The Roofing Millionaires

Noah Bergeland joins The Roofing Millionaires Podcast to break down what he and Tim Brown from @HookAgency are building with OWL Roofing in Minnesota. Instead of creating another roofing company built entirely around leads, storm chasing and sales, they started by thinking about the brand, customer experience, company culture and systems they wanted before OWL Roofing officially launched. Noah shares what has worked, what hasn't, and why building a recognizable roofing brand requires more than simply measuring every marketing decision by immediate ROI.

Roofing sales and marketing have changed dramatically since 2023, and roofing companies that refuse to adapt may get left behind.

In this episode, we uncover the reality of the modern roofing industry, from insurance and legislative changes to sales-team burnout, branding, marketing, and building a high-performing roofing company. We also discuss the ambitious goal of creating 10 millionaire salespeople while building a premium roofing brand that gives back to the community.

You’ll discover why a strong sales team can make marketing easier, why branding matters more than ever, and how roofing companies can build systems that scale without burning out their leaders.

If you’re a roofing contractor, sales professional, entrepreneur, or marketing expert, this conversation reveals important lessons for building a stronger roofing business in 2026.

In This Video, You'll Learn:

Why the roofing industry changed dramatically after 2023

How insurance and legislation affected roofing businesses

Why sales teams can make marketing easier

How strong branding supports roofing company growth

The hidden danger of leadership and sales-team burnout

Why building systems is critical for scaling

How to develop high-performing roofing salespeople

The vision behind creating 10 millionaire salespeople

How a roofing company can build a premium brand

Why community involvement and charitable giving matter for long-term brand building

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Keywords:

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Roofing companies and gutter companies are sitting on a massive opportunity that many contractors still overlook. In this episode of Roofing Millionaires, Tim Crouch from Gutter Growth breaks down the real secrets behind growing a profitable gutter business in 2026.

With more than two decades of experience, Tim explains why gutters can become a powerful lead source for roofing companies, why Google still produces some of the most serious customers, and how contractors can compete against private-equity-backed companies without enormous advertising budgets.

We also discuss marketing, personal branding, cash flow, deposits, hiring, employee boundaries, business systems, roofing and gutter partnerships, and the mindset required to build a company that can operate without you.

📚 In This Video, You'll Learn:

Why roofing companies should consider offering gutters

How gutters can generate additional roofing leads

Why Google leads can be more valuable than interruption-based marketing

How gutter companies can compete against PE-backed companies

How to build a personal brand with simple daily videos

Why contractors need systems instead of doing everything themselves

How to improve gutter business cash flow

Why deposits and faster collections matter

How roofing and gutter companies can create profitable partnerships

How to avoid competing purely on price

Why employee boundaries matter as your company grows

How to identify and fix business bottlenecks

Why authenticity can outperform expensive marketing

The mindset behind long-term entrepreneurial success

Chapters:

00:00 The Gutter Opportunity Roofers Are Missing

04:18 How Gutter Companies Generate More Leads

08:36 The Secret to Profitable Roofing Partnerships

12:54 Why Most Gutter Businesses Never Become Companies

17:12 Google vs Meta: Where the Best Leads Come From

21:30 The Gutter Mistake Roofers Keep Making

25:48 How to Compete With PE-Backed Companies

30:06 The Cash Flow & Operations Problem

34:24 Building Systems, Culture & a Better Business

38:42 Tim Crouch’s Biggest Lesson: Never Quit

People Search Queries:

I Started a Gutter Cleaning Business With $500… Here’s What Happened

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The Gutter Cleaning Business Nobody Is Talking About

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I Tried Starting a Gutter Cleaning Business From Scratch…

How to Get Your First 100 Gutter Cleaning Customers

The Truth About Starting a Gutter Cleaning Business in 2026

Can a Gutter Cleaning Business Really Make $100K a Year?

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#guttercleaningbusiness #guttercleaning #gutterbusiness #gutterbusinessstartup #cleaningbusiness #homeservicebusiness #smallbusiness #servicebusiness #businessstartup #guttercleaningservice #roofandguttercleaning #guttercleaningtips #businessideas #sidehustle #entrepreneurship

What does the first year of building a roofing company actually look like when there is no guaranteed pipeline, massive team, or proven playbook?

In this episode of The Roofing Millionaires Podcast, Muhammad Faiz sits down with Tyler Addison, founder and general manager of Big League Roofing in Northeast Georgia.

Tyler started Big League Roofing in June 2025 after learning the industry as a roofing sales representative. Before roofing, he played professional baseball, worked in law enforcement for nearly ten years, and built a successful baseball-training business.

That background shaped how Tyler now approaches leadership, pressure, failure, and building a team.

Tyler explains why he still knocks doors, climbs roofs, handles customer conversations, and trains new representatives beside him. He believes roofing owners cannot expect their salespeople to face rejection and generate opportunities if they are unwilling to do the same work themselves.

He also discusses his biggest first-year hiring lesson. After initially trying to fill canvassing positions with whoever was available, Tyler realized that more bodies did not automatically create a stronger company. He now prioritizes quality over quantity and wants representatives who can build homeowner relationships from the first knock through completion.

The conversation also explores the financial decisions involved in building a young roofing company. When choosing between a newer wrapped truck and a dump trailer, Tyler invested in the equipment that could improve jobsite control, reduce operating expenses, and strengthen margins.

Tyler shares why a roofing company must prepare its production and operations before chasing more volume, why he does not teach rigid door-knocking scripts, and how genuine human connection helped him sell before he had yard signs, door hangers, or complete company uniforms.

They also discuss lead-generation services, choosing mentors carefully, the “snake oil” sold to new roofing owners, learning from a failed business partnership, operating through fear, and remaining resilient when the pipeline becomes uncertain.

This is not a conversation with someone claiming to have roofing completely figured out. It is an honest look at an owner still building, learning, correcting mistakes, and showing up every day.

In this episode:

* Tyler’s journey from professional baseball to roofing

* How law enforcement shaped his leadership

* Starting Big League Roofing in June 2025

* Competing against larger and cheaper roofing contractors

* Why Tyler does not teach sales scripts

* Building genuine connections at the door

* Why roofing owners must lead from the front

* Training inexperienced roofing representatives

* Allowing employees to fail forward

* Preparing a company before pursuing more volume

* Choosing a dump trailer over a newer truck

* Tyler’s experience with lead-generation services

* The snake-oil problem in the roofing industry

* Choosing the right mentors

* What a failed business partnership taught him

* Why the canvasser model did not work for his company

* Choosing quality over quantity when hiring

* Operating through pressure and uncertainty

* Building something meaningful instead of chasing a title

Learn more about Big League Roofing:

https://www.bigleagueroofs.com/

Subscribe to The Roofing Millionaires Podcast for honest conversations about roofing sales, leadership, company culture, marketing, and building a contracting business.

#RoofingBusiness #RoofingPodcast #RoofingContractors

Roofing contractors are making costly mistakes that can destroy a growing roofing business—even when the company has plenty of work.

In this episode of Roofing Millionaires, Ryan Holliday shares the biggest lessons he has learned from years in the roofing, insurance, payments, and technology industries. We discuss why contractors need to answer the phone, manage cash flow, track the right numbers, maintain financial reserves, and stay open to new technology. Ryan also explains how AI is transforming insurance claim analysis and why contractors who refuse to change could fall behind.

You’ll learn why taking on too many roofing jobs can create a cash-flow crisis, why 3–6 months of runway can matter, and how AI may change the future of insurance claims.

If you own, manage, sell for, or work in a roofing company, this conversation is packed with practical lessons for growing a stronger business.

Connect with Muhammad Faiz:

https://www.facebook.com/muhammadfaiz99/

[email protected]

Subscribe to The Roofing Millionaires Podcast for direct conversations about roofing, insurance claims, business growth, technology, leadership, and the realities of running a contracting company.

⏱️ YOUTUBE CHAPTERS:

00:00 The Roofing Mistakes Contractors Ignore

02:06 Welcome to Roofing Millionaires

02:58 Meet Ryan Holiday

04:07 From Roofing Sales to Entrepreneurship

08:22 Why Contractors Resist Technology

09:44 The Contractor's Math Problem

12:40 How AI Is Changing Claim Audits

15:19 AI vs. Humans: Who Wins?

17:27 The Biggest Mistakes Roofing Contractors Make

20:20 Why Answering the Phone Matters

22:04 The Cash-Flow Problem

23:32 Why Contractors Need 3–6 Months of Runway

26:07 The Danger of Taking Too Many Claims

27:22 Building Inc. From the Ground Up

33:10 How to Create Demand for New Technology

41:15 Are Roofing Conferences Worth It?

45:30 Ryan Holiday's Definition of Success

51:07 How Health Changed His Perspective

53:00 Final Lessons on Business & Life

PEOPLE SEARCH QUERIES:

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KEYWORDS:

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#roofing #roofingcontractor #roofingbusiness #roofingcompany #roofingindustry #contractors #contractorlife #insuranceclaims #insuranceindustry #AI #AItechnology #constructionbusiness #constructionindustry #businessgrowth #entrepreneurship #cashflow #RoofingMillionaires

Is FORTIFIED roofing being oversold, or does the roofing industry’s resistance have more to do with cost, change, and accountability?

After our first conversation generated both support and pushback from roofing contractors, Muhammad Faiz sits down again with Fred Malik from @IBHS_org FORTIFIED. This time, Muhammad brings Fred the objections and difficult questions roofers have raised about the program.

They discuss whether FORTIFIED is simply another certification layer, whether strong building codes should already be enough, and why homeowners should pay more for third-party verification when their contractor claims to be following every required standard.

Fred also addresses questions about the long-term performance of sealed roof decks, tapes, membranes, and adhesives under heat and moisture. He explains the different sealed-roof-deck methods permitted under FORTIFIED and what contractors must do when a FORTIFIED roof reaches its next replacement cycle.

Finally, Muhammad asks Fred for a practical example of a homeowner who should not invest in FORTIFIED and whether contractor resistance may ultimately be resistance to greater accountability.

This is not a FORTIFIED sales presentation or a roofing-contractor takedown. It is a direct conversation about roof performance, building codes, third-party verification, insurance incentives, installation quality, and what homeowners are actually paying for.

In this episode:

* Is FORTIFIED roofing being oversold?

* Why some contractors see it as unnecessary certification

* Whether homeowners will pay more for roof resilience

* Why FORTIFIED matters outside coastal hurricane markets

* How wind, hail, and wind-driven rain affect roof systems

* Whether sealed-roof-deck tapes and adhesives last

* What the available long-term field evidence shows

* Code-compliant roofing versus third-party verification

* Whether homeowners are paying for better roofs or better paperwork

* Insurance incentives and FORTIFIED grant programs

* Who homeowners should trust when contractors disagree

* FORTIFIED’s positioning problem within the roofing industry

* What happens during the next roof-replacement cycle

* Whether FORTIFIED benefits IBHS more than homeowners

* The most common objections Fred hears from contractors

* Who should—and should not—invest in a FORTIFIED roof

* Accountability and the future of roofing standards

Chapters:

00:00 Highlights

02:03 Introduction

02:51 FORTIFIED reaches 100,000 designated homes

05:32 Is FORTIFIED being oversold?

08:46 Sealed roof decks and hurricane zones

19:55 Strong building codes versus FORTIFIED

29:01 Who should the homeowner trust?

36:27 What happens during the next roof replacement?

41:59 Who benefits most from FORTIFIED?

50:37 Who should not invest in FORTIFIED?

Learn more about FORTIFIED and IBHS:

https://fortifiedhome.org/

https://ibhs.org/

Connect with Muhammad Faiz:

https://www.facebook.com/muhammadfaiz99/

[email protected]

#FORTIFIED #RoofingPodcast #RoofingContractors

In this episode of The Roofing Millionaires Podcast, Muhammad Faiz sits down with Brandon Ford, launching Brave Roofing in Georgia - for a direct conversation about accountability, education, and professionalism in the roofing industry.

Brandon explains why roofing education alone cannot raise the standard without accountability, why homeowners shouldn’t have to become roofing and insurance experts just to hire a trustworthy contractor, and whether roofing contractors and inspectors should be licensed or certified.

We also discuss FORTIFIED roofs, third-party inspections, cheap homeowners insurance policies, roof warranties, mentorship, and the danger of using AI or technology as an “easy button” without developing real knowledge of the craft.

Later in the conversation, Brandon shares why roofers should question industry research instead of accepting every statistic or product claim at face value. He explains his concerns about how roofing products are grouped in some studies, how research can influence insurance coverage, and why contractors should examine the data and test products themselves.

This is an honest conversation about what it means to become a better roofer, business owner, and industry professional, not simply how to make more money.

In this episode:

- Why roofing rules mean little without enforcement

- The lack of licensing and barriers to entry in roofing

- Why the homeowner is often the least-protected party

- Whether FORTIFIED roofing standards deserve the criticism

- How third-party inspections create accountability

- The hidden cost of choosing the cheapest insurance policy

- Why warranties matter on a major roofing investment

- The role of mentorship in building a roofing career

- How the “easy button” can prevent real learning

- Why roofers should question industry research and statistics

- Brandon’s perspective on TAMKO’s direction

- Why roofers need to improve their craft before chasing more money

Subscribe to The Roofing Millionaires for weekly conversations with the contractors, leaders, and industry veterans who are building something that lasts.

- Website: https://www.theroofingmillionaires.com

- Instagram: https://www.instagram.com/theroofingmillionaires/

- Facebook: https://www.facebook.com/theroofingmillionaires/

#roofing #fortifiedroof #georgia #theroofingmillionaires

In this episode of The Roofing Millionaires Podcast, Muhammad Faiz sits down with Chris Zimmerman from At Your Service Roofing, Master Your Craft, and Gladstone AI to talk about what’s REALLY happening inside the roofing industry right now.

From the “happy times” before COVID to shrinking margins, customer trust, AI, branding, private equity, and the future of roofing — this conversation goes far beyond sales tactics and lead generation.

Chris shares why roofing got harder after COVID, why many contractors are struggling today, why most roofing companies are forgettable, and why customer service and communication may become the biggest competitive advantage in the next era of roofing.

Topics Covered:

* Why roofing changed after COVID

* The “Big Squeeze” happening in roofing

* Why homeowners don’t trust roofing companies

* Branding vs reputation in roofing

* Why customer service matters more than ever

* AI in roofing and the future of communication

* Why many roofing companies are disappearing

* Private equity vs local roofing companies

* The psychology behind homeowner decisions

* Why truth and ethics matter in roofing

Timestamps

0:00 Highlights

02:31 Introduction

06:06 Is roofing heading toward recession?

12:52 How do you position yourself?

20:51 How do roofers become memorable?

25:09 What industry problems bother you?

33:19 How are you improving the roofing industry?

38:35 Main purpose of Gladstone

51:44 Gladstone’s testing process

58:43 What kind of impact do you want to leave behind?

If you’re a roofing contractor trying to understand where the industry is heading — this episode will challenge how you think about growth, marketing, trust, and long-term success.

Guest:

Chris Zimmerman – At Your Service Roofing / Master Your Craft / Gladstone AI

Subscribe to The Roofing Millionaires for weekly conversations with the contractors, leaders, and industry veterans who are building something that lasts.

-Website: https://www.theroofingmillionaires.com

-Instagram: https://www.instagram.com/theroofingmillionaires/

-Facebook: https://www.facebook.com/theroofingmillionaires/

#roofing #roofingbusiness #roofingcontractor #roofingsales #roofingindustry #roofingmarketing #contractorbusiness #customerservice #branding #artificialintelligence

In this episode of The Roofing Millionaires, I sit down with Jim Johnson, 28-year roofing industry veteran, founder of Contractor Coach Pro, former director of sales at AccuLynx, and the person behind some of the most consequential ideas in roofing over the last three decades for one of the most wide-ranging and honest conversations we've had on this show.

Jim breaks down what he calls the Big Squeeze, the three-sided pressure that is crushing roofing company profits right now, and why the standard advice contractors are getting at conferences and from coaches is often the right advice applied at completely the wrong time, which is just as damaging as bad advice.

We go deep on why the average roofing close rate sits at 26 to 30 percent and what's actually keeping it there, how the best contractors in the country are operating in a completely different market from everyone else without chasing cheaper leads, what supplier negotiations most contractors are too uncomfortable to have, and why the entire roofing technology stack is costing far more than it should.

We also get into AI, not the version being sold everywhere right now, but what Jim is actually building with Bench: a platform that replaces the technology contractors are already paying for, gives it to them for free, and uses the savings to put a $350,000-level management team inside a $5 million roofing company for under $1,000 a month.

And at the end, the conversation goes somewhere most roofing podcasts never go — what it actually means to build a life worth living, not just a business worth running.

What we cover:

- The Big Squeeze explained: why revenue is up and profit is down for so many roofing companies right now

- Why roofing contractors who built infrastructure for growth during COVID are now getting crushed by their own overhead

- How to stop being a commodity and create something unique and proprietary that homeowners will pay a premium for

- The NeuroStory selling methodology and why most roofing salespeople are selling the wrong thing from the first knock

- Why selling the inspection — not the roof — changes everything about your close rate

- The math: what moving your closing rate from 26% to 35% actually does to your marketing spend and profitability

- How to negotiate with your suppliers right now — and why most contractors aren't having that conversation

- Labor pricing leverage in a slower market and why you're probably still paying 2022 rates

- The Contractor Scaling Matrix — 12 pillars, 6 stages, and why doing the right thing at the wrong time is one of the most common ways roofing companies submarine themselves

- Red ocean vs. blue ocean in roofing — and how the best contractors escape the price race entirely

- The "give up to get" close and why it outperforms good/better/best packaging

- Bench: what it is, how it replaces your entire tech stack, and what a free operating system with AI agents actually looks like in a roofing business

- Why AI isn't here to replace your people — and what it should actually free up instead

- A bookkeeper who stole $585,000, a come-to-Jesus moment, and the shift from selfish to selfless that changed how Jim runs everything

- Why chasing legacy is the wrong goal — and what actually matters at the end of it all

Timestamps

0:00 Highlights

02:29 Introduction

07:24 Is roofing industry in trouble?

14:40 Concept of big squeeze

25:13 Why are your teachings not being implemented?

30:13 What do roofers waste money on?

34:59 Have we normalized chaos?

38:53 AI and working with Binge

50:57 Who is Binge NOT for?

55:32 Have you found what you had been missing?

#artificialintelligence #roofing #theroofingmillionaires

What if a roofing contractor could show up at a homeowner's door with an aerial image of their damaged roof, before the homeowner even realized there was a problem?

That's exactly what Stormview AI, a drone-based roofing lead generation platform built by Bobby Quinn and his co-founders, is designed to do.

In this episode of The Roofing Millionaires, we sit down with Bobby Quinn - co-founder of Paypixl and Stormview, not to promote what he's building, but to put it through its paces. We ask the real questions: Does this actually work? Who is it actually for? What are the legal risks? What does it cost and what does the ROI actually look like? And where does this fit alongside everything else a roofing contractor is already doing to generate leads?

Bobby answers everything including the hard parts. He talks about 80% churn in their first two years, the AI accuracy limitations, the states where this is legally grey or outright illegal, and the roofers who signed up, never used it, and are now sitting on 14,000 unused scan credits.

This is not a product demo. This is the episode you watch before you decide whether something like this belongs in your business.

What we cover:

- What Stormview actually is and how it works from day one of signup

- How Hurricane Ian and a CBS 60 Minutes feature turned a drone pilot directory into a roofing tech company

- Why 50-70% revenue drops have forced roofing companies to shift from claims to retail — and why that changes everything about lead generation

- How the platform flies up to 500-600 properties a day and creates reports homeowners can see on their phone

- Why Stormview chose not to sell exclusive territories — and what that means for competition in your market

- The accuracy of the AI damage detection — and why Bobby says the inaccuracy actually helps the sales process

- The legal map: green states, yellow states, and why Texas is the one state you need to be careful about

- What happens if the yellow states turn red — and Bobby's honest answer about the regulatory risk

- The 10 touch point rule — why most roofers using the platform underperform because they stop too early

- Who the ideal Stormview customer actually is — and who probably isn't ready for it yet

- Where Stormview fits alongside door knocking, mailers, ads, and brand recognition — is it a replacement or an additional layer?

- What the next 3-5 years looks like as drone regulations tighten and new technology replaces what's restricted

- The bigger purpose behind what Bobby and his co-founders are building

Timestamps

0:00 Highlights

01:38 Introduction

08:05 Why do I need StormView

18:09 Ideal customer and revenue

25:09 Data collection and its accuracy

33:06 Legal challenges

37:52 How does storm view compare to its competitors

46:21 Biggest achievement and disappointment so far

🎙️ Guest: Bobby Quinn | Co-Founder, Paypixl & Stormview

🔗 stormview.io

Subscribe to The Roofing Millionaires for weekly conversations with the contractors, leaders, and industry veterans who are building something that lasts.

-Website: https://www.theroofingmillionaires.com

-Instagram: https://www.instagram.com/theroofingmillionaires/

-Facebook: https://www.facebook.com/theroofingmillionaires/

#DroneRoofing #Stormview #theroofingmillionaires

Roofing business owners think their people problem is a recruiting problem.

Reggie Brock has spent 16 years in roofing and 25 years in insurance watching that exact belief quietly destroys companies from the inside, and he's here to challenge it directly.

In this episode of The Roofing Millionaires, I sit down with Reggie Brock - founder of Cultural Disruptor and one of the most honest voices in roofing when it comes to culture, retention, and what it actually takes to build a team that stays, for a conversation that goes far beyond anything you'll hear at a roofing conference.

Reggie breaks down why the roofing industry has normalized turnover instead of fixing it, what quiet quitting actually looks like inside a roofing company before you see it coming, and why the answer to your hiring problems has nothing to do with finding better people and everything to do with preparing a business they'd actually want to stay in.

He brings the data, the stories, and the frameworks - including his grandfather's Law of Plenty, the four signs someone is quietly on their way out the door, and why replacing one $50,000 employee costs you $10,000 before the new person even shows up.

This is not a motivation talk. This is a direct, experience-backed case for why the way most roofing companies hire, manage, and lead people is the most expensive problem on their P&L, and what to do about it.

What we cover:

- Why roofing companies obsess over finding better people while ignoring the environment they're putting them into

- The Law of Plenty, seed vs. soil and what it means for how you hire

- What quiet quitting actually looks like on a Tuesday afternoon inside a roofing company

-The statistic that should stop every owner cold: 50-60% of employed Americans are on a path to leaving right now

- Why 85% of that group is preventable if you know what to look for

- The 20% rule, what it actually costs to replace someone vs. what it costs to keep them

- The 9 motivational languages and why treating your whole team the same is costing you performance

- The difference between clarity, communication, chemistry, and creativity — and how the absence of any one of them starts the exit process

- Why ego is the single biggest barrier between a roofing owner and a culture people don't want to leave

- The difference between a coach and a mentor — and why Reggie operates mostly as the latter

- The one thing a roofing owner can implement immediately after watching this episode

🎙️ Guest: Reggie Brock | Founder, Cultural Disruptor | 16 Years in Roofing | 25 Years in Insurance

🔗 culturaldisruptor.com

Timestamps

0:00 Highlights

01:45 Introduction

07:07 Mistakes in organization culture today

18:55 Quiet quitting

26:25 How to figure out the purpose of your organization

35:42 Signs of quiet quitting

46:48 Mistakes roofers often make

54:06 Do more mentality

Subscribe to The Roofing Millionaires for weekly conversations with the contractors, leaders, and industry veterans who are building something that lasts.

-Website: https://www.theroofingmillionaires.com

-Instagram: https://www.instagram.com/theroofingmillionaires/

-Facebook: https://www.facebook.com/theroofingmillionaires/

#roofingculture #roofing #theroofingmillionaires