Ethical bribes are a powerful way to build your customer list. It initiates the know-like-trust process that is critical to customer acquisition and conversion.

Nothing screams unity more than a brand-specific hashtag. Create a hashtag that draws people to your brand. We are all familiar with #likeagirl, #putacanonit #shareacoke, these hashtags created a space for interaction. They also promoted and advertised products for the company! Choosing popular hashtags is a BAD IDEA. it means your post gets buried nearly instantly. KNowing how to pick trending and relevant hashtags is the key to getting people in front of your content. Here's how.

Offline businesses need to take a page from the digital marketer's handbook. There is no reason you cannot enjoy the benefits of list building as a brick and mortar business owner. Here's how to get started.

Good online reputation is a critical success factor for your offline business because your online reputation influences your customers’ buying decisions. Small business owners struggle to build a large customer base as they don’t have a big marketing budget to sway customers. Being perceived as unreliable or unfair can make it more difficult for small business owners to grow their customer base.

Most companies wouldn’t hold onto a bad, unprofitable business practice. So why would they hold onto bad, unprofitable customers? Breaking up his hard to do — but sometimes it’s the most sensible thing for the good of your company, customers and overall experience,

So many small business people spin their wheels and go nowhere in social media. KISS! Leveraged social media totally rocks. Here's how.

Here's how I do 3 hours of social media work in about 6 minutes and you can use it for any business. If you're not using it, you're definitely leaving money on the table and sending prospective customers to your competitor :-)

Does it seem like too much trouble to set up a properly branded email address? It actually only takes minutes, and there are a lot of reasons why you should do it. For one, custom email domains promote trust in your company.

If you're marketing, but not measuring results, you are just burning up your $. Learn a simple technique you can apply in minutes that tells you immediately which marketing efforts are producing a return for you.