296: The Roofing SEO School with Dima Sobovoy

In the world of Google, SEO is everything. It is vitally important in the roofing industry, and there are scammers everywhere who will promise the moon in terms of your SEO and prey on hardworking roofing business owners. There is a better way to handle your SEO, and today’s show will help you understand the system better. My guest has wisdom and insights galore about SEO, and he’s a great guy that I’m excited to welcome to the show. Join us to learn more! Dima Sobovoy is the CEO and founder of Roofing SEO School, which teaches roofing contractors how to do SEO in-house instead of relying on third-party sources to generate online leads. Dima was born in an independent Ukraine and immigrated with his family to the US as a teenager. After marrying and starting his family, Dima wanted more than the 9-5 life and trading his time for money, and he was convinced that specializing in SEO was the best path forward to achieve his goals. Now he spends his time teaching roofing contractors how to be in control of their lead generation and have more freedom and independence in their digital presence.     What you’ll hear in this episode: The story of Dima, his background, and SEO School Why Dima settled on the roofing industry for his specialization and school A basic understanding of SEO (search engine optimization) and why it is important The three biggest mistakes contractors make regarding SEO The strategy around ”money keywords,” which begins with identifying clear goals How to target both the low-hanging fruit AND big whales with SEO The SEO secret that no one talks about How to get ranked in GMB (Google My Business) and appear in Google Maps Why Dima says SEO is NOT really all about content Why backlinks are important in SEO What Dima’s Roofing SEO School can do for your roofing business From Dima: An insider’s look at what is going on in Ukraine right now

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