Guest: Mark Viden, SVP, Brand, CommonSpirit Health Host: Sam Meers, EVP, Practice Lead, Barkley Strong brands are powered by the purpose of their organization. Purpose not only drives the type of employees an organization attracts and retains, it also drives the customers the organization attracts and retains. This has never been more important than today in the healthcare … Continue reading The role of brand purpose in healthcare in the era of COVID-19