Buy the book here:
https://amzn.to/466zX2s

In this episode, we sit down with Ndiezeye Rubasha for a powerful and thought-provoking conversation on The Identity We Lost: Africa’s Journey Back to Its Roots—exploring African identity, history, culture, language, and why reconnecting with our roots is essential for future generations.

We discuss the lasting effects of colonial influence on African identity, why many Africans have become disconnected from their traditions, languages, and cultural values, and how reclaiming these foundations can restore confidence, belonging, and unity.

From preserving indigenous languages and honoring ancestral wisdom to strengthening family values and passing cultural knowledge to future generations, this episode challenges listeners to rethink what identity truly means.

This conversation goes beyond history and culture. It's about self-respect, cultural confidence, heritage, and understanding the role identity plays in shaping both individuals and societies.

Together, we examine why communities around the world fiercely protect their traditions and languages, why Africa's cultural heritage deserves the same commitment, and how returning to our roots can empower future generations while preserving the continent's rich legacy.

In this episode, you'll discover:

• Why reconnecting with Africa's roots strengthens identity

• How history shapes culture, belonging, and self-perception

• The connection between language and preserving heritage

• Why many Africans have become disconnected from their cultural foundations

• The lasting impact of colonialism on African identity

• How families can preserve traditions and pass them to future generations

• Why rediscovering African heritage can inspire unity and cultural confidence

Whether you're reflecting on your roots, exploring African culture, or seeking a deeper understanding of identity and heritage, this conversation offers powerful insights that can change the way you view Africa's past, present, and future.

🎧 Listen now to explore The Identity We Lost: Africa’s Journey Back to Its Roots and discover why reconnecting with our heritage matters more than ever.

🎙 Host

Sugira Rubasha
Founder, ETS Rubasha Media | Global Communication Strategist

LinkedIn:
https://www.linkedin.com/in/sugira-rubasha-206a24231/

🎧 Guest

Ndiezeye Rubasha
Product / Service First

Instagram:
https://www.instagram.com/rubashastyle?igsh=OGs0OHlvaTkzODZp

🔗 Work With ETS Rubasha Media

🌐 Website:
https://rubashamedia.com/

ETS Rubasha Media helps leaders, entrepreneurs, and creators build powerful personal brands and content that convert attention into trust, authority, and revenue.

Sugira Rubasha is globally recognized for transforming how individuals communicate—helping them express themselves with clarity, confidence, and impact. His frameworks have helped clients across the U.S., Australia, Africa, and the Middle East build influence and long-term credibility.

📞 Book a Discovery Call:
https://rubashamedia.com/

🎤 Book a Strategy Session:
https://calendly.com/sugirarubasha/

Cultural identity is the foundation of lasting influence.

Secure your Personal Brand & Content Strategy Audit and align into the next level of growth:

https://buy.stripe.com/7sY3cwgmX7Nnaq

Once booked, you'll receive a custom roadmap to build authority, trust, and measurable results.

Hope you enjoy!

In this episode, we sit down with Sebastian Scheplitz, Executive Leader, Strategic Advisor, former CEO & Founder with two successful exits, and a seasoned CMO / VP Growth / GM, to uncover the commercial engine that helps founders double revenue without spending more on ads.

Sebastian has spent decades helping businesses accelerate growth by fixing what most companies overlook—the commercial foundations behind sustainable revenue. Rather than relying on larger advertising budgets, he focuses on aligning strategy, positioning, sales, marketing, and leadership into one high-performing commercial system that consistently drives growth.

Having led go-to-market transformations across EMEA and APAC, Sebastian understands why many founders hit revenue ceilings despite increasing marketing spend. His approach helps organizations identify hidden growth opportunities, strengthen commercial execution, improve customer acquisition, and increase revenue by optimizing the entire business—not just the advertising budget.

As a trusted advisor to founders, executive teams, and boards, Sebastian helps businesses replace fragmented growth initiatives with scalable commercial strategies built on clear positioning, leadership alignment, customer understanding, and repeatable revenue systems.

Together, we explore why many companies overspend on ads while underinvesting in commercial strategy, and how founders can unlock significant growth through smarter execution, stronger messaging, and better leadership decisions.

In this episode, you'll discover:

• Why increasing ad spend isn't always the fastest path to revenue growth

• The commercial systems that help founders consistently double revenue

• How sales, marketing, and leadership alignment drive scalable business growth

• Common growth bottlenecks limiting commercial performance

• The role of positioning, customer experience, and execution in sustainable scaling

• How executives can build predictable revenue without relying on paid advertising

Whether you're a founder, CEO, executive, or growth leader, this conversation provides practical insights into building a commercial engine that generates sustainable growth, stronger customer relationships, and long-term business success.

🎧 Listen now to discover how the right commercial strategy can help you double revenue without spending more on ads.

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🎙 Host

Sugira Rubasha
Founder, ETS Rubasha Media | Global Communication Strategist

LinkedIn: https://www.linkedin.com/in/sugira-rubasha-206a24231/

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🎧 Guest

Sebastian Scheplitz
Executive Leader & Strategic Advisor
CMO | VP Growth | GM | Ex-CEO & Founder (2 Exits)
GTM Strategy | Commercial Growth | Brand Narrative | Leadership
EMEA & APAC
Speaker & Author

LinkedIn: https://www.linkedin.com/in/sebastianscheplitz/

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🔗 Work With ETS Rubasha Media

🌐 Website: https://rubashamedia.com/

ETS Rubasha Media helps leaders, entrepreneurs, and keynote speakers build powerful personal brands and podcasts that convert attention into trust, authority, and revenue.

Sugira Rubasha is globally recognized for transforming how leaders communicate—helping them speak with precision, confidence, and psychological authority. His frameworks have helped entrepreneurs across the U.S., Australia, Africa, and the Middle East close larger deals, attract premium clients, and build lifelong trust.

📞 Book a Discovery Call
https://rubashamedia.com/

🎤 Book a Keynote Speaker Strategy Session
https://calendly.com/sugirarubasha/

Legacy is always greater than currency.

Secure your Personal Brand & Keynote Speaker Audit and align into the next CEO cohort:

https://buy.stripe.com/7sY3cwgmX7Nnaq

Once booked, you'll receive a custom 12-month roadmap to build credibility, influence, and measurable ROI.

Hope you enjoy!

In this episode, we sit down with Rachid Maliki, Supply Chain Strategist, Brand Integrity Expert, and Business Transformation Leader, for a powerful conversation on why a simple 7-day delay can become a seven-figure problem—and what business leaders must do to prevent costly supply chain disruptions before they impact profitability, customer trust, and brand reputation.

Rachid Maliki transforms supply chain anxiety into brand confidence, helping organizations strengthen strategic sourcing, operational resilience, risk management, and leadership strategy.

Together, we explore why even a single week of delay can trigger massive financial losses, disrupt operations, damage customer relationships, and weaken a company's competitive position.

From forecasting and inventory planning to supplier performance, logistics, and operational execution, Rachid shares practical strategies to anticipate delays, reduce risk, strengthen supplier collaboration, and build resilient supply chains.

In this episode, you'll discover:

• Why a 7-day delay can become a seven-figure business problem

• How better planning and forecasting reduce costly disruptions

• The importance of supplier collaboration and operational visibility

• What it takes to build resilient, agile, and scalable supply chains

• Why speed, execution, and operational excellence protect customer trust and profitability

Whether you're an entrepreneur, executive, operator, procurement professional, startup founder, or business leader, this conversation delivers practical insights into preventing costly delays, improving performance, and building future-ready businesses.

🎧 Listen now to discover how preventing a single 7-day delay could save your business millions while protecting your brand, customers, and long-term growth.

🎙 Host

Sugira Rubasha
Founder, ETS Rubasha Media | Global Communication Strategist
LinkedIn: https://www.linkedin.com/in/sugira-rubasha-206a24231/

🎧 Guest

Rachid Maliki
I Transform Supply Chain Anxiety into Brand Confidence, Ensuring you never lose Sleep Over a Promise you cannot Keep | I help Leaders turn their Supply Chains into the backbones of Brand Integrity | Strategies & Success

LinkedIn: https://www.linkedin.com/in/rachidmaliki/

🔗 Work With ETS Rubasha Media

Website: https://rubashamedia.com/

ETS Rubasha Media helps leaders, entrepreneurs, and keynote speakers build powerful personal brands and podcasts that convert attention into trust, authority, and revenue.

📞 Book a Discovery Call:
https://rubashamedia.com/

🎤 Book a Keynote Speaker Strategy Session:
https://calendly.com/sugirarubasha/

Legacy is always greater than currency.

Secure your Personal Brand & Keynote Speaker Audit and align into the next CEO cohort:

https://buy.stripe.com/7sY3cwgmX7Nnaq

Once booked, you'll receive a custom 12-month roadmap to build credibility, influence, and measurable ROI.

Hope you enjoy!

Book your FREE Coaching Session Here:
https://api.leadconnectorhq.com/widget/bookings/invest-in-kenya-free-advisory

In this episode, we sit down with Sugira Rubasha, entrepreneur, media founder, and relocation expert, to explore how Airbnb investing in Kenya is creating life-changing opportunities for both local and international investors.

From choosing the right locations and understanding startup costs to maximizing occupancy, managing short-term rentals, and building long-term wealth, Sugira shares practical insights into how Airbnb can become a powerful source of passive income in Kenya's growing tourism and business travel market.

Whether you're considering your first Airbnb property, relocating to Kenya, or looking to diversify your investment portfolio, this conversation provides valuable strategies, common mistakes to avoid, and actionable advice to help you make informed decisions.

If you're interested in financial freedom, real estate investing, relocation opportunities, and building wealth through Airbnb, this episode is for you.

Connect with Sugira Rubasha:

📸 Instagram:
https://www.instagram.com/sugirarubasha/

💼 LinkedIn:
https://www.linkedin.com/in/sugira-rubasha/

Don't forget to:

👍 Like this episode

💬 Share your thoughts in the comments

⭐ Follow the podcast for more conversations on entrepreneurship, relocation, investing, and personal growth.

#AirbnbKenya #KenyaRealEstate #AirbnbInvestment #FinancialFreedom #PassiveIncome #RealEstateInvesting #Kenya #PropertyInvestment #Relocation #Entrepreneurship #WealthBuilding #InvestmentStrategies #AfricaBusiness #ShortTermRentals

In this episode, we sit down with Sugira Rubasha, Founder of ETS Rubasha Media.

Together, we explore one of the most important conversations of our time: Why Africans Are Facing a Huge Identity Crisis in the Modern World.

From colonial history and cultural influence to language, religion, media, education, and globalization, this conversation examines the forces that have shaped African identity across generations and how individuals can reconnect with their authentic heritage.

Sugira shares powerful insights on culture, identity, mindset, history, and how reclaiming African values, traditions, and self-awareness can empower individuals and communities to build a stronger future.

This discussion is designed for thinkers, entrepreneurs, leaders, educators, creators, and anyone interested in African history, culture, identity, leadership, and personal transformation.

From understanding the impact of colonialism and external influence to rediscovering African traditions, names, languages, and cultural pride, every insight shared is thought-provoking, practical, and rooted in real-world experience and observation.

Together, we explore how identity, culture, education, and mindset influence personal growth, leadership, and the future of Africa.

In this episode, you'll discover:

• Why many Africans are experiencing an identity crisis today

• How colonialism continues to influence African culture and thinking

• The impact of religion, education, and media on African identity

• Why reclaiming language, history, and traditions matters

• How culture shapes confidence, leadership, and future generations

• The importance of self-awareness and cultural pride

• How Africans can reconnect with their roots while thriving in a modern world

Whether you're a thinker, entrepreneur, student, educator, or someone passionate about Africa's future, this conversation delivers powerful insights into identity, culture, history, leadership, and personal transformation.

🎧 Listen now to discover why Africans are facing a huge identity crisis in the modern world—and how reconnecting with culture, history, and identity can shape a stronger future.

Mzuka Kibao TV

▶ YouTube: https://www.youtube.com/watch?v=iduGbCZ90xA

📸 Instagram: https://www.instagram.com/mzukakibao

Sugira Rubasha

Founder, ETS Rubasha Media | Global Communication Strategist

LinkedIn: https://www.linkedin.com/in/sugira-rubasha-206a24231/

ETS Rubasha Media helps leaders, entrepreneurs, and speakers build powerful personal brands and communication systems that convert attention into trust, authority, and revenue.

Sugira Rubasha is recognized for transforming how leaders communicate—helping them speak with precision, confidence, and psychological authority in today's competitive marketplace.

📞 Book a Discovery Call:
https://rubashamedia.com/

🎤 Book a Keynote Speaker Strategy Session:
https://calendly.com/sugirarubasha/

Legacy is always greater than currency.

Secure your Personal Brand & Keynote Speaker Audit and align into the next CEO cohort:
https://buy.stripe.com/7sY3cwgmX7Nnaq

Once booked, you'll receive a custom 12-month roadmap to build credibility, influence, and measurable ROI.

Hope you enjoy!

What does it truly mean to leave a legacy?In this heartfelt birthday episode of the Rubasha Family Podcast, we celebrate the life, wisdom, and impact of Ndizeye Rubasha a devoted father, author, mentor, and man of faith. Through honest conversation, father and son reflect on the values that shape strong families, the importance of leading by example, and the responsibility of passing down principles that last for generations.From overcoming life's challenges to raising children with purpose, this episode is a tribute to every father striving to make a lasting difference.Happy Birthday, Dad. Thank you for your love, sacrifice, and the legacy you're building. ❤️

In this episode, we sit down with Ulya Ahmed Khan, PE Operating Partner & Healthcare Executive | Value Creation, Revenue Acceleration & Turnarounds | Interim CEO | Board Advisor, for a powerful and forward-looking conversation on the future of business, the rise of the Silver Economy, artificial intelligence, trust, longevity, and the five major predictions shaping the world by 2030.

Together, we explore how demographic shifts, the rise of the Silver Economy, artificial intelligence, trust, longevity, and changing consumer behaviors are reshaping industries, leadership, healthcare, investment, and the future of business.

Ulya shares practical insights, proven strategies, and real-world lessons on how organizations can prepare for the next decade, embrace AI responsibly, capitalize on the Silver Economy, build trust at scale, and create sustainable long-term growth.

They work with leaders, operators, founders, investors, and organizations seeking more than surface-level business advice.

From preparing for demographic transformation, to leveraging artificial intelligence, to building trust-driven organizations that create lasting value, every insight shared is practical, intentional, and rooted in real-world experience.

Together, we explore how the Silver Economy, AI, trust, longevity, innovation, and strategic leadership directly impact business growth, healthcare, investment opportunities, organizational resilience, and long-term competitive advantage.

In this episode, you'll discover:

• Five predictions that will shape business and society by 2030

• Why the Silver Economy is becoming one of the world's biggest economic opportunities

• How artificial intelligence is transforming leadership, healthcare, and business

• Why trust will become the most valuable business currency of the future

• How longevity and demographic change will reshape industries, innovation, and global markets

Whether you're an entrepreneur, executive, investor, healthcare leader, startup founder, board advisor, or business professional looking to prepare for the future, this conversation delivers practical insight into navigating the next decade, understanding the rise of the Silver Economy, leveraging AI responsibly, building trust, embracing longevity innovation, and creating sustainable long-term business growth.

🎧 Listen now to understand how the five predictions for 2030, the Silver Economy, artificial intelligence, trust, longevity, and strategic leadership can help you build resilient organizations and thrive in the future economy.

🎙 Host

Sugira Rubasha
Founder, ETS Rubasha Media | Global Communication Strategist

LinkedIn:
https://www.linkedin.com/in/sugira-rubasha-206a24231/

🎧 Guest

Ulya Ahmed Khan
PE Operating Partner & Healthcare Executive | Value Creation, Revenue Acceleration & Turnarounds | Interim CEO | Board Advisor

LinkedIn:
https://www.linkedin.com/in/ulyakhan/

🔗 Work With ETS Rubasha Media

Website:
https://rubashamedia.com/

ETS Rubasha Media helps leaders, entrepreneurs, and keynote speakers build powerful personal brands and podcasts that convert attention into trust, authority, and revenue.

Sugira Rubasha is globally recognized for transforming how leaders communicate—helping them speak with precision, confidence, and psychological authority in today's competitive marketplace.

His frameworks have helped entrepreneurs across the U.S., Australia, Africa, and the Middle East close larger deals, attract premium clients, and build long-term trust.

📞 Book a Discovery Call:
https://rubashamedia.com/

🎤 Book a Keynote Speaker Strategy Session:
https://calendly.com/sugirarubasha/

Legacy is always greater than currency.

Secure your Personal Brand & Keynote Speaker Audit and align into the next CEO cohort:
https://buy.stripe.com/7sY3cwgmX7Nnaq

Once booked, you'll receive a custom 12-month roadmap to build credibility, influence, and measurable ROI.

Hope you enjoy!

Get to know James Keyes like never before in this fun and fast-paced Rapid Fire Round.

From leadership insights and personal habits to success principles and lessons learned, James answers a series of quick questions that reveal the mindset behind one of the world's most respected business leaders.

Learn more about Meta Skill University:
https://www.metaskilluniversity.com/

Get James Keyes' bestselling book, Education Is Freedom: The Future Is in Your Hands:
https://www.amazon.com/Education-Freedom-Future-Your-Hands/dp/B0CH6X6BVB

In this inspiring episode of Everyday Greatness, host Barnaby Howarth sits down with James Keyes for a powerful conversation on leadership, lifelong learning, and building success through resilience.

Former CEO of 7-Eleven and Blockbuster, bestselling author, and global keynote speaker, James Keyes has led two of the world's most recognized brands. From humble beginnings to the highest levels of global business leadership, his journey is a powerful reminder that where you start does not determine where you finish.

Together, they explore:

• James Keyes' journey from humble beginnings to leading global companies

• The power of education, curiosity, and lifelong learning

• Leadership lessons from transforming iconic global brands

• Building resilience through adversity and embracing change

• Why purpose, character, and continuous growth are the keys to lasting success

Learn more about Meta Skill University:
https://www.metaskilluniversity.com/

Get James Keyes' bestselling book, Education Is Freedom: The Future Is in Your Hands:
https://www.amazon.com/Education-Freedom-Future-Your-Hands/dp/B0CH6X6BVB

Host – Barnaby Howarth

Former AFL Player, Sydney Swans | Founder, Everyday Greatness

Guest – James Keyes

Former CEO of 7-Eleven & Blockbuster | Bestselling Author | Global Keynote Speaker

"Where you start doesn't determine where you finish. Education, curiosity, and continuous learning can change the course of your life." — James Keyes

About Everyday Greatness

Created by Barnaby Howarth, Everyday Greatness is an Australian podcast celebrating courage, resilience, and purpose through real conversations with athletes, leaders, and changemakers.

How Africa Can Use China As The Blueprint.. What Is The Name Of The Chinese President?