Welcome to The SaaS CFO Podcast! In this episode, Ben sits down with Dori Yona, serial entrepreneur and CEO of Simple Closure. Dori Yona shares lessons from building three companies, taking us on Simple Closure’s journey to becoming the go-to platform for automating and simplifying the process of shutting down businesses. With millions of US companies dissolving each year, Simple Closure is changing the landscape by offering tech-driven solutions that save founders time, money, and the hassle of compliance headaches. From monetizing overlooked assets to fundraising insights and AI-powered operations, this conversation is packed with valuable takeaways for SaaS founders, CFOs, and startup leaders navigating growth and closure alike. 
Show Notes: 
00:00 Business closures and market stability 
05:44 Vision and launch of Asset Hub 
09:30 Creating FOMO in Fundraising 
11:22 Partner-driven revenue strategy 
15:29 Understanding the recurring market 
16:48 Tracking customer impact metrics 
Links: 
Dori Yona's LinkedIn: <a href="https://www.linkedin.com/in/dori-yona-b8369877/">https://www.linkedin.com/in/dori-yona-b8369877/</a> 
Simple Closure's LinkedIn: <a href="https://www.linkedin.com/company/simpleclosure/">https://www.linkedin.com/company/simpleclosure/</a> 
Simple Closure's Website: <a href="https://simpleclosure.com/">https://simpleclosure.com/</a> 
To learn more about Ben check out the links below: 
Subscribe to Ben’s daily metrics newsletter: <a href="https://saasmetricsschool.beehiiv.com/subscribe">https://saasmetricsschool.beehiiv.com/subscribe</a> 
Subscribe to Ben’s SaaS newsletter: <a href="https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page">https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page</a> 
SaaS Metrics courses here: <a href="https://www.thesaasacademy.com/">https://www.thesaasacademy.com/</a> 
Join Ben’s SaaS community here: <a href="https://www.thesaasacademy.com/offers/ivNjwYDx/checkout">https://www.thesaasacademy.com/offers/ivNjwYDx/checkout</a> 
Follow Ben on LinkedIn: <a href="https://www.linkedin.com/in/benrmurray">https://www.linkedin.com/in/benrmurray</a>

Welcome to The SaaS CFO Podcast! In this episode, Ben sits down with Dori Yona, serial entrepreneur and CEO of Simple Closure. Dori Yona shares lessons from building three companies, taking us on Simple Closure’s journey to becoming the go-to platform for automating and simplifying the process of shutting down businesses. With millions of US companies dissolving each year, Simple Closure is changing the landscape by offering tech-driven solutions that save founders time, money, and the hassle of compliance headaches. From monetizing overlooked assets to fundraising insights and AI-powered operations, this conversation is packed with valuable takeaways for SaaS founders, CFOs, and startup leaders navigating growth and closure alike. Show Notes: 00:00 Business closures and market stability 05:44 Vision and launch of Asset Hub 09:30 Creating FOMO in Fundraising 11:22 Partner-driven revenue strategy 15:29 Understanding the recurring market 16:48 Tracking customer impact metrics Links: Dori Yona's LinkedIn: https://www.linkedin.com/in/dori-yona-b8369877/ Simple Closure's LinkedIn: https://www.linkedin.com/company/simpleclosure/ Simple Closure's Website: https://simpleclosure.com/ To learn more about Ben check out the links below: Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

Welcome to The SaaS CFO Podcast! In this episode, Ben sits down with Dori Yona, serial entrepreneur and CEO of Simple Closure. Dori Yona shares lessons from building three companies, taking us on Simple Closure’s journey to becoming the go-to platform for automating and simplifying the process of shutting down businesses. With millions of US companies dissolving each year, Simple Closure is changing the landscape by offering tech-driven solutions that save founders time, money, and the hassle of compliance headaches. From monetizing overlooked assets to fundraising insights and AI-powered operations, this conversation is packed with valuable takeaways for SaaS founders, CFOs, and startup leaders navigating growth and closure alike.&nbsp;
Show Notes:&nbsp;
00:00 Business closures and market stability&nbsp;
05:44 Vision and launch of Asset Hub&nbsp;
09:30 Creating FOMO in Fundraising&nbsp;
11:22 Partner-driven revenue strategy&nbsp;
15:29 Understanding the recurring market&nbsp;
16:48 Tracking customer impact metrics&nbsp;
Links:&nbsp;
Dori Yona's LinkedIn: <a href="https://www.linkedin.com/in/dori-yona-b8369877/" rel="noopener noreferrer">https://www.linkedin.com/in/dori-yona-b8369877/</a>&nbsp;
Simple Closure's LinkedIn: <a href="https://www.linkedin.com/company/simpleclosure/" rel="noopener noreferrer">https://www.linkedin.com/company/simpleclosure/</a>&nbsp;
Simple Closure's Website: <a href="https://simpleclosure.com/" rel="noopener noreferrer">https://simpleclosure.com/</a>&nbsp;
To learn more about Ben check out the links below:&nbsp;
Subscribe to Ben’s daily metrics newsletter: <a href="https://saasmetricsschool.beehiiv.com/subscribe" rel="noopener noreferrer">https://saasmetricsschool.beehiiv.com/subscribe</a>&nbsp;
Subscribe to Ben’s SaaS newsletter: <a href="https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page" rel="noopener noreferrer">https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page</a>&nbsp;
SaaS Metrics courses here: <a href="https://www.thesaasacademy.com/" rel="noopener noreferrer">https://www.thesaasacademy.com/</a>&nbsp;
Join Ben’s SaaS community here: <a href="https://www.thesaasacademy.com/offers/ivNjwYDx/checkout" rel="noopener noreferrer">https://www.thesaasacademy.com/offers/ivNjwYDx/checkout</a>&nbsp;
Follow Ben on LinkedIn: <a href="https://www.linkedin.com/in/benrmurray" rel="noopener noreferrer">https://www.linkedin.com/in/benrmurray</a>&nbsp;
&nbsp;

Turning Company Shutdowns into Opportunity with Simple Closure

Headroom, a San Francisco, CA-based meeting platform leveraging artificial intelligence to improve communications and productivity, has announced that it raised $9 million in funding.
The capital brings total funding to date to $14 million and will be used to expand Headroom’s team, product development, and mobile offering.
I interviewed Julian Green, CEO and co-founder, using Headroom’s application. Julian has been involved in tech and startups since 1998.
Headroom is solving the problem of efficient meetings. We need better meetings and we need to put back the humanity in our interactions.
<ul>
<li>Founded in 2020</li>
<li>Recently raised $9M</li>
<li>Staff of 14, fully remote</li>
<li>Make sure you are aligned with investors on company milestones</li>
</ul>
Julian Green’s LinkedIn: <a href="https://www.linkedin.com/in/juliangreen/">https://www.linkedin.com/in/juliangreen/</a>
The SaaS News Story: <a href="https://www.thesaasnews.com/news/headroom-raises-9-million-in-funding">https://www.thesaasnews.com/news/headroom-raises-9-million-in-funding</a>

Headroom, a San Francisco, CA-based meeting platform leveraging artificial intelligence to improve communications and productivity, has announced that it raised $9 million in funding. The capital brings total funding to date to $14 million and will be used to expand Headroom’s team, product development, and mobile offering. I interviewed Julian Green, CEO and co-founder, using Headroom’s application. Julian has been involved in tech and startups since 1998. Headroom is solving the problem of efficient meetings. We need better meetings and we need to put back the humanity in our interactions. Founded in 2020 Recently raised $9M Staff of 14, fully remote Make sure you are aligned with investors on company milestones Julian Green’s LinkedIn: https://www.linkedin.com/in/juliangreen/ The SaaS News Story: https://www.thesaasnews.com/news/headroom-raises-9-million-in-funding

Headroom, a San Francisco, CA-based meeting platform leveraging artificial intelligence to improve communications and productivity, has announced that it raised $9 million in funding.
The capital brings total funding to date to $14 million and will be used to expand Headroom’s team, product development, and mobile offering.
I interviewed Julian Green, CEO and co-founder, using Headroom’s application. Julian has been involved in tech and startups since 1998.
Headroom is solving the problem of efficient meetings. We need better meetings and we need to put back the humanity in our interactions.
<ul>
<li>Founded in 2020</li>
<li>Recently raised $9M</li>
<li>Staff of 14, fully remote</li>
<li>Make sure you are aligned with investors on company milestones</li>
</ul>
Julian Green’s LinkedIn: <a href="https://www.linkedin.com/in/juliangreen/" rel="noopener noreferrer">https://www.linkedin.com/in/juliangreen/</a>
The SaaS News Story: <a href="https://www.thesaasnews.com/news/headroom-raises-9-million-in-funding" rel="noopener noreferrer">https://www.thesaasnews.com/news/headroom-raises-9-million-in-funding</a>

Headroom Raises $9M to Put Humanity Back in Virtual Meetings

Mindset AI, a London, UK-based software-as-a-service (SaaS) firm that helps businesses within the knowledge economy to digitize their services and scale their expertise, raised £1.65 million from Mercia and angel investors.
The funding will enable Mindset.AI to expand its team with several key appointments, boost its sales and marketing activity, and further enhance the platform.
I had a great conversation with Barrie Hadfield, CEO and co-founder of Mindset AI.
<ul>
<li>Founded in 2020</li>
<li>Staff of 50, fully distributed</li>
<li>Just passed 1M ARR</li>
<li>Sitting on the stairs at a conference and hatched the idea</li>
<li>Uses ML to track key outcomes and customize the user experience</li>
<li>Found product market fit; it was the right to raise and scale</li>
<li>Wants to write a book on fundraising</li>
</ul>
Barrie’s LinkedIn: <a href="https://www.linkedin.com/in/barriehadfield/">https://www.linkedin.com/in/barriehadfield/ </a>
The SaaS News story: <a href="https://www.thesaasnews.com/news/mindset-ai-raises-1-65-million-in-funding">https://www.thesaasnews.com/news/mindset-ai-raises-1-65-million-in-funding</a>

Mindset AI, a London, UK-based software-as-a-service (SaaS) firm that helps businesses within the knowledge economy to digitize their services and scale their expertise, raised £1.65 million from Mercia and angel investors. The funding will enable Mindset.AI to expand its team with several key appointments, boost its sales and marketing activity, and further enhance the platform. I had a great conversation with Barrie Hadfield, CEO and co-founder of Mindset AI. Founded in 2020 Staff of 50, fully distributed Just passed 1M ARR Sitting on the stairs at a conference and hatched the idea Uses ML to track key outcomes and customize the user experience Found product market fit; it was the right to raise and scale Wants to write a book on fundraising Barrie’s LinkedIn: https://www.linkedin.com/in/barriehadfield/ The SaaS News story: https://www.thesaasnews.com/news/mindset-ai-raises-1-65-million-in-funding

Mindset AI, a London, UK-based software-as-a-service (SaaS) firm that helps businesses within the knowledge economy to digitize their services and scale their expertise, raised £1.65 million from Mercia and angel investors.
The funding will enable Mindset.AI to expand its team with several key appointments, boost its sales and marketing activity, and further enhance the platform.
I had a great conversation with Barrie Hadfield, CEO and co-founder of Mindset AI.
<ul>
<li>Founded in 2020</li>
<li>Staff of 50, fully distributed</li>
<li>Just passed 1M ARR</li>
<li>Sitting on the stairs at a conference and hatched the idea</li>
<li>Uses ML to track key outcomes and customize the user experience</li>
<li>Found product market fit; it was the right to raise and scale</li>
<li>Wants to write a book on fundraising</li>
</ul>
Barrie’s LinkedIn: <a href="https://www.linkedin.com/in/barriehadfield/" rel="noopener noreferrer">https://www.linkedin.com/in/barriehadfield/ </a>
The SaaS News story: <a href="https://www.thesaasnews.com/news/mindset-ai-raises-1-65-million-in-funding" rel="noopener noreferrer">https://www.thesaasnews.com/news/mindset-ai-raises-1-65-million-in-funding</a>

Mindset.AI Passes $1M ARR to Help End User Experiences

Ben Murray, The SaaS CFO, talks all things SaaS.

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