Most salespeople are taught to push for the yes.

And that’s exactly why prospects push back.

In this episode of No BS Sales School, Walker McKay breaks down one of the most overlooked principles in modern selling: giving your prospects agency.

Nobody wants to be cornered. Nobody wants to be pressured. And when prospects feel forced, they walk. Even if your product is great.

Walker explains why outdated pressure tactics damage trust, ruin your reputation, and quietly kill deals before they ever close.

 

You’ll learn:

• Why giving prospects permission to say no actually increases close rates
• How pressure-based closing creates resistance, even with qualified buyers
• The psychology behind agency and decision-making in sales
• The 5 Cs of Closing, including the closing agreement most salespeople are afraid to use
• Why being an “evangelist” for your product can work against you
• How skeptical selling builds credibility and long-term relationships

This episode is especially valuable for entrepreneurs, consultants, B2B sales professionals, and anyone tired of sounding like every other salesperson in their market.

Sales is still the most lucrative skill in the world.

But only if you do it differently.

If you want to close more deals without being pushy, awkward, or manipulative, this conversation will change how you sell.

 

Resources mentioned in this episode:

• Walker McKay’s book: Some Will, Some Won’t, So What, Who’s Next
• Free mini-course: Learn the seven most expensive sales mistakes
• Search 7salesmistakes.com to access it.

 

Subscribe for more no-fluff sales advice that actually works.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this segment, we discuss the frustrations of dealing with clients who hesitate to act on advice, even after multiple proposals. We emphasize the importance of effective communication and respectful communication to address these situations directly. By focusing on client relationship management, we can apply effective problem solving to turn these challenges into opportunities for growth. 

WHERE TO FIND WALKER 

Linkedin: https://www.linkedin.com/in/walkermckay/ 

Twitter: https://twitter.com/walkermckay 

Instagram: https://www.instagram.com/walkermckay/ 

Free Training Couse: http://www.7salesmistakes.com/

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

WHERE TO FIND WALKER

Linkedin: https://www.linkedin.com/in/walkermckay/

Twitter: https://twitter.com/walkermckay

Instagram: https://www.instagram.com/walkermckay/

Free Training Couse: http://www.7salesmistakes.com/ Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

for information about our collection and use of personal data for

advertising.

WHERE TO FIND WALKER

Linkedin: https://www.linkedin.com/in/walkermckay/

Twitter: https://twitter.com/walkermckay

Instagram: https://www.instagram.com/walkermckay/

Free Training Couse: http://www.7salesmistakes.com/ Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

for information about our collection and use of personal data for

advertising.

WHERE TO FIND WALKER

Linkedin: https://www.linkedin.com/in/walkermckay/

Twitter: https://twitter.com/walkermckay

Instagram: https://www.instagram.com/walkermckay/

Free Training Couse: http://www.7salesmistakes.com/

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

WHERE TO FIND WALKER

Linkedin: https://www.linkedin.com/in/walkermckay/

Twitter: https://twitter.com/walkermckay

Instagram: https://www.instagram.com/walkermckay/

Free Training Couse: http://www.7salesmistakes.com/

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

WHERE TO FIND WALKER:

Linkedin: https://www.linkedin.com/in/walkermckay/

Twitter: https://twitter.com/walkermckay

Instagram: https://www.instagram.com/walkermckay/

Free Training Couse: http://www.7salesmistakes.com/ Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

for information about our collection and use of personal data for

advertising.

WHERE TO FIND WALKER:

Linkedin: https://www.linkedin.com/in/walkermckay/

Twitter: https://twitter.com/walkermckay

Instagram: https://www.instagram.com/walkermckay/

Free Training Couse: http://www.7salesmistakes.com/

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

WHERE TO FIND WALKER:

Linkedin: https://www.linkedin.com/in/walkermckay/

Twitter: https://twitter.com/walkermckay

Instagram: https://www.instagram.com/walkermckay/

Free Training Couse: http://www.7salesmistakes.com/ Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

for information about our collection and use of personal data for

advertising.

WHERE TO FIND WALKER: 

Linkedin: https://www.linkedin.com/in/walkermckay/ 

Twitter: https://twitter.com/walkermckay 

Instagram: https://www.instagram.com/walkermckay/ 

Free Training Couse: http://www.7salesmistakes.com/

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.