In this episode we discuss how challenging it is to create engaging content and how ChatGPT (and other AI) could potentially help marketers overcome this challenge. We give our take on questions like:

• Should marketers be worried about their jobs as new AI comes to market?
• Is there a line that shouldn't be crossed when it comes to using AI in content creation?
• How should marketers approach executives when it comes to the use of AI?
• ...And more!