FUNK !T | Mindful Media & Communication

The Role of Advertising in Shaping Consumer Behavior


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Join me on a captivating exploration of the world of advertising and its profound influence on consumer behavior. In this episode, we delve into the techniques, theories, and ethical considerations behind advertising campaigns that shape our perceptions, influence our decisions, and even redefine cultural norms. From the power of emotional appeals to the influence of social proof, we analyze successful campaigns and uncover the strategies used to capture our attention. We also discuss the ethical implications of advertising practices and examine the theories that help us understand how advertising shapes our thoughts and actions. Tune in and gain a deeper understanding of the captivating world of persuasive advertising and its role in our lives.

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FUNK !T | Mindful Media & CommunicationBy Sascha Funk