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The Rum And Co Podcast episodes
- Evolving Storytelling Techniques in PR with Katherine O'Hara
In this insightful episode, host Rum Ekhtiar reunites with Katherine O'Hara to delve into the evolution of storytelling within the PR and marketing industries. They reflect on how presentation strategies have shifted over the years—from relying heavily on slide decks to embracing authentic, narrative-driven communication.
They discuss learning the problem-solution framework and how this timeless approach remains essential for crafting compelling stories in pitches, press releases, and campaigns. Rum talks about mapping out your story to discover effective techniques for outlining your narrative before translating it into impactful presentations. They touch on understanding the importance of how you present information, not just what you present, to engage your audience fully.
Katherine talks about the benefits of competitive analysis and why knowing your competitors' strategies is crucial and how to differentiate your approach. Rum shares valuable career advice for PR and Marketing professionals and Katherine shares advice for those just starting out, emphasizing proactivity and versatility.Website: www.rumandco.co
Show Page: podcasters.spotify.com/pod/show/rumcopodcast
YouTube: https://www.youtube.com/@RumAndCoPodcast
Linkedin: linkedin.com/company/rumandco
Instagram: instagram.com/rumandco.co
21 min - Mastering Storytelling and Integrated Campaigns with Katherine O'Hara
In this episode Rum Ekthiar sits down with Katherine O'Hara, a seasoned communications professional at LinkedIn, to delve into the art of storytelling in PR and marketing. They discuss how to craft compelling narratives that resonate with diverse audiences. Katherine shares her experiences working on LinkedIn's global brand campaigns, offering insights into coordinating large-scale, integrated initiatives across multiple teams and platforms.
They touch on the importance of identifying and solving the core problem in campaign development. Katherine shares some strategies for building brand awareness through creative partnerships and proactive editorial planning and navigating the complexities of large organizations to keep campaigns cohesive and on message. Rum and Katherine also discuss the behind-the-scenes work necessary to influence decision-makers and drive successful outcomes.
Website: rumandco.co
Show Page: podcasters.spotify.com/pod/show/rumcopodcast
YouTube: https://www.youtube.com/@RumAndCoPodcast
LinkedIn: linkedin.com/company/rumandcoInstagram: instagram.com/rumandco.co
15 min - Introducing The Rum And Co Podcast
Coming Soon - The Rum & Co Podcast: a strategic and creative octane boost to help brands and agencies get unstuck, is a new video podcast show from industry veteran Rum Ekhtiar that is dedicated to exploring the ins and outs of pitching, the creative process, and agency life in general - with a focus on providing actionable insights and inspiration to viewers. Top tier guests from across the business world level with Rum on the topics of the day, and tie them into the timeless lessons they've gleaned from their years of experience in the industry.
Website: rumandco.co
Show Page: podcasters.spotify.com/pod/show/rumcopodcast
YouTube: https://www.youtube.com/@RumAndCoPodcast
LinkedIn: linkedin.com/company/rumandcoInstagram: instagram.com/rumandco.co
2 min
About The Rum And Co Podcast
From the publisher's feed
The Rum & Co Podcast: a strategic and creative octane boost to help brands and agencies get unstuck, is a new video podcast show from industry veteran Rum Ekhtiar that is dedicated to exploring…
the ins and outs of pitching, the creative process, and agency life in general - with a focus on providing actionable insights and inspiration to listeners. Top tier guests from across the business world level with Rum on the topics of the day, and tie them into the timeless lessons they've gleaned from their years of experience in the industry.