In the pursuit of looking for the right word as mentioned in the episode, I have found what I have seen so far, as the biggest mistake I think creators are making in my opinion.
Please note, I'm not disagreeing with the concept on fans. I think it's a great concept and it's necessary in marketing. But I think, just as creators, we also need to try and build relationships. My problem was more with the new word that was constantly being introduced with people who really didn't want that.
I break down in this episode:
[] How I got to that conclusion
[] What the biggest mistake I think is
[] How to learn from that to grow and improve in both the mindset and the how-to
Sidenote about timestamps: For me stories are what inspire, spark growth, create connection, and expand perspectives. They also help you remember and understand the context of the situation. The how-to is just how to implement and it won't help unless you get the full effect in my opinion. That's why I hope that timestamps can be used for future references.
Timestamps:
0:00: Intro
0:19 Recap
0:55 Overview
1:20 Sidenote about authenticity
2:00 The first word
3:26 The 2nd word
5:30 The search
6:40 The right word
7:00 Examples
8:20 The explanation
8:50 Realization and reflection
9:45 The intention
10:00 Implementation
12:20 The mindset
12:50 Outro
(I know that outro was choppy.)
Quotes. Some words to remember:
1:45 (real-time) "If you're trying to be authentic you're not and that's applying to me. Just thought of this. I think we all know our personality. It's just that we hide it because of a lack of courage or confusion."
4:15 "Tactics are necessary in marketing but I think you can still apply it in a way that matches your intentions."
8:16 "The word friend, it doesn't become a tactic. It becomes a way to connect with your audience to build friendship. And in that friendship the hope to impact is placed."
8:30 (real-time) "I think community is formed out of authentic friendship with the people listening."
8:37 (real-time) "They support each other. The fan aspect is placed under the big tree of being a friend but also wanting more of your content."
8:47 (real-time) "It remains 1,000 true fans. But I think it also becomes 1,000 true friends"
I hope you enjoy this episode and it brings you value. This episode has been my favorite and my head for a while and I'm glad I finally got it out.
I really hope this helps you and as creators we can work on this to just create authentic true connection that really is an intention. And from there the hope to impact comes. Thanks for listening to this one and I really appreciate it.
-Nathan M
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