The Robora

This episode is a bit different. Annie has her 'coaching hat' on and gives Rich a session to help him work through his mindset challenges in terms of finishing and launching the online course he's working on. He talks about what he's finding hard, and Annie encourages him to set achievable goals to help him to get it finished and launched within a specific time-frame. It's a bit emotional, pretty revealing - and will give you some tips for finishing and launching your own course.

Sharing loads of posts on Instagram, or devoting time to growing a Facebook group but not sure if it will ever pay? In this episode, we discuss how free content like social media posts, online groups, podcasts and emails help you to grow a community of people who you can eventually offer your product/service to. And if you're not sure what you r product/service is yet - we cover that too. But mainly, this episode will reassure you that what you are doing it very much worthwhile. And in time, you'll see this.

Show(biz) Notes:

Interested in our membership? Be the first to know when we launch

Whether you're keen to have a rolling roster of new clients, or to launch a programme and get a bunch of people signed up in one go - this episode will help you to devise a plan. We talk about using Instagram to meet prospective clients (personal brand VS business accounts) and how niche to go. Also, the benefits of growing a Facebook group community, leveraging sign-ups from your email list and the power of podcasts in terms of growing your online profile, and introducing the 'real you' to the world. As usual, lots of swearing, jokes and tangents.

Show(biz) Notes

- Annie's Instagram post asking what direction her profile should take
- Join our Facebook group for riveting conversations
- Sign up for our emails

In the digital marketing world there are some questionable approaches - they may work, but are they ethical? In this episode, we break down five approaches that we're just not sure about. And share how we sometimes take ideas from these methods but adjust them until they fit with our brand values. One is 'stacking', another is choosing course names like the 'three three-step formula for x,y,z' and a third is using a timer when selling a digital product. But we cover a couple of others, too, and - as usual - get talking about pricing.

Want to ask us questions? Join our Facebook group.
Ready to launch an online course and sell spaces? You need our Online Business Programme.
On Instagram? Follow us for more online business tips. 

Once your courses are up and running (and SELLING), it's amazing. But what does it take to get to that point? In this episode, we talk about getting started on creating an online course - according to Rich, this is the hardest part. And we offer ideas for breaking down the process. Then how it can feel when you're 'in it' and can't decide if your course is absolutely amazing or utter shite. And onto the launch - selling spaces. Not selling spaces. How to sell more spaces. It's an honest account of course creation, with a load of tips thrown in.

Show(biz) Notes

Join The Online Business Programme before Sunday for a bonus one-hour Facebook ads call with Rich, and a PR story edit from Annie

Like most industries, the e-learning world has people who sell with integrity, and people who don’t. So how do you work out whether a course will offer good value for money? In this episode Annie and Rich talk about what you’re paying for when you sign up to an online course; where the value lies, and the importance of transparency when it comes to selling your courses, programmes and consultancy/coaching packages. We include two examples of when we each felt a bit…. scammed. 

Show(biz) Notes

• Ray Dodd’s journalling course
• Holly Curry talks about online courses on Instagram
• Thyme with Charlie - sound-healing teacher

More from The Robora…

• Is there a market for your online course? (Free downloadable guide)
• Three daily rituals for optimum productivity (free downloadable)
• Our perfectly-priced, extremely good value online courses

We're told to go niche; to really narrow down what we're offering, and exactly who it's for. And of course, this makes sense: when you're clear on who your product/service is for, you can get it in front of the right people. They see it, and think: this is for me. BUT what if you want to keep your niche a bit broader, so as not to leave people out? In this episode, Annie and Rich discuss their slightly different ideas about how niche to go. With examples. And a bout of hysterical laughter.

Show(biz) Notes:

- This is our 'DIY PR' course - it teaches you how to grow your profile and secure press coverage.
- Want to be more productive, while taking care of your mental/physical needs? This is the course for you.
- If you'd like to launch your own online course, we can teach you how.
- And for those looking for launch a business or go freelance, you want Becoming your own Boss. 

You know what holds people back from doing Instagram Stories, talking to camera? And putting their prices up? And being the 'face of the brand'? They're worried about what their friends and family think. Not the millions of strangers who might notice them. In this episode, Rich and I talk about the times our friends have judged us, and why we've ploughed on anyway. We discuss: imposter syndrome - and overcoming it, pricing with confidence and developing an online persona.

Show(biz) notes:

- Want to start an online course business? Join our signature programme: The Online Business Programme. It's a banger.
- Join our Facebook group for tips and advice (it's free)
- Sign up for our emails (also free)
- Read our Q&As with founders on the blog

It's time to call bullsh*t on the promise that setting up an evergreen funnel will get you a certain amount of sales every single month. It won't. Because that doesn't take into account changing behaviours, world events, seasons and the general psychology of sales. In this episode, Rich and I have a meeting about the reality of having a launch VS the 'evergreen' approach. And disagree on a fair few things. Including whether or not this is actually a meeting. 

In this episode, we invite you into our garden office to listen in on mine and Rich's work meeting. It's unfiltered, unscripted and we are sharing the first and only take. We talk about what we're doing with the business - including our current marketing and sales strategy - and what future plans we have. Plus we throw in some office banter because, well, we're co-workers as well as a married couple.

Show(biz) Notes

Join our online programme
Book a power hour
Learn how to be more productive
Read our blog posts
Join our Facebook group
Get our emails