In this episode of The Smarketing Show, Aaron Dyck sits down with Jenna Miner, Channel Development Manager at ConnectWise, to talk about how the dealer community is having success with managed services. Jenna shares the upcoming events and resources that ConnectWise provides for dealers looking to increase their revenue with IT services. Take a look at our other episodes of The Smarketing Show to keep learning about the hottest sales and marketing trends in the industry:

https://www.linkedin.com/in/aarondyckmarketingstrategist/

In this special episode of The Smarketing Show, we're celebrating 25 years of success at ISI with a candid and insightful conversation featuring Ron Harper, a seasoned sales leader, veteran, and the driving force behind ISI Logista. Ron shares his remarkable journey, from military discipline to business leadership, offering timeless advice for sales professionals and leaders. Discover how the core principles of leadership, trust, and adaptability have shaped his career and company. Whether you’re navigating a sales career or leading a team, this episode is packed with real-world lessons, stories from the cockpit, and strategies that have stood the test of time. Connect with Rick: https://www.linkedin.com/in/rick-lambert/ Learn more about Impression Solutions Inc.: https://impressionsolutions.com/

In this episode of The Smarketing Show, Rick Lambert and Melissa Theriault chat with Matthew Schonewille, AI integration consultant, business prof, and all-around AI enthusiast, about what’s real (and what’s not) when it comes to using AI in business.

In this episode of The Smarketing Show, hosts Rick Lambert and Aaron Dyck sit down with Brad Rozmarynowski, Business Development Representative at Ascend Technologies, to talk about what it really means to scale yourself up in today’s competitive market. 

With 25 years in the game, Brad shares how he’s had to evolve alongside the industry, sharpening his skills, growing his knowledge base, and staying ahead of the curve. From standing out without being pushy to balancing the long and short sales game, Brad dives into lessons learned, strategies that work, and the power of patience. Hear why he believes in interviewing top performers, finding mentors, and, above all, network, network, network. If you're in sales, this episode is for you!

In this episode of the Smarketing Show, we flip the script on our usual host and put him in the hot seat, Andy Slawetsky, President of Industry Analysts, Inc., known for asking the tough questions, Andy now finds himself answering them. We dive into his journey through the imaging channel, his unique perspective on industry evolution, and what continues to drive his passion for storytelling and connection. Plus, Andy shares one key piece of advice for vendors and resellers looking to stand out in 2025. You won’t want to miss this candid, behind-the-scenes conversation with one of the most well-connected voices in the industry.

Take a look at our other episodes of The Smarketing Show to keep learning about the hottest sales and marketing trends in the industry: https://in2communications.com/the-smarketing-show

Connect with Rick Lambert on LinkedIn:

https://www.linkedin.com/in/rick-lambert/

Connect with Aaron Dyck on LinkedIn:

In this episode of the Smarketing Show, we are thrilled to be joined by someone who always has her ear to the ground in this industry—Patricia Ames, President & Analyst of BPO Media. We will break down what separates the top-performing MSPs from the rest of the pack. We’ll cover the current industry trends, the key traits that Patricia is seeing in winning MSPs, and wrap up with one powerful suggestion for growth in 2025.

Join industry AI experts as they dive deep into the world of thought leadership, especially in the AI and tech space. Learn why 54% of B2B decision makers spend significant time with thought leadership content, and discover the critical differences between authentic expertise and AI-generated content. Key insights: · Building authentic thought leadership vs AI-generated content · Internal vs external thought leadership strategies · Measuring engagement and impact · The role of expertise in content creation Featuring Sales Coach Rick Lambert, Lawyer Christina Catenacci, Dr Tommy Cooke and host Melissa Theriault discussing the evolution of thought leadership in today's digital landscape.

What is an AI policy? How can an AI policy help my organization?

What are the pitfalls of using a template instead of a customized AI policy?

Get the answers to these questions and more in episode 3 of the AI Masterclass Series, where Tommy Cooke and Christina Catenacci present VoyAIge Strategy’s step-by-step approach to crafting a tailor-made AI policy.

Rick Lambert - https://www.linkedin.com/in/rick-lambert/

Melissa Theriault - https://www.linkedin.com/in/melissa-theriault-6803451a/

In2communications - https://in2communications.com/

Tommy Cooke and Christina Catenacci of VoyAIge Strategy are back in this second episode of the AI Masterclass Series with their insights on how AI is changing the workplace. With so many businesses using AI or planning on using it, this episode covers ideas and examples to get the most out of your investment in AI technologies. And you'll be in a better position to use AI while avoiding common mistakes and legal issues.

In this first episode of the AI Masterclass Series, Tommy Cooke, BA, MA, PhD and Christina Catenacci, BA, LLB, LLM, PhD of VoyAIge Strategy answer some of the most common questions about AI. Covering everything from the history of AI, how business are leveraging it, and how it will shape the future. Rick Lambert - https://www.linkedin.com/in/rick-lambert/ Melissa Theriault - https://www.linkedin.com/in/melissa-theriault-6803451a/ In2communications - https://in2communications.com/ ▶️: Watch or Listen to all Episodes: https://in2communications.com/the-smarketing-show/ 🎙️: Download Our Podcast: https://in2.podbean.com/ A podcast hosted by Rick and Melissa where we discuss best practices in marketing and sales from the top performers in many of the world's most recognized organizations. Please like, comment, and share the video. To watch more episodes and more subscribe here: https://www.youtube.com/c/In2communications?sub_confirmation=1 🔔 Turn on notifications to get updated for new uploads. 00:00 Upcoming Episodes 02:03 Tommy Cooke Introduction 05:34 Christina Catenacci Introduction 07:19 VoyAIge Strategy Introduction 09:37 What is AI? 11:56 History of AI 20:39 Current Challenges 32:23 Using AI in Business 45:29 Industry Adoption of AI 50:44 Impact on Jobs