Your Logo & team IP has value. It is a connection to the relationships you have created with your fan base.

So how can you carefully and properly monetize?

In this episode, we dive into Licensing and how your team can add them to your sponsorship packages for maximum value.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.