If you’re thinking about starting a pest control business or you're knee-deep in building one, this episode is for you.

I get real about the hard, unexpected, and often painful realities of being a pest control owner. From surprise cancellations and one-star reviews to sleepless nights and the pressure of making payroll, I lay it all out. The stuff no one tells you when you're getting started.

But I also share why, despite the stress, setbacks, and ego hits, running your own business is absolutely worth it.

You’ll walk away feeling seen, supported, and ready to keep pushing forward, even when it’s hard.

If you're in the middle of the grind, you’re not alone.

In this episode of The Route, I get real about the biggest bottleneck holding back pest control businesses under $1 million in revenue: not enough people know who you are.

If you’re stuck in constant fire-fighting mode, dealing with broken equipment, missed invoices, or customer service issues, this episode is your wake-up call. I share why focusing on visibility and brand awareness is the fastest path to growth, how to block out time to get your name out there, and why letting a few fires burn might be exactly what your business needs.

Whether you're doing $100K or $900K, this mindset shift could be the game changer.

Topics covered:

• What actually grows your business

• Why hiring a marketing agency too early is a mistake

• Simple tactics to get more eyeballs on your brand

• How to use your calendar as a growth tool

Listen now and take the first step to scaling beyond $1M.

What can the richest man in the world teach you about running a pest control company?

In this episode, I break down five powerful business lessons from Walter Isaacson’s biography of Elon Musk and show how you can apply them directly to your pest control company. From cutting out waste to raising your standards and building a mission-driven business, this episode is packed with insights to help you grow faster, scale smarter, and build a premium company that stands out in your market.

If you’re serious about leveling up, don’t miss this one.

In this episode of The Route, I break down why pricing your pest control company to “stay competitive” might be the worst move you can make and what to do instead. Learn how to position your company as a premium brand, attract better customers, increase profit margins, and deliver top-tier service that actually sets you apart in a saturated market. From price sheets to technician appearance, service upgrades to brand messaging, I cover every angle of going premium so you can stop chasing the wrong customers and start building a business you love.

Most pest control owners overcomplicate sales or under-deliver on value. In this episode, Landon breaks down his three-step system to make selling simple and effective: Build Value, Anchor, Discount. You’ll learn how to create massive value gaps that make buying a no-brainer, explain your service so it sounds worth more, ask the right questions to uncover pain points, and close more customers at higher prices—without relying on sales tricks. If you’re ready to stop competing on price and start competing on value, this episode will change how you sell forever.

If every day in your pest control business feels like putting out fires, this episode is for you. I break down how running your company without systems leads to emotional exhaustion, missed opportunities, and bottlenecked growth. From compensation plans and onboarding to chemical tracking and pricing structures, you’ll learn 6 essential systems that free up your time, protect your margins, and make your business actually scalable.

Stop solving the same problems over and over. Start building a company that runs with or without you.

Most pest control owners don’t love math, but the numbers don’t lie. In this episode of The Route, I break down the three core metrics every business owner must track: Auto-Pay Percentage, Cancel Rate, and Re-Service Rate. These aren’t just vanity stats. They tell the real story about how healthy, scalable, and profitable your company is. I share how to improve each one, how I cut my own reservice rate from 35% to under 10%, and why most owners are stressing over revenue while ignoring the metrics that actually matter. This is the episode that will help you stop guessing and start making smarter, data-driven moves that grow your business the right way.

Most pest control owners know they need to delegate, but when? And to who? In this episode of The Route, I break down the timing, strategy, and mindset behind smart hiring decisions. From solo operator to scaling a team, I share the real reason most businesses stall, the first hire that creates the most leverage, and the exact steps to avoid losing quality as you grow. Whether you're hiring your first tech or your tenth, this episode will help you avoid common traps and scale with confidence.

Ready to take your pest control business to the next level? In this kickoff episode, I break down the five essential moves to help you scale past the $250K annual revenue mark. After talking with dozens of owners every week, I reveal the patterns that separate those who stay stuck from those who break through.

In this episode, you’ll learn: - Why raising your prices is your fastest path to growth - How to create a scalable service model that doesn’t rely on you - The mindset shift from technician to business owner - What it actually means to know your numbers - How to increase customer retention and mine hidden revenue

If you’re hovering around 10-20K/month and wondering what’s keeping you from real growth, this one’s for you. Tune in and get the real tools, tactics, and truths to help you scale smart and sustainably.

Hit play. Share it with a fellow pest pro. And let’s grow.

In this episode of The Route, I break down six proven ways to get free leads in your pest control business, no ad spend required. I share exactly how I grew my company to 1,000 customers using Google reviews, current customers, reactivations, partnerships, and even simple door knocking. If you want more calls, more customers, and more predictable growth without paying for leads, this episode gives you the exact playbook to do it.