The Salary Scramble With Lee Kasumba

She designed her own prom dress at 16 because nothing felt like her.She started her brand pushing a double pram with two babies, 13 months apart.

Her viral Garamasis suit put Sudanese fashion on the map in 2018.Now she's shown at London, Paris, and Milan Fashion Week.

Yousra Elsadig joins us to talk about it all including the heartbreaking reality of getting the world's attention at the worst possible time for her country.

She googled a fashion class, packed up a double pram with two babies 13 months apart, and showed up anyway.That moment of survival became the start of something bigger.Yousra Elsadig on:The mentor who told her: "Carry on being different. You will get there."Why Sudanese fabrics "smell like home" and why she carries that into everything she designsThe social responsibility she feels to make impact, not just fashionAnd why she'll never separate fashion from her soulFrom a viral blazer to almost landing in a museum, this is the story of a woman who built what she couldn't find.For Yousra, fashion isn't just fabric. It's home. Listen Thursday to hear why Yousra says: "Fashion lifts me. It feeds my soul. I can't separate the two."

So how does a skirt, worn with an Adidas jumper, no less almost end up in a museum?

Ask Yousra Elsadig.

She joined us on The Salary Scramble to trace the dots from her early days: the local fashion classes, the "light bulb" entrepreneurship programs, and the pivotal moment she committed to her brand somewhere around 2016–2018.

"I never looked back," she says. And thank goodness for that.

Because her love for Sudanese fabric has led to moments she never could have scripted. Like seeing her designs displayed as cultural artifacts. Like realizing that what she wears carries stories, memories, and a piece of home.

Press play this Thursday for a conversation about identity, museum-worthy fashion, and the power of not looking back. 🎧🧵

“The first time I realized I could actually do this as a business? Game changer.” — Abokuma Ellis

Founder of Purple Twirl Events, Abokuma Ellis sat down with Lee Kasumba on The Salary Scramble and kept it all the way real.

From landing her very first client on Facebook to building one of the most intentional event brands out there.

We talked money; what events actually cost, where the budget really goes, and how she prices her work.

How the Ghanaian and Nigerian wedding industries have evolved from when she started to now.

Why she loves when clients bring their biggest dreams — and she gets to bring them to life (with their money 😄).

Her honest advice to founders who think they’re ready , because entrepreneurship is always the highlight reel.

From weddings to funerals, and everything in between, Abokuma plans it. Because in our culture, life is a full circle… and someone has to plan it all.

Honest. Insightful. Unfiltered.

Full episode out now.

Okay so you know how Oprah said the best part about having money is she can just do whatever she wants?

Abokuma Ellis felt that. Just from the other side.

She runs Purple Twirl Events now, but when she was starting out she noticed something interesting especially about the difference between the Ghanaian and Nigerian wedding industries 🇬🇭🇳🇬. Two neighboring countries. Two totally different vibes back then.

And people? They saw the opportunity. They showed up. They built whole businesses around it.

Now she gets clients who come to her with these big beautiful dreams for their events. And she gets to be the one who makes it happen. With their budget. Which honestly? Kinda the dream. ✨

New episode of The Salary Scramble drops Thursday. Abokuma keeps it real about all of it.

It started with one client. From Facebook.

Now Abokuma Ellis runs Purple Twirl Events, one of the most intentional event brands out there.

In the first teaser for The Salary Scramble, she shares:

✨ How she turned a dream job into a real business

✨ Why her clients became her most powerful marketing tool

✨ What it actually takes to build with vision

Full episode drops Thursday. You don't wanna miss this one.

First-class flights, soft girl era... that's what Lee envisioned for her future. Then the entrepreneurial wave hit, and suddenly, she had no choice but to dive in. Was she prepared? Nope.

This podcast is the real, unfiltered story. We're sharing the nitty-gritty of being an entrepreneur and not just Lee's journey. Hear from other entrepreneurs as they talk about the paychecks that drive them crazy, the constant question of 'what's next,' and where we're all really headed.

This is The Why Behind The Salary Scramble.

The Jingle of the Salary Scramble with Lee Kasumba