THE SA SPONSORSHIP

In this episode, we're thrilled to present a replay of an in-depth interview with our very own Steven Mervis, Head of Strategy at Mscsports, originally aired on 702 with host Aubrey Masango. This comprehensive discussion peels back the layers of the sponsorship world, revealing the intricate dance between brands and rights holders.

Steven demystifies the essence of sponsorship, explaining how it transcends ordinary advertising to become a strategic partnership where brands meet audiences at their most passionate moments. From leveraging emotional connections to discussing the nuances of category exclusivity, this conversation is a treasure trove of insights for anyone intrigued by the power of sponsorship.

Discover the delicate balance between commercial

Whether you're seeking to understand the sponsorship

For more insights, read Steven's article on how small

In our latest episode, we dive into the world of clever sponsorships. We explore examples that stem from insightful strategies, smart use of technology, and brilliantly executed simple ideas. Join us as we highlight six standout sponsorships, discussing what makes them exceptional and how they leverage creativity and innovation to leave a lasting impact.

Tune in to hear our thoughts on these innovative sponsorships:

1. Corona’s Jersey Pay - Discover how Corona used jerseys as a form of currency to create a unique fan experience. Watch here ➡️https://clios.com/sports/winner/digital/corona/jersey-pay-129064

2. Betway SA20 Catch 2 Million Competition- Learn how Betway engaged cricket fans with a chance to win big by catching a six during the SA20 matches. Watch here ➡️ https://www.youtube.com/watch?v=kJNPYNTxwPg

3. Burger King’s Stevenage Challenge - Find out how Burger King turned a lower-league soccer team into a global sensation. Watch here ➡️https://www.youtube.com/watch?v=08NxgnK7ixo

4. Co-op’s On-Site Festival Stores at Glastonbury - Explore how Co-op brought convenience to festival-goers with their innovative pop-up stores. Learn more ➡️https://www.coop.co.uk/on-site-festival-stores/glastonbury-festival

5. Uber Eats Ambushing the Australian Open - See how Uber Eats cleverly ambushed the Australian Open to capture the audience's attention. Watch here ➡️ https://www.youtube.com/watch?v=P6I2qpPW0xg

6. Michelob ULTRA x NBA - Courtside - Dive into how Michelob ULTRA created an immersive fan experience during NBA games. Watch here ➡️https://youtu.be/eKC0_0oSZd8?si=WVy6ewMxCCCXf-wh

Whether you’re a marketing professional, a fan of creative advertising, or just curious about innovative sponsorships, this episode is packed with insights and inspiration.

Join us for a special episode as we delve into the world of

Drawing from his experience in the sponsorship

Tune in to this enlightening episode to gain invaluable

Join us in this episode as we delve into the fascinating world of sponsorship in music festivals.

With Heineken's recent sponsorship of Calabash and Hey Neighbour, we're joined by Marcel Swain, the head of premium at Heineken Beverages. Marcel provides invaluable insights into why Heineken has chosen to invest in these partnerships and offers a unique perspective from the brand's point of view.

Tune in as we explore the motivations behind such collaborations and discuss the future direction of these types of partnerships.

Join us on this episode of THE SA SPONSORSHIP as we sit down with Rebecca Eliot, Founder of ProTouch Africa, to delve into the dynamic world of digital licensing for rights holders and sponsorship.

In this insightful conversation, we explore the profound impact of digital technology on fan engagement and how it revolutionizes the sponsorship landscape. With the rise of digital platforms, we witness a paradigm shift in how sponsors interact with audiences, and Rebecca shares invaluable insights into navigating this digital frontier.

Tune in to discover firsthand how digital innovation is reshaping the sponsorship industry and unlocking new avenues for fan engagement. Don't miss out on this enlightening discussion that delves deep into the intersection of digital, sponsorship, and fan engagement.

Tee off with us in our latest episode as we dive deep into the captivating world of the Masters golf

Join us as we explore the intricate dynamics between the Masters and its sponsors, unravelling the strategies and partnerships that make this tournament a pinnacle of sporting excellence. We dissect how the Masters cultivates its brand image while maintaining its timeless allure.

Whether you're a golf fan or a marketing expert, this episode offers insights into the intersection of sports, sponsorship, and tradition at the Masters golf tournament, discover how this admired event continues to captivate audiences and redefine the sponsorship landscape.

Step into the world of WrestleMania sponsorship as we dissect the evolution and diversity of brands associated with WWE's flagship event.

Join us as we unravel the intriguing tapestry of sponsorship surrounding WrestleMania, exploring the many brands that have jumped into the ring and the innovative ways they've engaged with the WWE universe.

From traditional partnerships to cutting-edge collaborations, we delve into the dynamic landscape of sponsorship in professional wrestling, spotlighting the fascinating transformation behind the scenes. Tune in, as we analyze the impact of this sponsorship evolution on WrestleMania's legacy and the broader landscape of sports entertainment.

In this episode, we delve into the inspiring journey of our

The conversation is about Bertine's recent interview on SABC's Morning Live, where she discussed women's sports and sponsorship challenges. We share insights from the interview clip, offering a glimpse into Bertine's perspective on the evolving landscape of women in sports and the importance of sponsorship in supporting their advancement.

Join us as we gain valuable insights from her journey and her vision for the future of women in sports, offering inspiration and guidance for all stakeholders invested in driving positive change and empowerment in the sports industry.

In this week's episode, we delve deeper into the vibrant

Glastonbury Festival, nestled in the picturesque English

As we dissect the differences between Glastonbury and

Join us as we navigate the cultural landscapes of Glastonbury, exploring the intersections of music, branding, and community. Whether you're a festival fan or a sponsor, this episode promises insights and revelations that will captivate and inspire.

Join us for the latest episode of our podcast series as we

In this episode, we explore the significance of music festivals and events for sponsorship, focusing specifically on the renowned Coachella

Tune in as we uncover and dive into the world of Coachella sponsorship activations and discover the strategies and trends shaping the future of brand partnerships in the music festival industry. This is part one