Katie Morgan is the Vice President of Business Analytics and Ticket Strategy for the Texas Rangers. Katie has held various positions beginning as an Inside Sales Representative, transitioning in the CRM & Database Manager, and now as the Vice President of Business Analytics and Ticket Strategy.

Prior to her time with the Rangers, she played college basketball and spent a year coaching. Katie loves working for a baseball team and enjoys using analytics to help bring the experience of a Rangers game to fans throughout the area.

Luka Dukich is the Vice President of Content for the Chicago Bulls, where he leads the teams responsible for content strategy, creation, and distribution - including video, design, social media, international content and digital partnerships. With more than 45 million fans across social platforms, the Bulls are one of the most followed sports teams in the U.S., and Luka’s team plays a central role in storytelling and building the team’s brand with this global audience.

Recent wins include: Sports Business Journal’s “Best in Sports Social Media” Nominee (2025)- Hashtag Sports “Most Creative Partnership” Award Winner (2023)- Brand Innovators Midwest 40 under 40 (2018)- Sports Business Journal’s “Best in Sports Social Media” Award Winner (2017).

During his tenure with the Bulls, Luka also spent two seasons (2021-22) in a consulting role with the Chicago White Sox, helping to build out their digital content team and overall content strategy. Prior to his time at the Bulls, Luka also spent five years working in public relations and sports marketing at United Entertainment Group, a DJE Company.

Luka graduated from Valparaiso University, earning a bachelor’s degree in public relations & business administration. Born in Belgrade, Serbia, Luka now resides in the Chicago suburbs with his wife and son. He loves reading, movies, and sports, with a particular passion for basketball, boxing, and soccer.

Back for a second time, Katie Krall is an adjunct lecturer at Northwestern in the Master’s of Sports Administration Program teaching “Sports Business: Finance, Accounting, and Economics,” “Sports Organizations: Leadership Theory and Application,” and “Sports Performance and Front Office Operations” and at Medill where she teaches “Sports Marketing.”

Katie was previously the Senior Product Manager of Global Baseball Strategy at Hawk-Eye Innovations, a division of Sony Sports Business where she spearheaded development of new products that leveraged biomechanics, player tracking, bat, and ball flight data.

Krall spent 2022 as a Development Coach with the Boston Red Sox where she oversaw pitch design, advance scouting and integrating data into player plans. She also was part of the Global Strategy team at Google focusing on Google Workspace after two seasons with the Cincinnati Reds as a Baseball Operations Analyst, a position that combined the worlds of roster construction, analytics, and scouting.

After receiving her undergraduate degree at Northwestern, Katie worked for a year and a half at Major League Baseball in the Commissioner’s Office in New York City as a League Economics & Operations Coordinator. At MLB, Krall advised Clubs on 40-man roster management, MLB rules and compliance, major league administration, and salary arbitration.

In addition to her academic work at Northwestern Katie received her MBA from the University of Chicago’s Booth School of Business.

Kern Egan is the founder and CEO of Multiplier, an agency that shapes culture to build brands.

Multiplier manages the cultural marketing initiatives for a roster of world-class brands, including Bridgestone, Caterpillar, Chase Sapphire, Invisalign, JP Morgan Payments, On Running, PitchBook, Winnebago, and Wyndham Hotels, among others.

Multiplier Ventures is a limited partner in Sapphire Sport Ventures and Elysian Park Golf Ventures and has made direct investments in Leeds United, Overtime, and TMRW Sports, among others.

Kern is an advisor for Cal-Berkeley's SkyDeck technology accelerator and is the founder and chairman of Dallas Influencers in Sports and Entertainment (DISE), the area's leading industry nonprofit, granting over $1,000,000 to 46 local youth charities. He is also the former Chairman of the Heart of Dallas Bowl at the historic Cotton Bowl Stadium and served on the North Texas Super Bowl XLV Host Committee.

Kern, a graduate of Indiana University, was named a Forty Under 40 honoree by both the SportsBusiness Journal and Dallas Business Journal.

Nick Bernabe is the Assistant General Manager with the Gwinnett Stripers, the AAA affiliate of the Atlanta Braves.

Nick’s path through baseball has been nothing short of fascinating—from his beginnings with the Arizona Fall League, described as one of baseball’s best-kept secrets, through impactful experiences internationally in the Dominican Republic, and roles with prestigious organizations including Major League Baseball, the Minnesota Twins’ AA affiliate in Wichita, and overseeing operations with both the St. Louis Cardinals and Miami Marlins organizations.

Nick has a bachelor's degree in international business from Eckerd College and a master's of sports administration from Northwestern University.

Mark Cuban sold a 72.3% ownership stake of the Dallas Mavericks to the Adelson family in December of 2023. While a substantial amount of money, the $3.5 billion that Cuban reportedly secured from the Adelsons potentially undervalued the team. When asked why Cuban sold the team when he did and for a “discounted” price, Cuban stated, “And so you see other teams in all sports…talking about doing real estate development. That’s just not me. I wasn’t going to put up $2 billion to get an education on building. If we’re able to build a Venetian-type casino in Dallas with an American Airlines Center in the middle of it, the valuation is $20 billion. But I own 27% of that.”

What Cuban is outlining is the growing importance of sports-anchored districts (SADs). Sports venues that “anchor” surrounding commercial, residential, retail, infrastructure, and community developments have the potential to fundamentally change the sports industry generally and sports teams specifically.

In a special episode Brice interviews Adam about his contribution to a paper he authored in conjunction with Klutch Sports Group and Royal Bank of Canada (RBC) about The Rise of Sports Venue Builds and Sports-Anchored Districts.

Mike Walsh is the Senior Director of NIL Partnerships and Strategy at ONIT Athlete, a leading company reshaping the NIL landscape through innovative partnerships and collectible trading cards.

Mike brings a wealth of experience, having spent over a decade in collegiate athletics, notably at Boise State, where he was instrumental in building one of the nation's most successful NIL programs.

Mike's journey into sports began with a passion for journalism, evolving into leadership roles across sports information, media relations, and strategic communications at institutions like Washington State, University of Idaho, and Boise State.

Mike has a bachelor’s degree in communication and journalism from Washington State University and a master’s degree in education, curriculum, and instruction from Boise State University.

Lindsay Barnett founded Playground Productions after she spent close to a decade teaching second grade in a Chicago Public School in addition to manufacturing educational products. She gained national attention, as a semi-finalist on Live with Kelly and Ryan’s Top Teacher Search. Now, she has curated a slate of IP in the children's space and collaborates directly with authors and writers to ensure that Playground’s content will make families proud and kids love learning.

Lindsay received her Bachelor of Science in Communications: Radio, Television, and Film as well as an Interactive Arts and Entertainment Module from Northwestern University. She then earned her Master of Science in Education in Elementary Teaching at Northwestern.

Jenny Haskel is a former Division One soccer player at Northwestern University whose lifelong commitment to athletics informs her professional approach and growth mindset.

Currently Jenny is the Knowledge and Insights Lead at Deloitte Sports Business group. In her role she works with investors, governing bodies, national associations, clubs and other sports organizations around the globe driving valuable and actionable insights.

Prior to her role at Deloitte Jenny was at Morgan Stanley where she led marketing and communication for a Wealth Management team leading their financial planning efforts. She also drove marketing for Morgan Stanley's Global Sports and Entertainment division, leveraging her deep industry relationships.

Previously, Jenny gained valuable experience at the Chicago Bulls (NBA) and Chicago Fire (MLS), managing comprehensive marketing strategies, digital content, and fan engagement initiatives.

Jenny did her undergraduate work at Northwestern where she has degrees in Economics and Journalism.

John Brody is a Board Member, Consultant, and Advisor to various Private Equity firms, brands, agencies, and start-ups. Prior to his current role John was the Chief Revenue Officer for Learfield who is a leading media, data, and technology services company with an unparalleled footprint in college sports and live events.

In his illustrious career John has held roles with the WWE, The National Football League, Wassermann Media Group, Major League Baseball, and the Boston Celtics.

In this conversation Adam and John discuss his career journey, hit on the key lessons learned at each stop, and John gives his insight on what it takes to grow a career in sports. Adam and John also hit on sales and marketing strategies in sports and delve into how technology, data, and analytics are shaping sports today.