Mike Brandly joins us in the studio to discuss the differences between white-label online bidding software versus online marketplaces.  We also talk about the use of the Buyer's Premium and why the industry still has push back from a few auctioneers that have a hard time justifying why they don't utilize a BP.  As always, Mike is full of insight and a great guest so enjoy the show.

MIKE BRANDLY BLOG

Did you know that YouTube is the 2nd largest search engine in the world?  Did you know it was owned by Google, the largest search engine?  We are joined by professional YouTube marketer and all around great guy Jeb Brantner, who is the marketing coordinator for United Country Real Estate.  He takes us through the reasons why YouTube is a very important tool for real estate and auction professionals to use in their business, then dives in deep with key tips to getting the most out of your videos posted on YouTube.  There is a lot of content in this episode and we hope you enjoy the show.

 

Loom.com

Adobe Premier Pro

Google Keyword Planner

We are joined by premier commercial broker & consultant Russell Hughes, as he discusses the pending surge of vacant office space that is hitting the markets and what to do with it all.  We also talk about industrial warehouse space the coming growth potential in that market segment.  Huge amounts of warehouses are being built with many more millions of sq/ft to come in the future.  Lots of great information from a seasoned commercial real estate consultant.  Enjoy the show.

Hughes Realty Advisors

We are joined in the studio by the talented marketing team of Kayla & Natalia to discuss several Email Marketing techniques that will drive higher open rates and create stronger engagement and retention.  These two are killing it with digital marketing and their experience with email campaigns, managing post blast metrics and tuning the process to achieve maximum results is paying off in a huge way.  We talk about a lot of best practices that will help you secure higher open rates and build a loyal audience over time.  Enjoy the show.

We are joined by the professional project marketers at Enhanced Marketing Solutions (EMS) to discuss the huge opportunities that exists with digital flipbooks.  These are an extremely way to get powerful visual marketing messages out to prospective buyers on upcoming auctions and traditional listings, as well as they can be utilized for listing presentations, agent recruiting and pitch decks. We also leverage their experience with vehicle wraps and vinyl graphics that can drive business and brand recognition, even when your not personally working.  This is a very informative episode, so enjoy the show.

Joining us in the studio is Pete Reese, owner of Turning Profit which is a successful land acquisition and divestiture firm. Pete hosts a powerful podcast show and is a very prominent vacant land investor that has been in real estate for many years. He gives a ton of insight about the strategies he uses for acquisition as well as landing the sales and then repositioning the property for resale. His company sold $3.5 million in 2022 and they are on target to greatly surpass that figure in 2023.  This is a great show with lots of helpful hints about purchasing land and flipping it for huge profits.  Enjoy the show.

 

TURNINGPROFIT.COM

We all know that videos are a game changer when when trying to get your message out to the world.  In this latest podcast show, we are joined in the studio by Nick Niehaus, co-founder and head trainer at the Business Video School.  He talks with us about how beginner video trainers can overcome their reluctance to be on camera and we discuss the right equipment required to shoot professional training videos. We round out the show with a great discussion which covers where to showcase your videos so the world can see them.  Another great podcast show with a master at recording professional training videos and instructing others to do the same.  Enjoy the show...

In this episode we are joined on the podcast by long time friend and auctioneer Jimmie Dean Coffey as we discuss typical issues that arise at auction and how to handle them.  We tell stories that have happened over the years and even some recent events that needed quick attention.  Enjoy the show.

Have you ever set up or worked a trade show booth?  Did you question whether or not it is worth the expense and time?  Well the industry says that Trade Show Booths are one of the strongest marketing events available, if you know how to work it.  We are joined by famed broker JW Ross from Paris, Texas as we discuss how to effectively set up a booth space, work the space, and harvest leads from a well planned trade show event.  This session has a lot of insight from getting attendees to engage with your booth to initiating conversation with them.  Enjoy the show.

We talk with Mitch Helman with AuctionTime.com about the current used equipment markets for farm, construction and transportation equipment across the U.S.  We also discuss the 2023 equipment sales outlook and what is on the horizon.  But just as importantly we found out that Hormel is launching it's version of Spam's Figgy Pudding which is bound to be a real crown pleaser.  Lots of great insight and laughs in this episode, so enjoy...