What is data-driven marketing, and how is it changing the way we identify, reach and engage audiences? The implications for marketing are enormous. Join us for Part 1 of our interview with Ray Owens, CEO of DXM, a marketing organization whose platform offers a suite of tools to enhance and optimize segmentation, market potential analysis, engagement, acquisition, retention, and ROI measurement. Ray has covered the consumer insights spectrum for practically every industry sector, particularly retail, healthcare, restaurant and hospitality, real estate, and financial services. Today, he shares those insights with us and tells us how marketers should be leveraging data to better target and cultivate audiences.