The CMO Whisperer

The Role of Culture in Digital Transformation - Doug Milliken


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My guest this week is Doug Milliken, former VP of Marketing Transformation at The Clorox Company. When he was there, he was responsible for the company's brand building and growth capabilities. His experience led to one inescapable conclusion; the performance of an organization is driven largely by its culture.

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The CMO WhispererBy Steve Olenski

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