below the poverty line? Would you be surprised to learn that the reason behind this comes down to what I call The Seven Deadly Sins of entrepreneurship? 

I see women making these seven mistakes every single day, so I want to share with you what they are and how you can overcome them, so that your business will go beyond surviving, to thriving. But make no mistake, each of these “deadly sins” requires that you take clear focused action in order to avoid committing them.

My goal is to support women entrepreneurs just like you, with financing, coaching, and training so that they can find the money and time freedom as they're building a fulfilling business on the road to, and beyond, seven figures, and in this episode I offer actionable steps that you can take to do that.

In‌ ‌this‌ ‌episode of the Road to Seven podcast,‌ ‌you’ll discover:‌ ‌

• What the seven deadly sins of entrepreneurship are – and if you might be making them
• How to recognize and shift mistakes into successes
• Why entrepreneurs let fear stop them from making huge strides – and how to move past that fear

Highlights:‌ ‌

00:01  The stats on entrepreneur earnings

00:54  Intro

02:00  The seven deadly sins of entrepreneurship

02:14  The first sin - inauthenticity

03:05  The second sin - underpricing  

04:35  The third sin - playing small

05:55  The fourth sin - focusing on the minutiae 

07:53  The fifth sin - letting fear dictate decisions  

10:51  The sixth sin - not trusting  

12:33  The seventh sin - not continuing

14:41  Recap

16:28  How to connect with Shelagh  

 ‌

Links:‌ ‌

To work with me and make your next power move, visit:

https://theroadtoseven.com

Stay Connected

Like what you’re hearing? Click here to subscribe in iTunes for more episodes to boost your Road to Seven today! I have more episodes with great tips and conversations with women that are revolutionizing the way we do business - don’t miss it!

You can also join the Road To Seven Facebook group to meet other like-minded entrepreneurs who want to band together and help each other rise up.

I would be really grateful if you left a review on iTunes so that others can find and boost their business too! Just click here to review, select “Ratings and Reviews” and “Write a Review” I’d also love to hear what your favourite part of this episode is in the comments below. Thank you!

Follow me!  

Instagram: @shelaghcummins  

Twitter: @shelaghcummins  

https://facebook.com/ShelaghCummins  

https://linkedin.com/in/shelaghcummins

“If you're afraid of the “no” because you're counting on that money, they're going to be saying no anyway. Let's figure out another way to get your money in the door.”

- Shelagh Cummins

What would you be capable of, if you weren’t afraid of the word “no”? In today’s episode, I’m sharing real stories from my coaching clients about what happened when we removed the story behind what it means to hear “no” from potential clients. Spoiler alert: great things happened.

I’m diving into the real reasons you’re afraid to hear the word “no” from potential clients, and I’m giving you actionable steps that you can take today, to move past that fear.

Listen in to learn why it might actually be a good thing when you get the “no” – and what my clients were capable of when they were handed the freedom of the two letter answer they were so afraid of. 

In‌ ‌this‌ ‌episode of the Road to Seven podcast,‌ ‌you’ll discover:‌ ‌

• Common fears that entrepreneurs have about hearing the word “no” and how to move past them so that you can get to the “yes”
• When hearing “no” can be more of a relief than hearing “yes”
• Releasing the story of what hearing “no” brings, so that you can step into your value as the service provider your people need

Highlights:‌ ‌

00:01  Intro 

02:32  What we’re really afraid of

03:47  Following up with support  

04:11  What we think when we hear “no”  

07:03  Clearing out “no’s” to open up space for new leads 

08:34  Stepping into your own value to get to “yes” 

09:54 Hiding from the “no”

10:26  What you can do today to stop hiding

Links:‌ ‌

To work with me and make your next power move, visit:

https://theroadtoseven.com 

   ‌

Stay Connected

Like what you’re hearing? Click here to subscribe in iTunes for more episodes to boost your Road to Seven today! I have more episodes with great tips and conversations with women that are revolutionizing the way we do business - don’t miss it! 

You can also join the Road To Seven Facebook group to meet other like-minded entrepreneurs who want to band together and help each other rise up.

I would be really grateful if you left a review on iTunes so that others can find and boost their business too! Just click here to review, select “Ratings and Reviews” and “Write a Review” I’d also love to hear what your favourite part of this episode is in the comments below. Thank you!

Follow me!  

Instagram: @shelaghcummins  

Twitter: @shelaghcummins  

https://facebook.com/ShelaghCummins  

https://linkedin.com/in/shelaghcummins