The Ryan Sullivan Show

🎬 Ready to start your podcast? Steal my free script and title ideas below.

Learn how to turn every podcast guest spot into a content engine.

We cover why guesting wins for promotion and networking, the simple local-recording trick that multiplies your clips, and an easy way to repurpose everything across video, audio, and text.

📌 Jump In Here:

0:00 - Intro

0:57 - Episode beginning

2:06 - Being a guest for content (and networking)

10:37 - Account-based podcasting

13:29 - Reviewing how you can SAVE on podcasting

16:21 - “How do I get started?”

18:10 - Wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

Many people will tell you that you can use AI for just about anything – and others will tell you to avoid it at all costs.

The truth? Somewhere in the middle.

This week, I dive into this difficult question to examine what you should and shouldn’t do when it comes to using software vs. getting help, and the exact line between saving money and having a low quality product.

📌 Jump In Here:

0:00 - Intro

0:34 - “Is it OK if I use AI?”

2:46 - Circumstances where you SHOULDN’T use AI

6:43 - The bottom line

10:59 - Episode warp-up

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

Many people will tell you that you can use AI for just about anything – and others will tell you to avoid it at all costs.

The truth? Somewhere in the middle.

This week, I dive into this difficult question to examine what you should and shouldn’t do when it comes to using software vs. getting help, and the exact line between saving money and having a low quality product.

📌 Jump In Here:

0:00 - Intro

0:34 - “Is it OK if I use AI?”

2:46 - Circumstances where you SHOULDN’T use AI

6:43 - The bottom line

10:59 - Episode warp-up

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🎬 Ready to start your podcast? Steal my free script and title ideas below.

https://mailchi.mp/podcastprinciples.com/script

Stop saying “repurpose”, here’s how to actually do it

Tired of vague advice?

We turn one recording into a system: short clips, 5–15 min segments, and ready-to-post text (newsletters, LinkedIn) that lower your cost per asset without lowering quality.

We cover how to repurpose what you already have, how to design future episodes for easy reuse, why curation beats “everything must be new,” and the “menu” approach that serves different attention spans.

Plus, a teaser on the biweekly podcast setup that saves cash and drives more revenue.

📌 Jump In Here:

0:00 - Introduction

0:41 - Episode beginning

1:48 - Saving money (w/o sacrificing quality)

3:07 - Repurposing (and how you do it)

5:09 - Segments and text posting

6:59 - Shorter works better anyways, curation

9:56 - “Content is a menu”

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🎬 Ready to start your podcast? Steal my free script and title ideas below.

https://mailchi.mp/podcastprinciples.com/script

It's question #1 for most newcomers to podcasting:

"Can I make money off my podcast?"

This week, I'm going to show you a few ways people can earn from their podcast, how they work, the benefits, drawbacks, and most importantly: their potential to get you $

And there will be one way I include that you may have no thought of..

Want a head start? Grab our plug-and-play podcast script plus 20+ title ideas that already passed 1,000 downloads/views. Link at the top!

📌 Jump In Here:

0:00 - Introduction

0:45 - "you can't help me"

4:23 - You don't always need to launch a podcast

6:18 - Breaking some "made-up" rules

11:36 - Getting the benefit w/o full commitment

15:45 - What we see in people that already have a podcast

19:03 - 2 questions you need to ask yourself

22:16 - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🎬 Ready to start your podcast? Steal my free script and title ideas below.

https://mailchi.mp/podcastprinciples.com/script

Is podcasting still worth it in 2025?

..or is there a smarter way to get the same upside?

In this episode we get brutally honest about when you shouldn’t start a show, why compliance-heavy industries (hello, financial advisors) may want a different path, and how to use “ghost” content interviews and short-form video to capture the benefits without a full launch.

If you already have a podcast, we dig into tightening your focus, testing with Shorts, and building real buyer journeys (not just vanity metrics).

📌 Jump In Here:

0:00 - Introduction

0:45 - "you can't help me"

4:23 - You don't always need to launch a podcast

6:18 - Breaking some "made-up" rules

11:36 - Getting the benefit w/o full commitment

15:45 - What we see in people that already have a podcast

19:03 - 2 questions you need to ask yourself

22:16 - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🎬 Ready to start your podcast? Steal my free script and title ideas below.

https://mailchi.mp/podcastprinciples.com/script

Do you need 10–20 minute videos—or will a 60-second YouTube Short do the job? In this episode, we cut through the noise. You’ll learn when short form is perfect for reach and discoverability (including how Shorts can rank on Google) and when long form/podcasts are the engine that turns views into subscribers, emails, and calls.

📌 Jump In Here:

(0:00) - Introduction

(0:45) - Pros of doing short form

(1:57) - The cons of *just* short form video

(5:10) - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🎬 Ready to start your podcast? Steal my free script and title ideas below.

https://mailchi.mp/podcastprinciples.com/script

Want your videos to show up in Google?

In this episode, I break down a simple, repeatable playbook to rank without getting lost in SEO theory. We run a “tactical test” you can do today: think like your prospect, search their real queries, spot outdated results, then publish a fresher, tighter video (plus shorts) to leapfrog what’s there.

We also cover quick wins like ranking for your own name and why watch time beats fancy production every time.

📌 Jump In Here:

0:00 - Intro

0:16 - Tactical test: think like your prospect & find stale results

1:12 - Case study: outranking “how to post Shorts on LinkedIn”

2:00 - Quick win: own your name + why Google favors YouTube

3:20 - What actually moves rankings: titles, CTR, retention

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🎬 Ready to start your podcast? Steal my free script and title ideas below.

https://mailchi.mp/podcastprinciples.com/script

I sat down with Jared Smith to show how a podcast can replace most of your marketing in ~90 days. Since 2020, my team at Podcast Principles has helped 2,000+ clients rack up 15M+ views and 500K downloads, and in this episode I share exactly what works for service businesses—law firms, finance, home services, and more.

I break down choosing the right format (interview, solo, or co-hosted), how to map episodes to your buyer journey, and my simple “4-5-1” cadence that turns one show into daily content without burnout. We also get real about timelines, realistic ROI, and why you should be your own sponsor instead of chasing ads.

📌 Jump In Here:

0:08 - Intro + why this episode

1:08 - Where to start: your “why”

4:35 - Picking a format (interview, solo, co-host)

6:20 - Niche examples (law firms that win)

10:07 - Infinite Banking podcast case study

13:39 - Map topics to the buyer journey

16:12 - SEO/YouTube strategy for discovery

24:49 - Long, medium, short: packaging content

32:39 - Cadence: why weekly works

37:29 - ROI mindset + the “4-5-1” system

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🎬 Ready to start your podcast? Steal my free script and title ideas below.

https://mailchi.mp/podcastprinciples.com/script

Your podcast should grow your business, otherwise, what's the point?

I sit down with my good friend Danny to unpack why a video-first podcast is the most versatile asset you can create. I detail how one 10+ minute recording into YouTube, audio, shorts, reels, blogs, newsletters, lead magnets, client training and more.

We get real about strategy over hype: starting when your business is steady, designing the show for a specific listener, and much, much more.

📌 Jump In Here:

0:00 - Teaser

0:56 - Why is podcasting so versatile?

2:41 - Lead magnets, etc. “how do you manage it?”

6:06 - Should we care about shownotes?

10:11 - Podcast SEO + YouTube descriptions

12:13 - Video on audio platforms, Substack

16:50 - Podcasting, how do you get started?

20:49 - Interviewing vs. a solo podcast

24:03 - Making money with a podcast

26:20 - Running an interview podcast

31:21 - Set promo expectations upfront

33:57 - Where podcasting is headed next

38:22 - Immediate turn-offs (teasers)

40:54 - Packaging: title/thumbnail → hook

43:24 - B2B length vs. Rogan

46:07 - Where to find Ryan / sign-off

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop