In this episode, Todd and Kelly address some of the controversial debates shaping marketing today.

They tackle the age-old question: Does brand actually sell, or is it just a signal? As they explore the friction between brand-building and performance marketing, they challenge assumptions around consumer behavior, full-funnel marketing, and the relentless pursuit of ROAS.

The conversation takes an interesting turn as they examine how AI and rapid prototyping are transforming creativity in advertising.

Is the soul of creativity being stripped away by data-driven algorithms? Or is this evolution simply changing the role of creative professionals from players to coaches?

Todd and Kelly also discuss the fragmentation of consumer attention, the myth of overnight success, and why full-funnel marketing might be more important now than ever before.

They wrap up with a surprising discussion about AI actresses and what the future may hold for entertainment and marketing alike.

Chapters:

- 00:00:00 - Introduction and Setting the Stage

- 00:01:00 - Does Brand Really Sell? The Great Debate Begins

- 00:04:00 - Needs vs. Wants: When Brand Actually Matters

- 00:09:00 - The Plumbing Analogy: Brand Awareness in Action

- 00:12:00 - Is Full Funnel Marketing Still Relevant?

- 00:15:00 - The Danger of Getting Lucky vs. Building Sustainably

- 00:17:00 - Has the Pursuit of ROAS Killed Advertising's Soul?

- 00:21:00 - The Marathon Runner vs. Last Click Attribution

- 00:23:00 - Strategic Ebb and Flow: The Modern Approach to Brand Building

- 00:25:00 - Rapid Prototyping and the Death of Traditional Creative

- 00:29:00 - AI's Impact on Creative: From Athlete to Coach

- 00:33:00 - The Future of AI in Advertising and Media Buying

- 00:34:00 - AI Actresses and the Future of Entertainment

Links and Resources:

• Kelly Maguire on LinkedIn
• Todd Juneau on LinkedIn
• Vuja Dé Digital 

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