The Ryan Sullivan Show

🎬 Ready to record your first video? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script

Followers don’t pay you. Clients do.

I’m breaking down why follower count is one of the worst metrics to track if you actually want to make money from your content. Instead of chasing attention, I’m showing you the sales and marketing numbers that actually matter, how to use your best past clients to shape your positioning, and why specificity is what turns content into leads.

If you’re a service business owner creating content online, this is the shift that makes everything simpler: stop trying to attract everyone and start creating for the people most likely to buy.

📌 Jump In Here:

0:00 - Why followers are the wrong metric

1:05 - Why big audiences don’t always mean big money

1:47 - The system you need instead

2:05 - Why specificity sells

3:25 - Clear positioning creates clear next steps

4:03 - Marketing metrics to track

5:04 - Sales metrics every service business needs

6:09 - How to identify your best-fit clients

7:19 - Turning client situations into content

8:13 - How Script Science helps you create client-attracting content

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👉 RIA Marketing Plan: https://youtu.be/SpPmemMPhmo?si=2xoFUpCtRvdzp27j

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🎬 Ready to record your first video? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script

If you’ve ever thought about starting your own podcast, this episode is for you. I sat down with Mustafa, founder of MyFinJourney, to break down what it actually looks like to build a podcast as a busy business owner.

Mustafa has helped investors earn more than $20 million in passive real estate distributions, but this conversation is not about real estate. It’s about the podcast he built, why he started it, what he wanted it to do, and whether it has been worth the time, money, and effort.

We talk about podcast saturation, imposter syndrome, choosing a format that actually fits your personality, building a team, staying consistent, and why the goal of a podcast does not always need to be direct monetization. We also get into how podcasting can create trust, credibility, better conversations, speaking opportunities, and long-term business value, even when the ROI is not obvious in the first year.

If you’re a founder, advisor, investor, or business owner who has been waiting for the “right time” to start a podcast, this episode gives you a grounded look at what it really takes and why starting messy may be better than waiting forever.

📌 Jump In Here:

0:00 - Should you start a podcast?

1:30 - Why Mustafa started My Fin Journey

4:23 - Starting in a saturated market

11:01 - Choosing the right podcast format

17:12 - Who should not start a podcast yet

20:47 - Audience size vs. audience value

26:34 - Managing the podcast production

32:09 - Building trust and credibility

43:04 - Why Mustafa hired Podcast Principles

53:06 - Was it worth it?

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👉 RIA Marketing Plan: https://youtu.be/SpPmemMPhmo?si=2xoFUpCtRvdzp27j

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🎬 Ready to record your first video? Steal my free script and title ideas below.

https://mailchi.mp/podcastprinciples.com/script

Financial advisors love to ask if podcasting is too saturated. But financial advising is saturated. Social media is saturated.

That can’t be the reason you don’t start. In this episode, I talk about how advisors can use podcasting, LinkedIn, and AI to build trust, start more conversations, and create a marketing system they actually own.

Because podcasting is not magic. AI is not magic. Posting is not magic. But conversations still convert.

📌 Jump In Here:

0:00 - Why saturation is the wrong question

1:41 - Should advisors start a podcast?

3:17 - The 3 podcast formats to test

5:04 - Why AI cannot replace real conversations

6:52 - How Ryan uses AI for podcast prep

11:19 - Can podcasting generate leads?

18:10 - Building marketing you actually own

25:47 - What advisors need to start creating content

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👉 RIA Marketing Plan: https://youtu.be/SpPmemMPhmo?si=2xoFUpCtRvdzp27j

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🎬 Ready to record your first video? Steal my free script and title ideas below.

https://mailchi.mp/podcastprinciples.com/script

YouTube Shorts are not about becoming a YouTuber. They’re about making the advice I’m already giving easier to find. In this episode, I’m talking with Jack about why short-form video can work so well for business owners, especially if you’re already answering client questions, recording podcasts, taking Zoom calls, or showing up on other people’s shows. We break down how Shorts can keep getting views long after you post them, why LinkedIn is still only one small corner of the internet, and how to start creating clips without scripting every word or turning your content into a corporate ad. We also get into the practical side of this: batching content, repurposing what you’re already doing, dealing with compliance, and why logos and hard CTAs usually hurt more than they help. The big takeaway is simple: if you’re already making short-form content, there’s almost no reason not to put it on YouTube too.

📌 Jump In Here:

0:00 - Why YouTube Shorts matter

1:12 - Shorts that keep getting views

2:43 - Content as a compounding asset

3:32 - How to start making Shorts

4:03 - Batching once a month

5:36 - Repurposing podcasts and guest spots

7:08 - Recording the advice you already give

8:33 - Using questions to create clips

11:46 - The compliance question

13:35 - Turning transcripts into scripts

16:59 - Speaking compliance’s language

18:01 - Should you use logos?

21:12 - CTAs in short-form content

24:08 - How Shorts fit into the bigger funnel

25:56 - YouTube as a reach amplifier

27:22 - Content creation as a skill

28:57 - Script Science and getting started

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👉 RIA Marketing Plan: https://youtu.be/SpPmemMPhmo?si=2xoFUpCtRvdzp27j

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🎬 Ready to record your first video? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script

Diary of a CEO might look like a business podcast on the surface, but I think it’s really something very different.

In this episode, I break down the biggest contradictions behind Steven Bartlett’s brand, from the gap between the show’s title and its actual content to the way vulnerability, authority, and influence get packaged for mass appeal.

I also get into the difference between content that feels profound and content that’s actually useful, and why some of the biggest podcasts in the world may be built more to keep your attention than to help you take action.

📌 Jump In Here:

0:00 - Steven Bartlett critique begins

0:33 - Irony #1: It’s not really about being a CEO

3:04 - Irony #2: It feels deep, but lacks takeaways

6:01 - Irony #3: Honesty, vulnerability, and ad controversies

8:26 - Is the podcast actually helping you?

9:35 - More podcast guru breakdowns coming next

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👉 RIA Marketing Plan: https://youtu.be/SpPmemMPhmo?si=2xoFUpCtRvdzp27j

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🎬 Ready to record your first video? Steal my free script and title ideas below.

https://mailchi.mp/podcastprinciples.com/script

I think one of the biggest podcast myths out there is that you need huge download numbers before you can make any money.

In this episode, I break down what actually matters, why sponsors are not always the best path, and how niche podcasts can generate real revenue with a much smaller audience. I also get into why downloads alone do not tell the full story and why building an owned audience matters so much if you want your podcast to become a real business asset.

📌 Jump In Here:

0:00 - How many downloads do you really need?

0:44 - The truth about sponsorship numbers

2:25 - Why niche podcasts can make more money

4:03 - Why downloads alone are misleading

6:09 - The real ways podcasts generate revenue

7:17 - Script Science and wrap-up

__________________________________________________

👉 RIA Marketing Plan: https://youtu.be/SpPmemMPhmo?si=2xoFUpCtRvdzp27j

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🎬 Ready to record your first video? Steal my free script and title ideas below.

https://mailchi.mp/podcastprinciples.com/script

After 200+ weekly episodes in a row, I’ve learned that podcasting is less about going viral and more about consistency, clarity, and creating something that actually supports your business.

In this episode, I break down what worked, what didn’t, and what I’d do differently if I were starting over today. I also talk through the difference between a business podcast and an influencer podcast, why traction takes time, and how strategy and strong calls to action can make the whole thing work a lot better.

📌 Jump In Here:

0:00 - 3 years of weekly podcasting

0:36 - Why podcasting doesn’t make you money

2:52 - Why podcasting won’t make you famous

4:22 - What actually happens in the first year

6:15 - What I’d do differently

__________________________________________________

👉 RIA Marketing Plan: https://youtu.be/SpPmemMPhmo?si=2xoFUpCtRvdzp27j

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🎬 Ready to record your first video? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script

Most people do not have a LinkedIn content problem. They have a conversion problem. In this episode, I walk through the 3 mistakes that stop LinkedIn from producing actual leads: a profile that doesn’t speak to the right prospect, content that doesn’t reinforce the offer, and a lack of direct outreach.

If you sell professional services and want LinkedIn to turn into conversations, calls, and clients, this will help you fix the parts that matter most.

📌 Jump In Here:

0:00 - Why LinkedIn isn’t bringing in leads

0:22 - My background on LinkedIn

1:08 - Mistake #1: Your profile

2:25 - Pain vs. growth

3:40 - Mistake #2: Your content

4:27 - Why comments matter more than posts

6:34 - Mistake #3: You’re not sending DMs

8:18 - The real marketing metric

9:23 - Why followers don’t matter

10:45 - The 3-part LinkedIn framework

11:29 - What to post if you’re stuck

12:34 - Final takeaway

__________________________________________________

👉 RIA Marketing Plan: https://youtu.be/SpPmemMPhmo?si=2xoFUpCtRvdzp27j

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🎬 Ready to record your first video? Steal my free script and title ideas below.

https://mailchi.mp/podcastprinciples.com/script

I landed a client in one of the weirdest ways I ever have, and it all started with a story about my grandfather. In this episode, I break down how sharing the why behind my work connected with the right person on LinkedIn and turned into a real client fast. This is a reminder that people don’t just respond to what you do. They respond to what it means.

📌 Jump In Here:

0:00 - The weirdest client story

0:32 - Niching down

1:27 - Why I work with financial advisors

2:49 - The post that changed everything

3:17 - From comment to client

4:02 - Why your story matters

5:23 - The deeper why for advisors

6:28 - Tell your story

__________________________________________________

👉 RIA Marketing Plan: https://youtu.be/SpPmemMPhmo?si=2xoFUpCtRvdzp27j

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🎬 Ready to record your first video? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script

Most people think they overpay for podcast editing with money. I think they overpay with time.

I break down the real cost of editing your own podcast and walk through the five main ways creators get their shows produced, from DIY to VAs to full-service agencies. My point is simple: stop wasting hours on work that pulls you away from the thing that actually grows your business. If you’ve been stuck trying to find the “perfect” solution, this is your reminder that the best next step is just to take action and get your time back.

📌 Jump In Here:

0:00 - Why it shocked me that a financial advisor was editing his own podcast

1:18 - The real way people overpay for podcasting

2:04 - The 5 ways to get a podcast edited

5:27 - Why there is no one “right” answer

8:18 - The only thing that actually moves you forward

__________________________________________________

👉 RIA Marketing Plan: https://youtu.be/SpPmemMPhmo?si=2xoFUpCtRvdzp27j

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop