Modern Marketeers

Guest: Craig Meier, CEO, Medical Solutions Host: Sam Meers, EVP, Practice Lead, Barkley It is never a matter of if, but when, a corporation faces adversity. And in the era of COVID, whatever fissures were lying right below the surface were likely exposed in the past several months.  While most businesses work to be prepared financially for a … Continue reading How a strong culture impacts business during COVID-19

Guest: Dr. Josh Sclar, Chief Medical Officer, BioIQ Host: Sam Meers, EVP, Practice Lead, Barkley COVID-19 has altered the healthcare landscape dramatically. From the chaos of Covid hotspots where medical teams and facilities have been stretched to the limit, to the general apprehension people feel about visiting ANY medical facility.  But there is almost always opportunity in chaos. … Continue reading How COVID-19 has spurred home health and telemedicine

Guest: Virginia Barnes, Director of Blue Health Initiatives, Blue Cross and Blue Shield of Kansas Host: Sam Meers, EVP, Practice Lead, Barkley COVID-19 has demonstrated how ill-prepared we were as a nation for a public health crisis. The lack of an immediate response plan to rapidly ramp up testing, our lack of contact tracing, and the grossly understaffed public … Continue reading Community initiatives in public health in the era of COVID-19

Guest: John Kelly, CEO, NexBen Host: Sam Meers, EVP, Practice Lead, Barkley When you combine a global pandemic with an unexpected economic cliff event, most businesses will be caught off guard. And in an era when employers and their employees are struggling with rising health insurance costs, adding more strain to the business ecosystem exacerbates the situation even … Continue reading Unbundling health insurance in the era of COVID-19

Guest: Mark Viden, SVP, Brand, CommonSpirit Health Host: Sam Meers, EVP, Practice Lead, Barkley Strong brands are powered by the purpose of their organization. Purpose not only drives the type of employees an organization attracts and retains, it also drives the customers the organization attracts and retains. This has never been more important than today in the healthcare … Continue reading The role of brand purpose in healthcare in the era of COVID-19

Guest: Matt All, CEO, Blue Cross and Blue Shield of Kansas Host: Sam Meers, EVP, Practice Lead, Barkley Every business in the US has been impacted by the COVID-19 pandemic. None more so than those companies in the healthcare industry. In COVID hotspots, hospital systems have been stretched to capacity. And even in non-hotspots, hospitals postponed elective surgeries … Continue reading Business and community implications of COVID-19

Guest: Wendy Doyle, President & CEO, The Women’s Foundation Host: Sam Meers, EVP, Practice Lead, Barkley The COVID pandemic has exacerbated a number of issues that were lying right below the surface in the areas of public health, social justice and inequality. Candidly, you can go down the list of the social determinants of health and identify multiple issues that … Continue reading COVID-19 and its impact on Women

Guest: Dr. Rob Steele, Chief Strategy Officer, Children’s Mercy Hospital and Clinics Host: Sam Meers, EVP, Practice Lead, Barkley The COVID-19 pandemic has created an unprecedented strain on our healthcare system. The virus has created hotspots where more people were impacted, creating a capacity strain on medical teams and facilities in those areas. But there was an … Continue reading The rapid rise of telemedicine during COVID-19

Guest: Qiana Thomason, CEO, Health Forward Foundation Host: Sam Meers, EVP, Practice Lead, Barkley The COVID-19 pandemic has demonstrated how ill-prepared we were as a nation for this crisis. The lack of an immediate response plan to rapidly ramp up testing, the inability to track contact points, and the grossly understaffed public health sector all … Continue reading Medicaid expansion in the era of COVID-19

Guests: Stephanie Parker and Chris Cima Host: Sam Meers The focal point between client and agency is Brand Leadership. However, here at Barkley the role goes well beyond what is expected of traditional account management. Stephanie Parker, Senior Vice President of Brand Leadership at Barkley, along with Chris Cima, Creative Director at Barkley, join us … Continue reading The Changing Role of Brand Leadership