The Road to Seven

“When we set a goal, it’s actually a subconscious way of choosing how we want to feel.”

- Shelagh Cummins

Dreaming about your desired results is one thing. Actually following through and making them happen is another. That’s why so many people stumble or lose momentum when it comes to turning their wishes into reality — even for something as simple as a new year’s resolution! If you have some big, bold, juicy goals for your business that you’re determined to achieve this year, then this is an episode for you!

There is one often overlooked element to goal-setting that can make it much easier to remain in empowered action and on track to achieving your goals: emotion. The goals that we set are subconsciously associated with a feeling that we want to have. We set revenue goals because we want to feel successful or secure. We set fitness goals because we want to feel attractive or strong. We set financial goals because we want to feel abundant or safe.

Our desired results have an emotional component to them, and it’s important to keep that in mind when setting your goals — because this emotional side to goal-setting is the secret key to actually achieving what it is that you want!

In‌ ‌this‌ ‌episode of the Road to Seven podcast,‌ ‌you’ll discover:‌ ‌

• Why so many women tend to think and play small, rather than work toward the goals they TRULY want to achieve 
• Why the way that we feel directly influences the results that we see — and how to choose to feel differently
• The ‘Be, Do, Have’ approach — and how to uplevel your mindset in order to experience greater success! 

Highlights:‌ ‌

00:01  Intro

03:01  Emotional side of goal-setting

04:10  Challenging how we feel

05:21  Be, Do, Have

08:33  Coaching 101

 ‌

Links:‌ ‌

To work with me and make your next power move, visit:

https://theroadtoseven.com

Stay Connected

Like what you’re hearing? Click here to subscribe in iTunes for more episodes to boost your Road to Seven today! I have more episodes with great tips and conversations with women that are revolutionizing the way we do business - don’t miss it! 

You can also join the Road To Seven Facebook group to meet other like-minded entrepreneurs who want to band together and help each other rise up.

I would be really grateful if you left a review on iTunes so that others can find and boost their business too! Just click here to review, select “Ratings and Reviews” and “Write a Review” I’d also love to hear what your favourite part of this episode is in the comments below. Thank you!

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“You’ve got to be standing behind your product. You cannot cut corners.”

- Shelagh Cummins

Are you selling for today? Or are you selling for tomorrow? When we sell for today, we are focused on short-term goals and gratification — and we aren’t thinking about the long-term ramifications and impact for our businesses.

Selling for today can take a few different forms. You could skimp out on quality in order to save some money. You could refuse a reasonable request for a refund or replacement. You could base your pricing on vanity metrics, rather than on real value. The result? You may get (and keep) the profit for a handful of sales… but you’ll miss out on the positive word-of-mouth and repeat business that would help you continue to build your revenue, client base, and reputation.

If you want a long-lasting business that will scale with more ease and serve you for years to come, then you’ll definitely want to listen to this episode!

In‌ ‌this‌ ‌episode of the Road to Seven podcast,‌ ‌you’ll discover:‌ ‌

• The difference between selling for today and selling for tomorrow — and why it’s so important 
• How to sell with integrity and with confidence 
• Real-life examples of what can happen when you’re too dazzled by the short-term gains to think about the long-term impact

Highlights:‌ ‌

00:01  Intro

01:11  Hockey tournament refund example

07:04  Ornament misrepresentation example

09:53  Vanity metrics 

10:56  White Mercedes example

13:10  Commission breath

14:54  Sales tactics

16:31  Conclusion

 ‌

Links:‌ ‌

To work with me and make your next power move, visit:

https://theroadtoseven.com

   ‌

Stay Connected

Like what you’re hearing? Click here to subscribe in iTunes for more episodes to boost your Road to Seven today! I have more episodes with great tips and conversations with women that are revolutionizing the way we do business - don’t miss it! 

You can also join the Road To Seven Facebook group to meet other like-minded entrepreneurs who want to band together and help each other rise up.

I would be really grateful if you left a review on iTunes so that others can find and boost their business too! Just click here to review, select “Ratings and Reviews” and “Write a Review.” I’d also love to hear what your favourite part of this episode is in the comments below. Thank you!

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“I was a doer of many things, and I loved doing all of them — and at the same time, my messaging was a little bit jumbled.”

- Nadine Moffat

As an action-focused entrepreneur, you may not often create the space and the quiet you need to listen to your inner voice… but putting in that effort can lead to incredible benefits!

My guest Nadine Moffat has been referred to as, and resonates with, the words mystic, lightworker, channel, intuit, healer, guide, Nordic Witch, and empath. She began her awakening journey 25 years ago and has learned the value of embracing stillness and listening to her inner wisdom. As an Intuitive Coach and Energy Healer, she guides others to move into a deeper awareness and connection within themselves.

In this episode, Nadine and I explore the power of tapping into your deeper wisdom and clearing static from your inner antenna. Listen now to learn about her inspiring journey, how she put her own unique spin on coaching, and how the pandemic pushed her right out of her comfort zone (and why she is so grateful that it did!).

You’ll discover:‌ ‌

• How she narrowed down her niche and found clarity and alignment
• The difference between masculine and feminine energies — and how we should use both
• What reiki is and how it can help you access breakthroughs

About Guest: Nadine Moffat works internationally as an Intuitive Coach and Energy Healer, grounded in the desire to guide others inward, to connect with their best and highest selves. She continues along her own path of healing, guided in mentorship, working to embody her learnings. Overjoyed to share it all with her teen twins and a fur baby named Charlie, she spends her downtime walking by the water and connecting with nature.
  

Highlights:‌ ‌

00:01  Intro

05:00  Meet Nadine Moffat

08:00  Pandemic shift & finding clarity

11:30  Inner voice, energies & surrender

17:09  Creating space for emotions

18:49  Gender roles

19:55  Reiki experience

25:30  Trusting the messages

28:17  What she knows now

32:10  What’s next

Links:‌

Nadine Moffat

https://becomingstill.ca

https://www.facebook.com/becomingstill

https://www.linkedin.com/in/becomingstill

Instagram: @becoming_still

To work with me and make your next power move, visit:

https://theroadtoseven.com

Like what you’re hearing? Click here to subscribe in iTunes for more episodes with great tips and conversations with women that are revolutionizing the way we do business - don’t miss it!

Join the Road To Seven Facebook group to meet other like-minded entrepreneurs who want to band together and help each other rise up.

I would be grateful if you left a review on iTunes so that others can find and boost their business too! Just click here to review, select “Ratings and Reviews” and “Write a Review.” I’d love to hear what your favourite part of this episode is in the comments below. Thank you!

Follow me!

Instagram: @shelaghcummins

Twitter: @shelaghcummins

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“Food is such a personal and beautiful thing. The easier you can make a choice, the better.” -Jessica Kwong

Recognizing a gap in the market is one thing. Coming up with a solution is another. But taking your brilliant idea and moving it along the path from “idea” to “reality” is a step that few people actually take.

My guest Jessica Kwong not only took that journey, but she is also willing to draw a map! Jessica is the founder and CEO of Jack & Friends, a company that sells plant-based jerky with an emphasis on quality and inclusivity. In this episode, I sit down with Jessica to talk about how she took her amazing idea from the test kitchen to the store shelf.

In‌ ‌this‌ ‌episode of the Road to Seven podcast,‌ ‌you’ll discover:‌

• The biggest challenge that she faced while commercializing her prototype
• Her incredible “all-inclusive” philosophy for her Jack & Friends products and what inspired it
• How she found her first buyers — and how she is using analytics to shape her rebrand!

About Guest: Jessica Kwong is the founder and CEO of Jack & Friends, a company creating plant-based jerky from jackfruit and pea protein. Jack & Friends believe in inclusivity — especially when it comes to food. They are committed to crafting products you can feel good about eating, regardless of your lifestyle or diet, so you can enjoy food without compromising on quality. Jessica used her technical background, which includes a B.S. in Food Science from Cornell University, and corporate experience to launch and lead her successful startup.

Highlights:‌ ‌

00:01  Intro

02:41  Meet Jessica Kwong & jackfruit

06:34  Jessica’s background

07:57  “All-inclusive food”

09:25  Biggest advantages & challenges

11:51  Grit & focus

13:21  Hiring

14:13  Getting onto the shelf

16:44  Getting & applying feedback

19:20  Analytics & brand refresh

20:45  What she knows now

22:02  Raising capital

23:41  What’s next

Links:‌

Jessica Kwong

https://www.jackandfriendsjerky.com

https://www.facebook.com/jackandfriendsjerky

Instagram: @jackandfriendsjerky

TikTok: @jackandfriendsjerky

RevolutionHER Awards

To work with me and make your next power move, visit here.

Like what you’re hearing? Click here to subscribe to iTunes for more episodes with great tips and conversations with women that are revolutionizing the way we do business - don’t miss it!

You can also join the Road To Seven Facebook group to meet other like-minded entrepreneurs who want to band together and help each other rise up.

I would be really grateful if you left a review on iTunes so that others can find and boost their business too! Just click here to review, select “Ratings and Reviews” and “Write a Review.” I’d also love to hear what your favourite part of this episode is in the comments below.

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“By believing that you can make the perceived impossible possible, you’re opening up a whole new opportunity realm.”

- Shelagh Cummins

Are you looking for a little bit of insight into how to make your 2023 the best it can be (without having to choose a “word for the year” or journal about the past 12 months)? If so, then this episode is for you — I’m sharing three vital lessons that will help you find more success with less struggle.

Here’s a sneak peek: when you take your business results as a personal failure, you’re setting yourself up for disappointment and frustration — and, eventually, you’ll probably wind up shutting down your business! This year, I want you to take a step back and disconnect your sense of self-value from your business outcomes. Sure, your marketing may need a little tweaking, but that doesn’t reflect who you are as a person.

Want to hear more? Listen now to learn why you need to show yourself more grace during launches, why some popular ideas around goal-setting may not hit the mark, and what fear can do for us.

In‌ ‌this‌ ‌episode of the Road to Seven podcast,‌ ‌you’ll discover:‌ ‌

• How to stop fighting so hard to get the results that you want in your business — and what to do instead
• How you may be inadvertently limiting your accomplishments through the process of setting your goals — and how to welcome a wealth of possibilities
• Why you need to stop fearing fear (and how it can teach us the lesson of courage)

Highlights:‌ ‌

00:01  Intro

02:28  Stop fighting with your business

03:38  “Success” & self-worth

08:06  Setting attainable goals

10:06  Capital Access Program example

12:08  What’s your goal?

13:40  Nothing wrong with fear

 ‌

Links:‌ ‌

Capital Access Program

https://www.theroadtoseven.com/capital-access-program 

To work with me and make your next power move, visit:

https://theroadtoseven.com

   ‌

Stay Connected

Like what you’re hearing? Click here to subscribe in iTunes for more episodes to boost your Road to Seven today! I have more episodes with great tips and conversations with women that are revolutionizing the way we do business - don’t miss it! 

You can also join the Road To Seven Facebook group to meet other like-minded entrepreneurs who want to band together and help each other rise up.

I would be really grateful if you left a review on iTunes so that others can find and boost their business too! Just click here to review, select “Ratings and Reviews” and “Write a Review.” I’d also love to hear what your favourite part of this episode is in the comments below. Thank you!

Follow me!  

Instagram: @shelaghcummins  

Twitter: @shelaghcummins  

https://facebook.com/ShelaghCummins  

https://linkedin.com/in/shelaghcummins 

“Let’s just try it and see if it works — and if people are into it, then we’ll keep doing more of THAT.”

- Chris Graham

Throughout his career, Chris Graham worked at one the world’s top banking law firms and one of Canada’s top Indigenous rights law firms — before leaving the legal profession to launch his own business as a speaking coach. Since then, he has taught over 8,000 people how to create better connections with their teams and clients through his TellPeople brand. As a matter of fact, he helped me get onto the TEDx stage!

Tune in to hear about how Chris handles the challenges and lows of entrepreneurship, the biggest question he asks potential clients during discovery calls, and why he is the “most retired” person I’ve had on the podcast!

In‌ ‌this‌ ‌episode of the Road to Seven podcast,‌ ‌you’ll discover:‌ ‌

• Why the most important thing you can do on stage is to detach from the outcome of your performace 
• The importance of knowing your lane and your most powerful opportunities for creating impact  
• Why you need to learn how to say No as you become more successful

About Guest: Chris Graham teaches lawyers and other professionals how to connect with their clients and teams. Since 2016, he’s trained over 8,000 people at North America’s leading law firms, large and small companies, government agencies, and charities. In 2022, he was Head of Speaker Coaching at TEDxToronto and the Storyteller-in-Residence at Manifest Climate, a global technology firm.

Highlights:‌ ‌

00:01  Intro

04:11  Meet Chris Graham

05:44  “Consolidating the markup”

07:25  Getting his first client

10:51  Being persistent & discovering his value

12:33  Selling in integrity

16:40  Learning how to say no

17:38  Chris’s workshops & process

20:13  Handling challenges

21:51  Detaching from outcomes

25:01  Onboarding question

25:47  Key turning points

30:37  What he knows now

34:40  What’s next

Links:‌

Chris Graham

https://www.tellpeople.ca

https://ca.linkedin.com/in/chris-graham-a94b97b7

To work with me and make your next power move, visit:

https://theroadtoseven.com

Stay Connected

Like what you’re hearing? Click here to subscribe in iTunes for more episodes to boost your Road to Seven today! I have more episodes with great tips and conversations with women that are revolutionizing the way we do business - don’t miss it!

You can also join the Road To Seven Facebook group to meet other like-minded entrepreneurs who want to band together and help each other rise up.

I would be really grateful if you left a review on iTunes so that others can find and boost their business too! Just click here to review, select “Ratings and Reviews” and “Write a Review” I’d also love to hear what your favourite part of this episode is in the comments below. Thank you!

Follow me!  

Instagram: @shelaghcummins  

Twitter: @shelaghcummins  

https://facebook.com/ShelaghCummins  

https://linkedin.com/in/shelaghcummins

“When you figure out how you want to feel and begin to reverse-engineer that, that’s where the magic happens.”

-Heather Chauvin

You will not want to miss today’s powerful interview! My guest Heather Chauvin started her career as a social worker, but pivoted sharply in 2013 when she received a stage 4 cancer diagnosis and experienced a significant mindset shift. 

Now, Heather is a celebrated leadership coach who helps women thrive in all areas in their lives, on their own terms, hosts the Emotionally Uncomfortable podcast, where she helps her listeners conquer their fear, create the lives they want, and become the women they were born to be, and is the author of Dying To Be A Good Mother: How I Dropped the Guilt and Took Control of My Life & Parenting.

In this episode, she shares some truly valuable lessons regarding embracing discomfort, cultivating vulnerability, and better understanding our emotional selves.

In‌ ‌this‌ ‌episode of the Road to Seven podcast,‌ ‌you’ll discover:‌ ‌

• How reconnecting with the feminine nature of ‘being,’ rather than ‘doing,’ will help you be more present for the people in your life
• Why it can feel so hard to take action — and what we are ACTUALLY resisting 
• What can happen when you shift your focus from the end result to the journey

Heather Chauvin is a leadership coach who helps successful women courageously and authentically live, work, and parent on their own terms. She has been featured in Forbes, Entrepreneur, Real Simple Magazine, Mind Body Green, Google, and more.

Highlights:‌

02:58  Meet Heather Chauvin

05:31  Leaving social work & receiving diagnosis

08:27  Doing v. being

15:32  Perfectionism as a coping strategy

19:11  Resistance to feeling

23:10  It’s okay to feel uncomfortable

27:45  Dying To Be A Good Mother

30:29  Moving to the next level

36:01  What she knows now

36:54  What’s next

Links:‌

Heather Chauvin

https://heatherchauvin.com

https://heatherchauvin.com/book-order

https://www.facebook.com/heatherchauvincoaching

Instagram: @heatherchauvin_

The Energy Finder Quiz

To work with me and make your next power move, visit:

https://theroadtoseven.com

Stay Connected

Like what you’re hearing? Click here to subscribe in iTunes for more episodes with great tips and conversations with women that are revolutionizing the way we do business - don’t miss it!

You can also join the Road To Seven Facebook group to meet other like-minded entrepreneurs who want to band together and help each other rise up.

I would be really grateful if you left a review on iTunes so that others can find and boost their business too! Just click here to review, select “Ratings and Reviews” and “Write a Review” I’d also love to hear what your favourite part of this episode is in the comments below. Thank you!

Follow me!

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Twitter: @shelaghcummins

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“What’s really important to us is that whatever leaves our hands with our name on it is top of the line.”

-Trisha Pitura

Get ready to be inspired! In this episode of the Road to Seven, I sit down with Trisha Pitura and Mélanie Bernard, the founders of the online boutique and manufacturing company MINI TIPI. Through the MINI TIPI brand, Trisha and Mélanie design, make, and sell products featuring gorgeous, authentic Indigenous designs — and use their profits and platform to support artists and their community.

In this thoughtful conversation, we explore the importance of story to the pieces sold through their brand, the impact that they hope to create for their families, team, and their wider community, and the biggest challenges they’ve faced along the way.

In‌ ‌this‌ ‌episode of the Road to Seven podcast,‌ ‌you’ll discover:‌ ‌

• How Trisha’s hobby of sewing baby wash cloths evolved into a successful clothing and accessories brand
• The process of turning a design idea into a finished product — and how they work with their artists
• How they have successfully maintained their friendship while growing their business partnership

About Guests: MINI TIPI was founded in 2016 by Trisha Pitura and Mélanie Bernard. It is a women-owned manufacturing company that designs, creates, and sells beautiful products that are made for everyone. They use authentic indigenous designs to celebrate and reclaim Canadian art and culture. Their exclusive designs are woven on beautiful, high-quality, eco-friendly fabric in Italy. They design, cut, and sew all their products in Gatineau, Quebec, with their amazing team.
  

Highlights:‌ ‌

00:01  Intro

03:38  Meet Trisha Pitura & Mélanie Bernard

04:49  MINI TIPI origin

08:03  MINI TIPI evolution

10:08  Exclusivity & symbolism

13:01  From design to fabric

13:51  Funding

16:14  Biggest challenges

21:56  Mixing business & friendship

25:29  Hiring

28:55  Impact

32:02  What they know now

34:01  What’s next

Links:‌

MINI TIPI

www.minitipi.ca

www.linkedin.com/company/mini-tipi

www.facebook.com/minitipi

Tiktok: @minitipi.ca

Instagram: @mini.tipi

To work with me and make your next power move, visit:

https://theroadtoseven.com

Stay Connected

Like what you’re hearing? Click here to subscribe in iTunes for more episodes with great tips and conversations with women that are revolutionizing the way we do business - don’t miss it!

Join the Road To Seven Facebook group to meet other like-minded entrepreneurs who want to band together and help each other rise up.

I would be grateful if you left a review on iTunes so that others can find and boost their business! Just click here to review, select “Ratings and Reviews” and “Write a Review.” I’d love to hear what your favourite part of this episode is in the comments below!

Follow me!

Instagram: @shelaghcummins

Twitter: @shelaghcummins

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“Women access only 4% of the lending capital that is available.”

- Shelagh Cummins

Have you ever tried to access a loan, a line of credit, or a credit card for your company… and been turned down? Even if you were already successful? For women entrepreneurs (myself included), this is an all-too-common experience.

It’s a sad reality that many smart, ambitious, and capable female entrepreneurs struggle to access the funding they need to grow and scale their businesses. Even as women continue to found a significant number of micro- and small businesses, women entrepreneurs remain the most overlooked and undervalued sector of the economy by banks and investors.

At the Road to Seven Capital Inc., we are working hard to rewrite the rules of business financing for women through our Capital Access Program, which will provide women entrepreneurs with access to game-changing micro-loans ranging from $5k to $50k!

This episode dives into the dysfunctional loan application and approval process that many women struggle with as they seek funding from conventional sources — and how we are working to change things.

In‌ ‌this‌ ‌episode of the Road to Seven podcast,‌ ‌you’ll discover:‌ ‌

• Why and how the current loan application and approval process is broken — and what that means for women entrepreneurs
• A breakdown of how our Capital Access Program works and why it offers so much more than funding
• Why women entrepreneurs are an incredible investment

Highlights:‌ ‌

01:02  Intro

02:07  Why micro-loans?

03:39  Conventional sources of capital

05:43  Building a business on credit cards

07:15  Line of credit, payday loans & revenue

08:55  Statistics

10:15  Loan application & approval process

11:52  Capital Access Program

14:29  Why invest in women?

Links:‌ ‌

Capital Access Program

https://www.theroadtoseven.com/capital-access-program 

To work with me and make your next power move, visit:

https://theroadtoseven.com

   ‌

Stay Connected

Like what you’re hearing? Click here to subscribe in iTunes for more episodes to boost your Road to Seven today! I have more episodes with great tips and conversations with women that are revolutionizing the way we do business - don’t miss it! 

You can also join the Road To Seven Facebook group to meet other like-minded entrepreneurs who want to band together and help each other rise up.

I would be really grateful if you left a review on iTunes so that others can find and boost their business too! Just click here to review, select “Ratings and Reviews” and “Write a Review” I’d also love to hear what your favourite part of this episode is in the comments below. Thank you!

Follow me!  

Instagram: @shelaghcummins  

Twitter: @shelaghcummins  

https://facebook.com/ShelaghCummins  

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“The excitement of starting a business can sometimes blind us from truly understanding the challenges that we may have ahead.”

- Andreea Vanacker

Dr. Andreea Vanacker is the founder and CEO of SPARKX5, a mental well-being technology company that helps organizations elevate their human potential and create cultures of curiosity and growth. Her work focuses on finding synergies between neuroscience, positive psychology, leadership, human resilience, and purpose. While SPARKX5 was founded just a couple of years ago, Andreea has since expanded it into an impressive North American empire!

In this conversation, Andreea shares her biggest challenges, most powerful mindset shifts, and the inspiration behind her first book and program, Successonality.

In‌ ‌this‌ ‌episode of the Road to Seven podcast,‌ ‌you’ll discover:‌

• What led Andreea to become a serial entrepreneur — and how she landed her first client
• The foundational pieces that Andreea put in place BEFORE leaving her corporate position in order to better enjoy her entrepreneurial journey
• How Andreea’s psychological and neuroscience background helped her to prepare for her TED Talk

About Guest: Dr. Andreea D. Vanacker is an author of three books, an international speaker, and has been featured in over 100 Forbes and Fast Company articles on topics that inspire leaders to create human-centric organizations and individuals to thrive. She is the founder and CEO of SPARKX5 and a partner in the 5th Element, an impact consultancy firm. Andreea holds a Ph.D. in Economics, with degrees in Business and Finance, and speaks four languages.

Highlights:‌

01:17  Intro

02:52  Meet Dr. Andreea Vanacker

04:33  Getting her first client

07:14  Successonality

10:15  Leaving the corporate world

12:26  Start-up mode

14:05  Sales & marketing

16:35  Pricing

18:13  Kindness & gratitude

22:17  Health crisis & funding

27:42  What she knows now

29:22  What’s next

Links:‌

Andreea Vanacker

https://www.sparkx5.com

https://www.linkedin.com/in/andreeadutescu

https://www.successonality.com

How to Find Joy in Adversity

https://www.ted.com/talks/dr_andreea_vanacker_how_to_find_joy_in_adversity

To work with me and make your next power move, visit:

https://theroadtoseven.com

Stay Connected

Like what you’re hearing? Click here to subscribe in iTunes for more episodes with great conversations with women that are revolutionizing the way we do business! Join the Road To Seven Facebook group to meet other like-minded entrepreneurs who want to band together and help each other rise up.

I would be grateful if you left a review on iTunes so that others can find and boost their business too! Just click here to review, select “Ratings and Reviews” and “Write a Review.” I’d love to hear what your favourite part of this episode is in the comments below.

Follow me!

Instagram: @shelaghcummins

Twitter: @shelaghcummins

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