The Managed Service Provider (MSP) industry is undergoing massive transformation and it’s only just beginning. In this episode, Rick Lambert interviews Jay McBain, one of the most respected channel analysts in the world, to dive deep into the $608 Billion global MSP market of the future. Jay unpacks: • Where the biggest growth opportunities lie ahead for MSPs • How the global MSP landscape is evolving • The new generation of B2B buyers—and how they’re rewriting the rules of sales and marketing • Why MSPs must pivot their strategies now to stay competitive If you’re an MSP, vendor, distributor, or channel leader, this is a must-watch conversation that will reshape how you think about the next decade of growth. Don’t forget to like, comment, and subscribe for more expert insights into the future of technology, sales, and marketing on THE SMARKETING SHOW. https://in2communications.com/the-smarketing-show/