Today, we have an exciting conversation lined up with Simon Gould, the dynamic leader of a digital marketing agency based in Sydney.
Our host, Sugira Rubasha, dives deep into the art and science of marketing with Simon, exploring how being a podcast guest can amplify your personal brand and visibility. Simon sheds light on leveraging LinkedIn ads to target specific audience segments and the crucial role of personalization and authenticity in outreach.
We'll dive into the transformative power of video content, particularly on platforms like YouTube and LinkedIn, and how consistent, engaging videos can build brand credibility and trust.
Simon also shares valuable insights on his agency's journey, from a focus on organic growth to a strategic shift towards paid media.
He discusses the importance of data-driven marketing, understanding client psychographics, and nurturing long-term client relationships for high ROI.
Whether you're interested in starting your own marketing agency or looking to enhance your business's marketing efforts, this episode is packed with practical tips and strategies.
Tune in to learn from Simon's expertise, and get inspired to elevate your marketing game!
And don't forget—if you're an entrepreneur eager to share your story, join the waiting list to feature on the Rubasha Family Podcast!
00:00 Marketing: part art, part science, brand consistency.
06:34 Reduce spending, double inquiries, assess ROI carefully.
08:33 Explore new service lines for greater value.
12:41 Organic content vital for building trust and success.
16:16 Long-term online marketing requires patience and investment.
19:47 Facebook Live car test drive: too much hassle.
23:45 LinkedIn is a powerful platform for business.
27:40 Simplify your strategy to make yourself stand out.
29:17 Engage and give to get LinkedIn reach.
33:22 Carousels drive engagement by offering valuable content.
37:18 Advice on LinkedIn sales navigator for targeting.
40:11 Understanding customer's feelings and motivations, demographics.
43:39 Long-standing client relationships, efficiency gains with AI.
46:13 Pitching, promoting, content creation, sales strategy, transitioning.
50:06 Authenticity in marketing and YouTube potential.
51:55 Being a podcast guest builds your brand.
Follow Simon on Linkedin: https://www.linkedin.com/in/speaktosimon/
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Key Person Of Influence FREE Quiz:
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🔗 Connect with us:
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Website: https://rubashamedia.com/
🙌 Join the Conversation:
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Sugira Rubasha is a dynamic professional who specializes in partnering with high-level CEOs to enhance their personal brands, freeing them to focus on their passions.
As a business owner, Sugira's expertise is clearly showcased on his LinkedIn profile, making it a powerful tool for those seeking trustworthy and impactful business relationships. Through his strategic approach, Sugira ensures that his clients can maximize their potential while he takes care of building their personal brand presence.
