Greg Martinelli

The Sales Balancing Act – Podcast

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A sales career is built on self-balancing your time

For an effective sales career, you need to be self-balancing.  In every sales role, there is a constant pull of your time and energy between two opposites. 

For example: “Do I…….

  • Focus on my current customers or focus on prospecting.  The hunter-farmer decision
  • Focus on the strategic few customers or treat every customer equally.
  • Make sales calls or have an office day.
  • Focus on one market segment or cover all of them in my geographic territory.
  • Become a specialist versus being a generalist.
  • Focus on technical and data to sell versus more of a relationship selling style.
  • Being all about your commission versus being all about the customer versus being all about the most technically correct solution.

    • Listen in as we discuss how balance can help and hinder your sales career!

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    Greg MartinelliBy Greg Martinelli