PR strategist and thought leadership expert Trevor Young unpacks what it really takes to dominate your category without chasing empty hype. Talking with host Tom Schwab, Trevor introduces his Rolling Thunder strategy, a long-game approach to visibility built on consistency, credibility, and trust rather than one-off "big splash" moments.

Tom and Trevor dig deep into the distinction between earned authority and manufactured influence, challenging the obsession with follower counts, virality, and shortcuts. They discuss why being talked about by the right people matters far more than being followed by the wrong ones, how niche podcasts and smaller stages often lead to bigger opportunities, and why credibility must come before conversions, especially in a world driven by short attention spans and AI-powered discovery.

Timestamps From This Episode:

[02:30] The Rolling Thunder Strategy

[07:07] Earned authority vs. manufactured influence

[13:51] Know-Like-Trust and beyond

[20:00] Credibility before conversions

[26:04] Visibility in the age of AI search

Resources From This Episode:

TrevorYoung.me/earn/

TrevorYoung.me/rolling-thunder-strategy

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