In this special episode of The Smarketing Show, we're celebrating 25 years of success at ISI with a candid and insightful conversation featuring Ron Harper, a seasoned sales leader, veteran, and the driving force behind ISI Logista. Ron shares his remarkable journey, from military discipline to business leadership, offering timeless advice for sales professionals and leaders. Discover how the core principles of leadership, trust, and adaptability have shaped his career and company. Whether you’re navigating a sales career or leading a team, this episode is packed with real-world lessons, stories from the cockpit, and strategies that have stood the test of time. Connect with Rick: https://www.linkedin.com/in/rick-lambert/ Learn more about Impression Solutions Inc.: https://impressionsolutions.com/