Most salespeople are taught to push for the yes.

And that’s exactly why prospects push back.

In this episode of No BS Sales School, Walker McKay breaks down one of the most overlooked principles in modern selling: giving your prospects agency.

Nobody wants to be cornered. Nobody wants to be pressured. And when prospects feel forced, they walk. Even if your product is great.

Walker explains why outdated pressure tactics damage trust, ruin your reputation, and quietly kill deals before they ever close.

 

You’ll learn:

• Why giving prospects permission to say no actually increases close rates
• How pressure-based closing creates resistance, even with qualified buyers
• The psychology behind agency and decision-making in sales
• The 5 Cs of Closing, including the closing agreement most salespeople are afraid to use
• Why being an “evangelist” for your product can work against you
• How skeptical selling builds credibility and long-term relationships

This episode is especially valuable for entrepreneurs, consultants, B2B sales professionals, and anyone tired of sounding like every other salesperson in their market.

Sales is still the most lucrative skill in the world.

But only if you do it differently.

If you want to close more deals without being pushy, awkward, or manipulative, this conversation will change how you sell.

 

Resources mentioned in this episode:

• Walker McKay’s book: Some Will, Some Won’t, So What, Who’s Next
• Free mini-course: Learn the seven most expensive sales mistakes
• Search 7salesmistakes.com to access it.

 

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