I kept seeing this guy everywhere online. Then I opened my Instagram DMs and found a message from 2021: “I’m the first ex-CIA officer to launch an information product… everything I’ve learned came from you.” A year later he went viral using the exact earned-media playbook from Traffic Secrets, stacked podcast appearances, and sent all that attention to one link that fed his funnel. 

In this episode I sit down with Andrew Bustamante to unpack how he went from CIA to info business, why his name started triggering the algorithm, and how a single quiz became the engine that turned curiosity into qualified buyers.

Key Highlights:

◼️The earned-media ladder that took him from small shows to the biggest podcasts and sent every viewer to one conversion link

◼️How a CIA-inspired spy quiz filters for personality, pinpoints a weakness, and turns attention into buyers

◼️The zero-ad viral strategy he ran on repeat and when to layer paid traffic on top of it

◼️CIA tradecraft mapped to marketing: adopt vocabulary, build commonality first, then shift beliefs, plus the nine-month conversion model

◼️Inside his value ladder: tripwire, smart order bumps, a daily intelligence brief, community, and high-ticket experiences that move readers into video buyers

Most people chase views, but people like Andrew simply demand views by being so interesting and informative! He proves you can turn story, psychology, and smart funnels into a system that compounds without brute-force ad spend. If you run content, a podcast circuit, or a personal brand, study this one. Build a single path for attention. Use a diagnostic that creates desire to fix a revealed weakness. Move customers up with offers that prepare them for the next medium and the next level. That is how you turn interviews into income and strangers into true fans.

This episode of The Russell Brunson Show will self-destruct in 3…2…1…

◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠

◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast

Want to learn more from Andrew?

Find your Spy Superpower: https://yt.everydayspy.com/47oTFXR

Read Andrew’s CIA book ‘Shadow Cell’: https://geni.us/ShadowCellBook 

Follow Andy on YouTube: https://youtube.com/@Andrew-Bustamante

Explore Spy School: https://everydayspy.com/ 

Support Andy's sponsor Axolt Brain: https://axoltbrain.com/andy

Listen to the podcast: https://youtube.com/@EverydaySpyPodcast

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I got an email from someone saying, “Hey, you should interview this guy… He used to be the CEO of Marvel.” And I thought... wait, like Marvel-Marvel? As in Iron Man and Spider-Man?? 

Yeah… That guy.

His name’s Peter Cuneo, and what he shared about leadership, storytelling, and turnarounds is pure gold. We talked about how he rebuilt Marvel from the ground up, and got to learn multiple lessons that will be in his upcoming book!  He’s one of the most fascinating leaders I’ve ever talked to. What he did at Marvel wasn’t just a financial turnaround, it was a transformation in leadership, storytelling, and how to connect people emotionally to a brand.

Key Highlights:

◼️How Marvel used character development to rebuild emotional connection with fans

◼️Why great leaders embrace flaws and authenticity to build trust

◼️How consistent communication (like Peter’s pizza lunches) transforms culture

◼️Why strong leaders take ownership, admit mistakes, and lead through change

◼️The leadership framework behind his upcoming book Super Hero Leadership

This conversation completely reframed how I think about leadership. Peter reminded me that people don’t follow products or plans… They follow characters. The same way fans connect to Iron Man or Captain America, your customers and employees connect to you when you let them see who you really are…. And communicate effectively with your team!

◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠ https://sellingonline.com/podcast⁠⁠

◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast

Learn more about your ad choices. Visit megaphone.fm/adchoices

Selling isn’t something you have to do… It’s something you get to do! When I first picked up The Romance of Selling, it completely reignited my passion for what we do as entrepreneurs. This book reminded me that selling isn’t about pressure, manipulation, or tactics. It’s about excitement, belief, and love for the thing you’re sharing with the world.

In this episode of The Russell Brunson Show, I share what I learned from the book and how it connects to my own journey. From knocking doors as a missionary to failing in my first infomercial, I talk about the moment I realized that selling is really about energy and certainty. When you’re genuinely excited about what you have, that enthusiasm transfers to other people. And that’s when sales become effortless.

Key Highlights:

◼️Why enthusiasm will always outperform the perfect script

◼️The difference between entrepreneurs, technicians, and true salespeople

◼️How a failed infomercial taught me the real meaning of belief in your offer

◼️The power of energy and certainty to move people to action

◼️Why selling is the greatest expression of service and leadership

Here’s the truth: selling isn’t just how you make money, it’s how you change lives. When you sell, you’re inviting someone into a new story. You’re giving them hope, possibility, and transformation. That’s why I love this game so much. It’s not about closing deals. It’s about opening doors.

◼️If you want to go deeper and see my personal notes on The Romance of Selling, you can grab them here: https://russellbrunson.com/notes

◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠ https://sellingonline.com/podcast⁠⁠

◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast

Learn more about your ad choices. Visit megaphone.fm/adchoices

AI is changing everything. Jobs are disappearing. Industries are majorly changing overnight. And yea… while most people are panicking… The next generation of entrepreneurs will be the ones who create and sell opportunities.

In this episode of The Russell Brunson Show, I share what I’ve learned after six days of Inner Circle meetings with some of the smartest business owners in the world. You’ll hear how AI is transforming business models, where the biggest opportunities are emerging, and why the real gold rush of the next few years will come from helping others make money… Not just making it yourself.

Key Highlights:

◼️Why AI will make most traditional jobs obsolete sooner than you think

◼️How entrepreneurs can make more money with smaller teams using AI

◼️The danger of a “jobless economy” and what it means for customers

◼️Why the biggest winners will be those who sell opportunity

◼️How to turn your existing product, service, or framework into a scalable opportunity

This conversation is a wake-up call for every entrepreneur who’s paying attention. The old ways of doing business are vanishing fast, but new paths are opening for those willing to build them. If you can help someone else earn income, find meaning, or unlock a skill that changes their life, you’ll never run out of customers. The future isn’t about competing with machines…It’s about teaching humans how to win in a world shaped by them!

◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast

Learn more about your ad choices. Visit megaphone.fm/adchoices

What if you stopped chasing views and started building real influence? In this episode of The Russell Brunson Show, Adam Ivy shares how he went from years of chasing attention to building a thriving business through purpose-driven content. After losing hearing in one ear and learning to listen in a new way, Adam discovered the secret that most creators miss: success on YouTube isn’t about going viral… It’s about providing value that builds trust, converts, and compounds over time.

We dive into the systems, mindsets, and frameworks he used to turn a single 25-minute YouTube video into over $1 million in revenue, and how you can use the same approach to grow your brand, authority, and audience with intention.

Key Highlights:

◼️How shifting from attention to intention completely changes your YouTube growth trajectory.

◼️The 5 C framework that builds clarity, content, clients, conversions, and confidence.

◼️Why valuable content beats viral content every time, and how to create it.

◼️The SOUND strategy for structuring videos that hold attention and drive action.

◼️How to turn one video into an entire binge-worthy content ecosystem that fuels your business.

Adam’s story is a reminder that success online isn’t about luck or timing, it’s about consistency, purpose, and knowing exactly who you serve. Whether you’re just starting or trying to scale your YouTube audience, this episode will show you how to create content that actually builds a business, not just a following. Listen in and learn how to make your message binge-worthy, and build something that lasts!

◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event → https://sellingonline.com/podcast

◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast

Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Russell Brunson Show, I dive into a rare first-edition copy of The Power of Awareness by Neville Goddard, and after reading it, I realized it’s one of the most important books I’ve ever owned! This isn’t just about mindset or positive thinking. It’s about how REAL awareness itself can shape your results, your relationships, and even your sleep.

In this episode, I break down what Neville taught about imagination and creation. The thoughts you hold and the states you live in become the world around you. I share the exact nightly exercise I’ve been using from this book to fall asleep faster, solve problems that used to keep me awake, and align my actions with the outcomes I actually want.

Key Highlights:

◼️ The single practice from Neville’s book that changed the way I approach business and life.

◼️ How awareness and visualization work together to create real, measurable results.

◼️ Why athletes use visualization for success, and how entrepreneurs can apply the same principle in business.

◼️ How Neville combined self-help with spirituality to make transformation both practical and powerful.

When you truly understand awareness, success stops feeling like a grind and starts becoming a reflection of who you already are. Every major breakthrough begins with the ability to see yourself as the person who has already achieved it. This book taught me that what you imagine before you sleep is what you eventually wake up to. If you want to transform your business, your habits, or your peace of mind, this episode will show you where that transformation really begins.

If you want my notes from The Power of Awareness, get them here:

◼️ If you’ve got a product, offer, service… or idea…

I’ll show you how to sell it (the RIGHT way) 

Register for my next event → https://sellingonline.com/podcast

◼️Still don’t have a funnel?

ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 

Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Russell Brunson Show I talk about what happens after you’ve achieved everything you set out to do and still feel like something’s missing. For years, I thought success meant the next funnel, the next product, the next million-dollar launch. But eventually, I realized that making money wasn’t what made me happy. What I wanted was to build something that would last… something that would outlive me.

That’s what sent me down the rabbit hole of legacy… and what led me to rediscover the power of the written word. Books don’t fade when the algorithms shift. They keep selling, keep teaching, keep changing people’s lives long after we’re gone. That’s why I started building a 20,000-square-foot library behind ClickFunnels HQ. It’s why I flew home with thirty crates of Napoleon Hill’s personal manuscripts. And it’s why I’ve spent the last few years turning presentations, newsletters, and even funnels into timeless assets that can live forever.

Key Highlights:

◼️ The story behind my private library project and what it represents for entrepreneurs who are truly “driven.”

◼️ The wild story of buying Napoleon Hill’s personal archive and what it taught me about stewardship, history, and preserving ideas.

◼️ How rebuilding Dan Kennedy’s M.I.F.G.E. revealed a repeatable way to build continuity funnels that pay for themselves from day one.

◼️ Why Ben Settle’s high-ticket print strategy inspired me to create physical books and assets designed to be passed down, not forgotten.

◼️ How every entrepreneur can turn their knowledge, presentations, and ideas into a printed, high-value offer that stands the test of time.

At some point, every entrepreneur faces the same question: what will remain when the launches end and the spotlight fades? This episode is about learning to build for forever. The written word, the frameworks, the teachings… those are the real legacy. If you want to build something that lasts generations, it starts with putting your message into a form that never dies. Because one day, someone else might be reading your words the same way I now read Napoleon Hill’s… and that’s the real game we’re playing!!!

◼️ If you’ve got a product, offer, service… or idea…

I’ll show you how to sell it (the RIGHT way) 

Register for my next event → https://sellingonline.com/podcast

◼️Still don’t have a funnel?
ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Learn more about your ad choices. Visit megaphone.fm/adchoices

What separates people who talk about success from those who actually achieve it? In this episode of The Russell Brunson Show, I break down one of my favorite short books of all time… A Message to Garcia by Elbert Hubbard. It’s a story that completely reframed how I think about work, entrepreneurship, and responsibility.

This isn’t a book about tactics, it’s about character. It’s about becoming the kind of person who doesn’t need hand-holding, doesn’t need to be pushed, and doesn’t make excuses. The kind of person who simply takes the message, figures it out, and delivers.

Key Highlights:

◼️The timeless principle from A Message to Garcia that every entrepreneur and team member needs to master.

◼️Why success has less to do with talent or opportunity, and everything to do with how you respond when no one’s telling you what to do.

◼️How this mindset applies directly to marketing, funnels, and leadership inside your business.

◼️The personal challenge I give every entrepreneur who’s tired of waiting for direction and ready to start executing.

It’s so short, it will only take you a few minutes to read it… So, why not!? This message has shaped how I build teams, launch offers, and show up every day… And I think it’ll do the same for you. Want to read it or give it to your team?

Grab your own copy of A Message to Garcia HERE → ⁠⁠⁠⁠⁠⁠⁠⁠http://russellbrunson.com/notes⁠⁠⁠⁠⁠⁠⁠

◼️ If you’ve got a product, offer, service… or idea…

I’ll show you how to sell it (the RIGHT way) 

Register for my next event →⁠ https://sellingonline.com/podcast⁠

◼️Still don’t have a funnel?ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Russell Brunson Show, I sit down with Ryan Lee (My buddy from elementary school that I’d lost touch with for over 20 years!), who built a wildly successful coaching business around landscape lighting (Yes… Landscape lighting!!) by following the Expert Secrets framework exactly as it’s taught. From posting his first awkward Facebook Live while locked in a hotel room, to closing high-ticket clients and building recurring programs, Ryan’s story is a real-world INSANE example of what happens when you take imperfect action and trust the process!!

He went from running a service business and undercharging for his work to finding confidence, raising his prices, and turning his niche expertise into a movement. We break down the mindset shifts, the marketing strategy, and the business model behind it all…And how these same principles can work in any industry.

Key Highlights:

◼️ The moment he stopped waiting to be confident and started publishing anyway.

◼️ How going live on Facebook every day built a loyal audience and filled his first beta high-ticket program that ultimately catapulted his business to success.

◼️ Why charging more created better results for his clients and freedom for him!

◼️ The exact framework he followed to turn one ‘niche’ skill into a scalable, purpose-driven business that truly is his calling!

If you’ve ever wondered whether your idea is “too small” or your audience “too niche,” Ryan’s story will show you what’s possible when you take consistent action and follow the right playbook!

See what Ryan’s built and how he teaches his craft at lightingforprofits.com

◼️ If you’ve got a product, offer, service… or idea…

I’ll show you how to sell it (the RIGHT way) 

Register for my next event →⁠⁠ https://sellingonline.com/podcast⁠⁠

◼️Still don’t have a funnel?ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Russell Brunson Show, It’s another OFA Q&A session where I break down some of the most important marketing principles that drive real revenue growth… 

Starting with one of our core values: Funnel Hack First. Before you build, you model what’s already working. I’ll show you how this mindset applies to everything from creating your webinar funnel to structuring your fulfillment model so it scales.

You’ll also hear why I recommend using live webinars as the front-end engine (instead of book funnels), how small conversion lifts create massive results, and how to adjust your pricing to make group offers irresistible. Whether you’re selling online or scaling your coaching business, these lessons will change the way you think about funnels, pricing, and fulfillment.

Key Highlights:

◼️ Why we “funnel hack first” before launching any new campaign

◼️ How and why running a live webinar first outperforms most evergreen and book funnels

◼️ My sneaky secret for turning a free ebook into a strategic bonus that boosts show-up rates (Instead of just being a plain, boring lead magnet…)

◼️ The simple pricing move that makes group programs sell themselves

◼️ Why tiny conversion wins compound into huge sales growth

◼️ Why the facilitator model is hands down better than the ‘coaching’ model

If you’re serious about marketing, online sales, or building funnels that convert… This episode gives you some very applicable tweaks and shifts you can make starting now in your business! And if you want to funnel hack and follow the bread crumbs I dropped in this episode… Here are the links to the funnels I mentioned: 

Agora-inspired test funnel → offerlablaunch.com

Using ebook to keep visitors on the webinar → salesfunnels.com

◼️ If you’ve got a product, offer, service… or idea…

I’ll show you how to sell it (the RIGHT way) 

Register for my next event →⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠

◼️ Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Learn more about your ad choices. Visit megaphone.fm/adchoices