John DeLaurier starts by sharing insights into the challenges and profitability of residential roofing jobs, particularly highlighting a $146,000 project in Georgia.

He discusses the limitations of using slate roofing in certain regions due to high installation costs and a shortage of skilled labor, despite its durability and aesthetic appeal.

He then talks about importance of homeowners understanding the rising costs of roofing projects and suggests that mortgage lenders should consider offering construction loans secured by home equity to help alleviate financial burdens.

John DeLaurier also delves into issues related to pricing in the roofing industry, expressing concerns about the unethical price increases of asphalt and potential collusion among manufacturers.

He notes that homeowners often lack awareness of roofing costs and maintenance responsibilities and advocates for a more proactive approach to home maintenance. The conversation touches on the practice of door-to-door sales in the roofing industry, with John DeLaurier criticizing it as disrespectful and promoting a focus on marketing and branding that prioritizes customer service.

Finally, the co-founders discuss the importance of building a reputable, local presence in the roofing industry and the need for stability, long-term relationships, and professionalism in business.

00:14 - Roofing, including slate roofs and their challenges

05:05 - Roofing industry trends and financing options

11:32 - Roofing industry pricing and homeowner expectations

17:38 - Roofing industry trends and insurance replacement

22:55 - Door-to-door roofing sales ethics

28:48 - Roofing D2D for business wins

32:51 - Door-to-door sales and its impact on homeowners

38:30 - Local door knocking vs. storm chasing in the roofing industry

43:17 - Business mindset and personal goals

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