Modern Marketeers

GUESTS: Christina Lively and Angie Wooderson HOST: Sam Meers In the US, you become eligible for Medicare at age 65. Health insurance companies, in compliance with the Centers for Medicare and Medicaid Management, provide Medicare Advantage plans for seniors. With over 10,000 Americans turning 65 each day, the market is highly competitive, increasingly regulated and … Continue reading Medicare Marketing and the Modern Consumer

GUESTS: Faith Adams, Forrester HOST: Sam Meers Customer experience is a significant determinant of a health insurer’s success. In an age when consumer expectations are high, the delivery of care and the process for paying for it has never been more important. Faith Adams, Customer Experience Analyst at Forrester, joins us to discuss: The work … Continue reading Evolving the Healthcare Customer Experience

GUESTS: Matt All, Blue Cross and Blue Shield of Kansas HOST: Sam Meers Leading a health insurance company is not for the faint of heart. Health insurance is, without a doubt, one of the most interesting and challenging business categories today. It impacts every aspect of our society. In fact, healthcare itself makes up 25% … Continue reading Leading the Modern Health Insurance Company

GUESTS: Tom McCormally, Children’s Mercy HOST: Sam Meers Many organizations have come to understand the importance of telling an engaging story. The history of an organization helps establish its values and sets the stage for innovation and growth. With us for this episode is Tom McCormally, Director of Archives at Children’s Mercy Health and Clinics. … Continue reading The Importance of Story: Children’s Mercy

GUESTS: Jason Spacek, Blue Cross and Blue Shield of Kansas City HOST: Sam Meers With rising health care costs, consumer confusion surrounding health care coverage and expanding care options through alternative and digital channels, health care brands must innovate to stay competitive. Often, innovation can lead to even more complexity and confusion for the consumer. … Continue reading Health Care Innovation: Spira Care and Blue KC

GUESTS: Anna Essmann and Jimmy Keown, Barkley HOST: Sam Meers This episode, featuring Anna Essmann and Jimmy Keown from Barkley’s strategy team, reveals insights from a significant research study recently completed by Barkley Health & Finance. Our work in the health insurance category over the years, and especially since the advent of the ACA, has … Continue reading Patients V. Members: Exploring Consumer Mindsets in Health Care