In Episode 2 of "The Roofing Company Marketing Podcast," Matt Law delves into the realm of measurable marketing for roofing companies. Join him as he unveils essential strategies to make your marketing efforts quantifiable, allowing you to optimize your budget and allocate resources more effectively.

Matt Law emphasizes the importance of analytics in tracking and evaluating marketing success. Learn how to leverage UTM data, call tracking, and 301 redirects with UTM data to gain valuable insights into your roofing marketing campaigns.

By harnessing the power of these tools, you'll uncover the precise impact of your marketing initiatives, enabling you to make informed decisions and eliminate wasteful spending. Discover how making your roofing marketing measurable can result in substantial savings, as you invest your resources solely in strategies that yield tangible results. Matt Law's positive and empowering approach will leave you equipped with the knowledge and confidence to elevate your roofing business to new heights through data-driven marketing.

In the inaugural episode of "The Roofing Company Marketing Podcast," join Matt Law, CEO at Gro.Inc, as he lays the foundation for a remarkable journey into the world of roofing company marketing. Designed specifically for roofing business owners, this podcast provides invaluable insights and strategies to fuel growth and success.

Matt Law introduces himself and his extensive experience in the industry, establishing his authority and credibility. He then dives into the heart of the matter—the Four Step Marketing Formula for roofing companies. Unlock the secrets of this powerful formula as Matt guides you through each step, revealing how to effectively market and expand your roofing business.

Matt Law illuminates the path to achieving marketing excellence, equipping you with the tools and knowledge to stand out in a competitive roofing industry. Whether you're a seasoned roofing entrepreneur or just starting your roofing business journey, this episode is a must-listen for anyone seeking to thrive in the world of roofing company marketing.