The Sales Ninja Show Podcast

Leila Colgan is a healthcare entrepreneur, sales leader, and author of Level Up Your Sales who has generated over $65 million in B2B sales across startups and Fortune 500 companies. Known as the “Territory Flipper,” she specializes in transforming underperforming sales territories, including accounts ranked in the bottom 5%, through strategic planning and long-term customer relationships.

Her Sell From the Heart 5S Method follows five stages: Shift, Strategize, Sell, Seal, and Serve. The framework combines sales mindset, prospect research, personalized conversations, needs assessment, closing, and ongoing customer service. Colgan also developed Heart Sell AI, a coaching platform that uses publicly available prospect information to generate personalized talking points, anticipate objections, practice sales conversations, and prepare follow-up messages.

The conversation examines how sales professionals can adapt to different buyer personalities, identify fear and frustration behind objections, and build trust without aggressive tactics. It also covers AI-assisted sales preparation, improving customer retention, and maintaining relationships through a 24-to-48-hour follow-up commitment.

In this episode

00:00 Introduction to the Sales Ninja Show

01:54 Leila Colgan's $65 million B2B sales career

03:34 Moving beyond rigid sales scripts

06:34 Sales culture and customer communication styles

10:23 Understanding fear, hurt, and frustration in sales

13:41 Building relationships with difficult prospects

15:26 Turning around bottom-performing sales territories

19:29 Heart Sell AI and automated prospect research

24:23 Personalized sales preparation and objection handling

28:37 AI sales roleplay, coaching, and follow-up

32:01 The five stages of the Sell From the Heart method

34:07 Faith, service, and relationship-driven selling

More Value:

Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshop

FREE Top 10 Sales Success Characteristics → https://salessuccessguide.levelupwithleila.com/sales-success-characteristics-free-guide

FREE Objection Decoder → https://levelupwithleila.com/home

AI Sales Software - Heartsellai.com

Follow Leila Colgan’s Socials:

Facebook → facebook.com/leilacolgan

Instagram → instagram.com/leilacolgan

LinkedIn → linkedin.com/in/leilacolgan

Twitter → twitter.com/LeilaColgan

Follow Jay Lee’s Socials:

Facebook: https://www.facebook.com/jayleesalesninja

Sales Ninja Facebook Community: https://www.facebook.com/groups/salesninjacommunity

Instagram: https://www.instagram.com/gosalesninjapro

LinkedIn: https://www.linkedin.com/in/jayleecanada

YouTube: https://www.youtube.com/@jayleesalesninja

Sales Ninja Website: https://www.gosalesninja.com/home

John Jonas, founder of OnlineJobs.ph, has spent more than 20 years helping entrepreneurs hire remote talent from the Philippines. After struggling with an overwhelming workload, he hired his first Filipino employee in 2006 and discovered how delegation could transform his business. Today, he manages a team of 60 Filipino professionals, works just 17 hours per week, and operates a hiring platform attracting 50,000 to 80,000 new worker profiles monthly.

Jonas built OnlineJobs.ph to eliminate traditional staffing agency markups and give employers direct access to Filipino professionals. His hiring approach combines AI-powered recruitment tools, including Scout AI and Smart Shortlist, with candidate screening, paid test tasks, and structured onboarding. Rather than selecting candidates based solely on technical ability, he prioritizes communication, working compatibility, and long-term trust.

The conversation examines how entrepreneurs can hire qualified virtual assistants, appointment setters, and remote specialists without spending weeks reviewing applications. Practical takeaways include using AI to narrow candidate searches, evaluating applicants through paid assignments, setting fair compensation, and building reliable teams that reduce founder workload.

In this episode

00:00 Introduction to the Sales Ninja Show

02:22 John Jonas and the 17-hour workweek

03:25 Leaving traditional employment for entrepreneurship

04:50 Discovering Filipino remote talent

07:27 Early influences on entrepreneurship

10:21 Why Jonas hires from the Philippines

12:32 Staffing agency costs and salary markups

14:50 Building OnlineJobs.ph without middlemen

16:58 How the hiring platform works

20:43 Building trust through employee training

22:17 Screening candidates and using AI recruitment tools

29:23 Fair compensation and evaluating working compatibility

More Value:

Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshop

Get the free outsourcing guide at OutsourcingLever.com/freebook

Follow John Jonas’ Socials:

Facebook → facebook.com/johnjonasofficial

LinkedIn → linkedin.com/in/john-jonas-41128b

Follow Jay Lee’s Socials:

Facebook: https://www.facebook.com/jayleesalesninja

Sales Ninja Facebook Community: https://www.facebook.com/groups/salesninjacommunity

Instagram: https://www.instagram.com/gosalesninjapro

LinkedIn: https://www.linkedin.com/in/jayleecanada

YouTube: https://www.youtube.com/@jayleesalesninja

Sales Ninja Website: https://www.gosalesninja.com/home

Adrian Treacy is an Irish entrepreneur, author, and mindset coach with over 20 years of experience in sales, SaaS, revenue management, and business operations. While working with Sixt Rent a Car in Ireland, he helped increase incremental sales from approximately €1.5 million to nearly €3 million in one year. His experience revealed how employee mindset, customer relationships, and consistent sales processes influence business performance.

A key driver of that growth was the Sales Wheel, a repeatable system built around customer rapport, needs assessment, and offering relevant products to every customer. Adrian also explains his Inner Blueprint concept and five-step Results Engine, which examine how beliefs, habits, and past experiences shape behavior and outcomes. Drawing on lessons from Bob Proctor, Maxwell Maltz, and Carol Dweck, he discusses how repetition, self-awareness, and a growth mindset can help people change established patterns.

The conversation covers practical ways to improve sales consistency, build customer trust, identify limiting beliefs, and develop better business habits. Entrepreneurs and sales professionals gain a clearer understanding of how structured sales training, intentional thinking, and improved priorities can support sustainable performance.

In this episode

01:54 Introduction to Adrian Treacy and his background

03:38 Early entrepreneurship and family business influences

11:23 Growing incremental sales from €1.5M to nearly €3M

13:18 The Sales Wheel and consistent product offerings

14:37 Building customer rapport and identifying needs

19:44 Why mindset matters more than motivation

22:45 Bob Proctor and the Thinking Into Results program

25:34 Psycho-Cybernetics and changing self-image

30:56 The Inner Blueprint and behavioral patterns

36:23 Growth mindset and the influence of environment

47:13 The five-step Results Engine and changing outcomes

47:50 Time management, priorities, and entrepreneurial mindset

More Value:

Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshop

Adrian offers a free mindset guide through AdrianTreacy.com .

Follow Adrian Treacy’s Socials:

Facebook → facebook.com/adrian.treacy.56

LinkedIn → linkedin.com/in/in/adrian-treacy

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Facebook: https://www.facebook.com/jayleesalesninja

Sales Ninja Facebook Community: https://www.facebook.com/groups/salesninjacommunity

Instagram: https://www.instagram.com/gosalesninjapro

LinkedIn: https://www.linkedin.com/in/jayleecanada

YouTube: https://www.youtube.com/@jayleesalesninja

Sales Ninja Website: https://www.gosalesninja.com/home

Dinah Redhouse, chief growth officer of WhatSnap.ai and founder of Digital Protégé, helps businesses recover sales opportunities lost through slow follow-up and ineffective messaging. After leaving corporate life, she helped build an AI-powered communication platform that connects iMessage with GoHighLevel CRM. Her team expanded into international markets while developing tools for real estate professionals, coaches, and other service businesses.

Redhouse explains WhatSnap's direct-to-conversation (DTC) approach, which allows prospects to initiate text conversations directly from landing pages. By combining iMessage, AI-powered responses, automated workflows, and voice messages, businesses can reduce friction between initial interest and a sales conversation. She illustrates how a traditional funnel might turn 100 landing-page visitors into just one booked call, highlighting where potential customers drop off.

The discussion covers faster lead response, personalized follow-up, CRM automation, and building sales processes around trust. Redhouse and Jay Lee also examine faith-driven leadership, client qualification, and the long-term value of ethical selling, including Jay's experience closing $1 million in 90 days while prioritizing client fit and retention.

In this episode

00:00 Introduction to the Sales Ninja Show

03:20 Dinah Redhouse's entrepreneurial journey

07:18 Purpose, mindset, and burnout

16:26 Faith and values in business

19:39 Ethical selling and client retention

27:42 Missed leads and sales opportunities

29:14 iMessage automation with GoHighLevel

33:30 Direct-to-conversation marketing

36:03 Trust, buyer behavior, and funnel friction

55:48 SnapMe and lead attribution

01:05:34 AI workflows and automated appointment booking

01:07:19 Android messaging and RCS compatibility

More Value:

Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshop

Follow Dinah Redhouse’s Socials:

Facebook → facebook.com/dinah.redhouse

Instagram → instagram.com/dinahsade

LinkedIn → linkedin.com/in/dinah-redhouse

Follow Jay Lee’s Socials:

Facebook: https://www.facebook.com/jayleesalesninja

Sales Ninja Facebook Community: https://www.facebook.com/groups/salesninjacommunity

Instagram: https://www.instagram.com/gosalesninjapro

LinkedIn: https://www.linkedin.com/in/jayleecanada

YouTube: https://www.youtube.com/@jayleesalesninja

Sales Ninja Website: https://www.gosalesninja.com/home

Dave Won is a sales coach, certified money coach, former Air Force captain, TEDx speaker, President’s Club winner, and Salesperson of the Year. His approach grew from a costly sales lesson: despite believing a $1 million service was right for a client, fear of losing the deal led him to offer a $100,000 solution instead. The client eventually left for a competitor after the lower-priced option failed to solve the problem.

Won traces behaviors such as premature discounting, keeping dead deals alive, accepting weak objections, and underpricing services back to limiting money beliefs. His process starts by identifying and naming the belief driving the behavior, then examining the story behind it before changing the sales tactic itself. He also explains how tying personal worth to money can affect pricing, negotiations, and confidence when selling a $10,000-per-month service or working with Fortune 500 prospects.

The conversation breaks down how sellers and founders can separate financial pressure from client needs, diagnose the beliefs influencing sales decisions, and recognize the money beliefs buyers bring into a conversation. It offers a practical way to approach pricing, objections, negotiations, and high-value sales with clearer judgment.

In this episode

02:24 Dave Won’s sales and money coaching background

12:47 Air Force lessons on failure and resilience

18:34 Dave’s path into sales

21:47 The $1 million sales opportunity that changed his approach

27:59 Identifying limiting money beliefs

31:25 Discounting, dead deals, and weak objections

36:15 How money beliefs affect founders and pricing

40:12 Selling to wealthier and Fortune 500 clients

45:15 Naming the belief behind sales behavior

47:00 Faith, money, and emotional decision-making

01:01:17 Buyer money beliefs and purchasing decisions

01:11:49 Selling more to create greater impact

More Value:

Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshop

Follow Dave Wons’s Socials:

LinkedIn: http://linkedin.com/in/davewon

Follow Jay Lee’s Socials:

Facebook: https://www.facebook.com/jayleesalesninja

Sales Ninja Facebook Community: https://www.facebook.com/groups/salesninjacommunity

Instagram: https://www.instagram.com/gosalesninjapro

LinkedIn: https://www.linkedin.com/in/jayleecanada

YouTube: https://www.youtube.com/@jayleesalesninja

Sales Ninja Website: https://www.gosalesninja.com/home

Dave Won is a sales coach, certified money coach, TEDx speaker, former Air Force captain, President’s Club winner, and Salesperson of the Year. His approach grew from a costly enterprise sales experience: he recommended a $100,000 service because he feared losing the deal instead of presenting the $1 million solution the client actually needed. The smaller solution failed to solve the problem, and the client moved to a competitor a year later.

That experience led Dave to examine how hidden money beliefs shape sales decisions. He connects scarcity thinking to premature discounting, keeping dead deals alive, accepting weak objections, avoiding budget conversations, and underpricing services. His process starts by identifying the belief driving the behavior, then replacing that narrative so pricing, negotiation, and qualification decisions stay focused on the client’s needs.

The conversation breaks down how founders and sales professionals can recognize money-driven behavior, hold firm on pricing, improve pipeline decisions, and walk away from poor-fit opportunities. It also examines the buyer’s money beliefs and how those beliefs can influence purchasing decisions even when the business case is strong.

In this episode

03:54 Dave’s Air Force and sales background

13:05 Building resilience through military training

18:34 Dave’s path into sales

21:47 The $1 million sales lesson

27:59 Identifying hidden money beliefs

32:07 Premature discounting and dead deals

38:44 Founder pricing and negotiation

45:28 Naming the belief behind sales behavior

47:00 Faith and beliefs about money

57:54 Changing costly sales behaviors

01:02:00 Buyer money beliefs

01:11:49 Selling more to give more

More Value:

Website → https://www.davewon.co/

Follow Dave Won’s Socials:

LinkedIn: http://linkedin.com/in/davewon

Follow Jay Lee’s Socials:

Facebook: https://www.facebook.com/jayleesalesninja

Sales Ninja Facebook Community: https://www.facebook.com/groups/salesninjacommunity

Instagram: https://www.instagram.com/gosalesninjapro

LinkedIn: https://www.linkedin.com/in/jayleecanada

YouTube: https://www.youtube.com/@jayleesalesninja

Sales Ninja Website: https://www.gosalesninja.com/home

Kimberley Day is a three-time award-winning bestselling author, publisher, book coach, and business growth strategist who spent 13 years in financial services before building her own business. After writing her first book, she doubled her income within 12 months, expanded from local to national media coverage, and within 18 months was earning more from book coaching than financial services. Her clients have since used books to generate measurable results, including a $12,000 book launch and a $10,000 real estate deal within 30 days of publishing.

Kimberley breaks down her Book to Buyer ATM Framework: Attract, Teach, Monetize. The strategy begins with the offer, reverse engineers the book around the client journey, and moves readers into a teaching experience where trust can develop before presenting the next paid step. She also explains how existing presentations, podcasts, programs, frameworks, client stories, and AI can dramatically shorten the book creation process.

The discussion covers how coaches, consultants, and service businesses can use a book for qualified lead generation, authority building, content repurposing, and client acquisition. It also examines how one book can become the foundation for a larger sales and content system.

In this episode

02:34 Introduction to Kimberley Day

09:18 From financial services to entrepreneurship

14:54 Cancer, divorce, and losing her job

19:28 Writing her first business book

21:53 Doubling income and earning national media coverage

24:20 Building a book around the end offer

27:37 Turning existing content into a book

33:02 Writing and publishing faster with AI

35:30 Client book launch results

37:59 Reverse engineering the Sales Ninja client journey

54:51 The Attract, Teach, Monetize framework

01:11:42 AI-powered content creation strategy

More Value:

Join Kimberley’s FREE AI Content Creation Workshop → https://us06web.zoom.us/meeting/register/IjW7n06FQZ-BnelGu5SyqQ

Follow Kimberley Day’s Socials:

Facebook: http://facebook.com/therealkimday

Instagram: http://instagram.com/therealkimday

LinkedIn: http://linkedin.com/in/therealkimday

Follow Jay Lee’s Socials:

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Sales Ninja Facebook Community: https://www.facebook.com/groups/salesninjacommunity

Instagram: https://www.instagram.com/gosalesninjapro

LinkedIn: https://www.linkedin.com/in/jayleecanada

YouTube: https://www.youtube.com/@jayleesalesninja

Sales Ninja Website: https://www.gosalesninja.com/home

Joey Lieber started as an entrepreneur in the music industry, eventually building a music education business that generated $70,000 in annual net income. Since 2022, he has worked in mergers and acquisitions, focusing on business valuations, marketing, and sales. One standout transaction involved a landscaping company producing $1.7 million in net income that sold for $9.2 million in under six months.

That experience reinforced a core principle behind business value: a company becomes more transferable when its success does not depend entirely on the owner. Joey explains how documented SOPs, capable employees, clean financials, accurate valuations, and gradually reducing owner involvement can strengthen a company before a sale. His firm closes about 75% of the businesses it takes to market and maintains an internal network of roughly 36,000 buyers.

This conversation breaks down how founders can prepare for an exit, understand cash flow multiples, identify potential buyers, and build systems that make a company less dependent on its founder. It also examines the role of employees, AI, financial records, and choosing a buyer who can protect the company's legacy.

In this episode

03:35 From music entrepreneur to business owner

05:21 Building value through SOPs and systems

13:18 The danger of stepping away too quickly

15:32 M&A and building a sellable business

18:30 The $9.2M landscaping company exit

20:13 How cash flow multiples determine valuation

22:55 Finding buyers through a 36,000-buyer network

23:48 SBA, private equity, and strategic buyers

28:18 Preparing financials years before an exit

30:22 Why 75% of listed deals close

32:29 Using market comps to estimate business value

38:38 Choosing the right buyer and protecting legacy

41:25 How AI could affect business valuations

More Value:

Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshop

Get a Starting Point for Your Business Value With This Free Calculator → https://calculator.fbxbrokers.com/

Follow Joey Lieber’s Socials:

Facebook: http://facebook.com/joeylieber

LinkedIn: http://linkedin.com/in/joey-lieber-pa-1b2647242

Follow Jay Lee’s Socials:

Facebook: https://www.facebook.com/jayleesalesninja

Sales Ninja Facebook Community: https://www.facebook.com/groups/salesninjacommunity

Instagram: https://www.instagram.com/gosalesninjapro

LinkedIn: https://www.linkedin.com/in/jayleecanada

YouTube: https://www.youtube.com/@jayleesalesninja

Sales Ninja Website: https://www.gosalesninja.com/home

Jon Weberg has spent 14 years helping businesses improve growth and sales operations, with work touching more than 20,000 businesses across 25+ industries. His experience includes a $6.8 billion mining merger and work connected to Frank Kern, Dan Fleyshman, John Crestani, Chase Hughes, and AI Acquisition, a company discussed as having 150 employees and roughly $60–$70 million in annual recurring revenue.

Weberg’s approach focuses on finding the “seams” between marketing, sales, follow-up, CRM, retention, and other departments where performance gets lost. He explains how speed-to-lead outreach within 30 seconds to five minutes, multi-channel follow-up, CRM automation, prospect research, offer expansion, and targeted conversion testing can improve show rates, close rates, and customer lifetime value.

The conversation breaks down practical ways to diagnose growth bottlenecks, simplify sales operations, personalize prospect follow-up with AI, and identify the few metrics most likely to move revenue. It also covers offer expansion, VSL testing, and increasing lifetime value by giving existing customers more relevant ways to buy.

In this episode

04:29 Finding the hidden gaps between departments

07:18 Managing growth across large teams

12:29 Building a CRM for a $60–$70M business

17:21 Increasing show rates with speed to lead

21:22 Human connection and trust before the sales call

25:49 Multi-channel follow-up cadence

29:41 Using AI for personalized prospect research

35:54 The Profitalize growth model

38:19 Metrics that drive hyperscaling

41:05 Jon’s entrepreneurial start at age 13

01:00:51 Follow-up mistakes and VSL variations

01:05:06 Increasing customer lifetime value

More Value:

Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshop

Get the free Profitalize resource at Profitalize.com and see where your growth engine can improve.

Visit Profitalize.com/partner to get your free Seam Map and uncover your biggest growth gaps.

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Lauren Cohen is a Canadian-born dual citizen who has spent 25 years in the U.S. and now helps entrepreneurs, investors, professionals, and families plan their move across the border. Her career took shape after her ex-husband was detained by immigration authorities and later deported following their honeymoon, exposing the risks of fragmented immigration advice. Today, she brings immigration, business, investment, real estate, tax, financing, and long-term planning into one strategic roadmap.

Cohen’s approach starts with strategy before selecting a visa. Her process can complete an E-2 visa in roughly 3 to 6 months for qualifying clients, while planning beyond the five-year visa toward longer-term options such as a green card. Her real estate model includes co-living properties starting around $330,000 USD, typically requiring 25% to 30% down, combined with an operating business and a five-year growth plan.

This episode breaks down how Canadians can evaluate U.S. immigration through the lens of family, business, investment, and long-term status. It covers the age-21 rule for dependent children, national-interest strategies, affordable housing investments, and Cohen’s integrated network of six core strategic partners plus roughly 15 additional ecosystem partners.

In this episode

02:27 Lauren Cohen and cross-border immigration

05:52 From personal immigration crisis to career

10:30 E-2 visas and the 3-to-6-month process

13:16 The age-21 rule for dependent children

18:22 Building a path toward a green card

22:42 Co-living and affordable housing

25:05 $330,000 real estate investment model

27:37 Five-year business and portfolio planning

32:45 Solving fragmented cross-border advice

37:42 Building an integrated expert ecosystem

39:18 Faith, integrity, and community

43:43 The U.S. Strategic Entry Roadmap

More Value:

Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshop

Ready to explore your U.S. options? Start with a personalized cross-border strategy thru investingacrossborders.net

Get Lauren Cohen’s Expert Guide to the Key Steps, Requirements and Strategies for Obtaining an E-2 Visa → http://usa.investingacrossborders.net/e2-expert

Follow Lauren Cohen’s Socials:

Facebook | Instagram

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Facebook | Sales Ninja Community | Instagram | LinkedIn | YouTube | Sales Ninja