The Sales Ninja Show Podcast

By Jay Lee

Want to learn how to sell without selling? Are you tired of the harsh selling tactics? What if you were able to ask questions that had your prospects asking for the sale instead of you asking for the ... more

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FAQs about The Sales Ninja Show Podcast:

How many episodes does The Sales Ninja Show Podcast have?

The podcast currently has 196 episodes available.

The Sales Ninja Show Podcast episodes:

August 08, 2026 How to Lead Through the AI Revolution Using Human-Centered Leadership and Ethical AI
Bruce Randall has spent more than 30 years helping organizations navigate major shifts in technology, business strategy, and innovation across software, cloud computing, digital advertising, manufacturing, and artificial intelligence. In this conversation, he shares how he built his first company after losing the opportunity to buy the business where he worked, growing it from roughly $40,000 in first-year billings to about $70,000 annually before selling it for approximately 1.5 to 2 times revenue. He also discusses his work as an executive adviser and author of four books focused on AI, quantum technology, and the future of work.
Randall explains that long-term business growth comes from identifying the root cause of a problem rather than responding to surface-level symptoms. He outlines a customer-first sales approach built on understanding a client's language and challenges before presenting solutions. The discussion also explores practical adoption of AI, the role of quantum computing in accelerating discovery, and why developing AI skills has become an important competitive advantage for entrepreneurs and professionals.
This conversation examines practical approaches to building resilient businesses, evaluating opportunities, adopting emerging technology, and improving sales conversations through deeper customer understanding. It also offers a grounded perspective on preparing for the changing workplace while keeping human judgment at the center of decision-making.
In this episode
00:00 Introduction to Bruce Randall
01:08 Sales Ninja Show introduction
02:23 Bruce Randall's background in technology and AI
03:47 Building a first business from adversity
10:40 Selling a business and business valuation
12:04 Customer discovery and solving root problems
14:00 Four books on AI and quantum technology
15:35 AI, hiring, and the future of work
19:35 Understanding quantum computing
28:06 Cybersecurity and emerging technology projects
32:03 Building AI applications and career opportunities
36:00 Lightning round and leading through the AI revolution
More Value:
Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshop
Follow Bruce Randall’s Socials:
LinkedIn | X
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Facebook | Sales Ninja Community | Instagram | LinkedIn | YouTube | Sales Ninja
...more
42min
August 08, 2026 How to Handle "I'll Think About It" Using Ethical Sales Conversations with the CRISP Method
Andre Kotze spent more than 30 years building and scaling businesses, growing a group of four companies to $15.63 million in annual revenue before completing an eight-figure exit in just six years. After retiring in 2012, traveling to 26 countries, and becoming a certified master coach, he returned to help coaches, consultants, and experts increase their monthly revenue from $5,000–15,000 to $50,000–100,000. The conversation also explores how he generated more than $110 million in personal sales, achieved an 83% close rate with cold outreach to corporate decision-makers, and secured contracts worth more than $2 million.
Rather than treating objections as something to overcome at the end of a sales call, Andre explains how they can be prevented through a structured conversation. He introduces his CRISP framework, Connect to Serve, Reveal Their Dream, Identify Their Reality, Suggest Your Solution, and Partner to Ensure Their Success, which addresses the five barriers that prevent buyers from committing: lack of trust, need, urgency, help, and confidence in the outcome. The discussion also examines why leading with desire instead of pain creates stronger buying decisions and more productive sales conversations.
This conversation explores practical ways to improve sales conversations, qualify better-fit clients, reduce common objections, and increase close rates through trust, structure, and effective questioning rather than pressure or persuasion.
In this episode
00:00 Introduction to the Sales Ninja Show
02:21 Andre Kotze's Entrepreneurial Journey
06:00 Building Four Businesses to an Eight-Figure Exit
09:00 Winning Corporate Clients Through Cold Outreach
13:23 Why Great Offers Still Hear "I'll Think About It"
17:20 The CRISP Sales Framework
20:21 The Five Barriers to Every Sale
27:42 Leading With Desire Instead of Pain
32:18 Better Sales Conversations, Not More Leads
34:10 Coaching a High-Ticket Closer to Higher Conversions
More Value:
Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshop
Follow Andre Kotze’s Socials:
Facebook | Instagram | LinkedIn
Follow Jay Lee’s Socials:
Facebook | Sales Ninja Community | Instagram | LinkedIn | YouTube | Sales Ninja
...more
1h 10min
August 07, 2026 The AI Content Engine! How to Turn AI Content Into More Sales Conversations with Content Automation
Colton Havens built AI Rebels after years of creating content manually for clients, following a career in face-to-face sales where he estimates delivering more than 500,000 sales presentations. He scaled a YouTube content agency to 20 recurring clients paying $2,500 per month, producing as many as 84 videos daily before operational demands exposed the limits of a labor-intensive service model. That experience led him to develop an AI-driven system that automates content production while preserving strategic marketing principles.
Instead of relying on generic AI tools, Havens created a framework that trains dedicated AI "content bots" around a client's offer, audience, messaging, and marketing strategy. The system mines long-form assets such as Zoom recordings, identifies high-value moments, generates short-form video clips, creates supporting images and copy, and schedules content across multiple platforms. During one three-day client event, the process produced 112 video assets and more than 110 scheduled posts within 24 to 48 hours, replacing work that previously required a multi-person team.
The conversation examines how entrepreneurs can transform existing content libraries into scalable marketing systems, combine AI with proven sales and marketing fundamentals, and create consistent lead generation without dramatically increasing production time or staffing requirements.
In this episode
00:00 Introduction to the Sales Ninja Show
02:19 Introducing Colton Havens and AI Rebels
03:30 From Face-to-Face Sales to Content Agency
07:03 Building AI-Powered Content Systems
09:46 Repurposing Large Content Libraries
11:02 Turning Live Events into Months of Content
12:28 AI Images, Posts, and Video Automation
17:13 Inside the AI Content Engine
19:19 Converting Social Content into Sales Conversations
24:12 AI Video Clipping and Marketing Training
30:31 Building Client-Specific AI Content Bots
More Value:
Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshop
Get Colton's AI Video Ads Blueprint at YesColton.com
Follow Colton Havens' Socials:
Facebook | YouTube
Follow Jay Lee’s Socials:
Facebook | Sales Ninja Community | Instagram | LinkedIn | YouTube | Sales Ninja
...more
1h 4min
August 07, 2026 How to Build a Resilient Business Using AI Marketing & Brand Strategy After Starting Over
Benji Boyce is a serial entrepreneur and marketer who has built and scaled multiple ecommerce brands, including Hempire Direct, which grew to more than $1 million per month in revenue. After losing businesses through trademark disputes, failed partnerships, and ownership conflicts, he repeatedly rebuilt from scratch, launching new brands, selling one business for $100,000, and now documenting the public launch of a new consumer brand powered by AI. His experience spans ecommerce, agency services, international business, and AI-driven marketing.
Rather than relying on paid advertising alone, Boyce explains how he combined SEO, viral Reddit campaigns, AI-generated content, press coverage, and brand storytelling to scale products with lean teams and limited overhead. He also shares the operational lessons behind protecting intellectual property, choosing investment partners carefully, automating customer service, and using AI tools to accelerate content production, website development, and business workflows.
This conversation examines practical strategies for building resilient brands, recovering from major business setbacks, and using AI to launch and scale products more efficiently. It also offers candid insights into partnership risk, trademark protection, automation, and the systems required to build companies that can withstand unexpected challenges.
In this episode
00:00 Introduction to Benji Boyce
03:15 Golf Course Incident And Business Journey
07:18 Scaling Hempire Direct To $1M Months
11:25 Trademark Dispute And Losing A Brand
14:18 Divorce, Rebuilding, And Candy Boy
17:00 Launching New Brands With AI
20:20 AI Grandma And Modern Brand Marketing
27:02 AI Empire Coaching And Agency Model
31:12 Hard Business Lessons And Choosing Partners
32:22 Favorite AI Tools And Branding Resources
33:28 Automating Customer Service And Daily Productivity
More Value:
Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshop
Follow Benji Boyce’s Socials:
Facebook | Instagram
Follow Jay Lee’s Socials:
Facebook | Sales Ninja Community | Instagram | LinkedIn | YouTube | Sales Ninja
...more
42min
August 06, 2026 How to Scale a Business Using Customer Retention and Referral Marketing
Richelle Shaw shares how she grew her first company from $300,000 to $36 million, generated more than $100 million in three years, lost everything after 9/11, and rebuilt a seven-figure business in five months. As the founder of MDE Nation and author of The Million-Dollar Equation, she now helps entrepreneurs create predictable growth through customer retention, referrals, and revenue expansion. The conversation centers on why sustainable growth depends on maximizing existing customer relationships instead of relying solely on new customer acquisition.
Shaw explains the retention framework she developed while scaling her telecommunications business, where 80% of her marketing budget was invested in keeping customers rather than acquiring them. She details the importance of the first 90 days of the customer journey, the role of personalized onboarding, creative retention campaigns, referral systems, and her philosophy of solving business problems through marketing. She also introduces her updated Million-Dollar Equation, built around increasing customers, purchase frequency, and transaction value as the three drivers of business growth.
This conversation explores practical ways to improve customer retention, strengthen referral systems, create memorable client experiences, and build multiple acquisition channels that support long-term revenue growth. It also offers insights into evaluating offers, building founder confidence, and developing scalable systems that reduce dependence on any single marketing strategy.
In this episode
00:00 Introduction To Alaric Heck
02:19 Building An Eight-Figure YouTube Business
05:44 Growing The AppFind YouTube Channel
16:02 Why YouTube Outlasts Social Media Platforms
24:23 Video Authority Vs. Viral Content
31:05 Creating A 90-Day Content Roadmap
37:20 AI Thumbnail Creation And Click-Through Strategy
38:02 YouTube Monetization Requirements
44:17 Ideal Clients And AdOutreach Services
45:42 Client Success Stories And Business Growth
52:35 Books, Sales Philosophy, And Selling More To Give More
More Value:
The Million Dollar Equation is becoming software. Join the early access list here → https://getmde365.com
Follow Richelle Shaw’s Socials:
Facebook | Instagram | LinkedIn
Follow Jay Lee’s Socials:
Facebook | Sales Ninja Community | Instagram | LinkedIn | YouTube | Sales Ninja
...more
1h 12min
August 02, 2026 How to Profit from AI Search Using SEO and Business Growth Strategies
Chris Walker has built multiple seven and eight-figure businesses by helping companies improve search visibility, generate qualified leads, and scale through SEO. After starting in IT support and discovering SEO through affiliate marketing, he founded Superstar SEO and later Legiit, a B2B growth platform that combines software with a freelancer marketplace. Throughout the conversation, he explains why many businesses become frustrated with SEO agencies that fail to connect rankings with measurable business results, and why his approach centers on revenue, accountability, and long-term client success.
Walker explains how search has evolved beyond Google to include AI-powered platforms, making visibility across multiple search environments increasingly important. He outlines the balance between paid advertising and SEO, emphasizing realistic timelines, measurable progress within the first three months, and evaluating agencies based on business outcomes rather than traffic metrics. The discussion also covers the importance of community building, personal branding, and hiring for character over technical ability to create scalable companies with strong long-term teams.
The conversation breaks down practical approaches to evaluating SEO providers, measuring marketing ROI, adapting to AI search, building an audience before launching products, and creating businesses that grow through trust, operational discipline, and customer-focused leadership.
In this episode
00:00 Introduction to Chris Walker
02:14 AI Search and the Future of SEO
03:15 Chris Walker's Entrepreneurial Journey
04:09 Discovering SEO Through Affiliate Marketing
06:58 Why Businesses Lose Trust in SEO Agencies
11:14 Realistic SEO Timelines and ROI Expectations
14:22 Building Legiit and a B2B Growth Platform
19:19 Sales, Community, and Personal Branding
24:39 Scaling Remote Teams and Hiring for Character
30:18 Leadership, Customer Support, and Company Culture
More Value:
Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshop
Follow Chris Walker’s Socials:
Facebook | Instagram | LinkedIn
Follow Jay Lee’s Socials:
Facebook | Sales Ninja Community | Instagram | LinkedIn | YouTube | Sales Ninja
...more
59min
August 02, 2026 YouTube Ads & Video Authority! How to Generate Predictable Leads with 12 Strategic Videos
Aleric Heck built one of YouTube's largest app review channels after launching it as a teenager, eventually growing his company, AdOutreach, into an eight-figure business that has helped entrepreneurs generate hundreds of millions of dollars in revenue through YouTube ads. His company earned a place on the Inc. 5000 list for three consecutive years, including a No. 60 ranking with more than 6,000% growth, while his work has focused on turning YouTube into a predictable client acquisition channel rather than relying solely on platform monetization.
The conversation centers on the concept of becoming a "Video Authority" by creating educational content that answers the questions ideal clients ask before making a purchase. Heck explains why YouTube's search-driven ecosystem creates long-term discoverability, how AI can help identify high-value content topics, why a 90-day content roadmap produces greater consistency, and why businesses should measure success by qualified clients generated instead of subscriber counts or ad revenue alone.
This discussion examines practical strategies for using YouTube to build authority, generate predictable leads, and create evergreen content that continues producing business opportunities long after publication. It also clarifies YouTube monetization, content planning, and the role of AI in developing a scalable video marketing strategy.
In this episode
00:00 Introduction To Aleric Heck
02:19 Building An Eight-Figure YouTube Business
05:44 Growing The AppFind YouTube Channel
16:02 Why YouTube Outlasts Social Media Platforms
24:23 Video Authority Vs. Viral Content
31:05 Creating A 90-Day Content Roadmap
37:20 AI Thumbnail Creation And Click-Through Strategy
38:02 YouTube Monetization Requirements
44:17 Ideal Clients And AdOutreach Services
45:42 Client Success Stories And Business Growth
52:35 Books, Sales Philosophy, And Selling More To Give More
More Value:
Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshop
Download Aleric's free YouTube Ads Strategy PDF at adoutreach.com/gift.
Follow Aleric Heck’s Socials:
Facebook | LinkedIn | TikTok
Follow Jay Lee’s Socials:
Facebook | Sales Ninja Community | Instagram | LinkedIn | YouTube | Sales Ninja
...more
57min
August 01, 2026 How to Build a Freedom-Based Business Using AI Systems and Smart Automation
Andrew Kroeze has helped more than 1,000 entrepreneurs build and scale online businesses through AI, automation, community-led growth, and sales systems. After selling his coaching company and leading a team of 25, he redefined success by building a lean business with just two team members while focusing on freedom, organic growth, and sustainable profitability. The conversation traces his journey from overcoming personal adversity and depression to building businesses centered on connection, systems, and long-term impact.
Rather than relying on hustle alone, Andrew explains how frameworks create scalable businesses. He shares his approach to identifying bottlenecks across the business value chain, using AI to automate repetitive work, leveraging Instagram Reels to generate organic demand, and building paid communities through Skool. The discussion also explores why founders should master one AI platform before expanding into more advanced tools and how simple systems can replace founder dependence over time.
This conversation explores practical ways to simplify business growth with AI, create scalable sales and marketing systems, and build communities that generate recurring revenue. It also offers a clear perspective on balancing business success with freedom, purpose, and meaningful relationships while avoiding unnecessary complexity.
In this episode
00:00 Introduction to Smart Sales Systems
02:19 Andrew Kroeze's Entrepreneurial Journey
07:14 Learning Connection Through Service
10:17 Building Culture Through Mission and Values
12:02 Why Skool Is Replacing Facebook Groups
14:17 Growing an AI Business with Instagram Reels
18:48 Overcoming Depression and Taking Radical Responsibility
27:42 Building a Lean Business with AI
29:35 When Systems Replace Hustle
33:20 AI Frameworks for Business Growth
36:03 Selling Low-Ticket Offers Through Community
38:34 Redefining Success Through Freedom and Connection
More Value:
Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshop
Access the free 7FCEO AI + Systems Business Scaling Course at 7figceo.com/skool
Follow Andrew Kroeze’s Socials:
Facebook | Instagram
Follow Jay Lee’s Socials:
Facebook | Sales Ninja Community | Instagram | LinkedIn | YouTube | Sales Ninja
...more
1h 3min
August 01, 2026 The Ultimate 5-Step Guide to Self-Auditing Your Business
Jason Ho built his career in high-ticket sales after entering the online business world with no sales experience and accumulating $25,000 in credit card debt through training and education. After shifting his focus from running a lead generation agency to full-time sales, he went on to help generate more than $8.6 million in online sales, consistently producing between $250,000 and $365,000 in monthly sales while helping businesses increase offer value from $3,000 programs to premium offers priced as high as $100,000.
The conversation explores Jason's approach to scaling businesses through continuous self-auditing, building backend offers, and treating sales professionals as business partners rather than employees. He explains how stronger fulfillment, multiple marketing channels, customer ascension strategies, and disciplined offer optimization create more predictable revenue, while AI streamlines operations and allows entrepreneurs to focus on higher-value activities.
This discussion breaks down practical strategies for evaluating business opportunities, increasing customer lifetime value, building resilient sales systems, and identifying the blind spots that limit growth. It also offers guidance for high-ticket closers on choosing the right companies, creating scalable offers, and maintaining consistent performance in changing market conditions.
In this episode
00:00 Introduction to Jason Ho
03:06 From $25K Debt to High-Ticket Sales
07:38 Choosing One Business Focus
08:48 Building Systems Instead of Custom Work
11:49 Using AI to Scale Operations
13:02 Building Trust on Sales Calls
17:35 Creating Premium Offers Up to $100K
22:41 Operating Like a Business Owner
26:24 Growing Revenue Through Backend Offers
29:00 Sales Mentors and Business Philosophy
31:05 Choosing the Right Business Partnerships
34:11 Mindset, Identity, and Sales Performance
More Value:
Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshop
Learn the mindset, offer strategy, and self-auditing frameworks Jason uses inside Sales Alchemist → https://www.skool.com/sales-alchemist-8427
Follow Jason Ho’s Socials:
Facebook
Follow Jay Lee’s Socials:
Facebook | Sales Ninja Community | Instagram | LinkedIn | YouTube | Sales Ninja
...more
50min
July 31, 2026 How to Scale a Contracting Business Using Virtual Assistants and AI Systems
Michael Allen, VP of Sales at Sphere Rocket Virtual Assistants, shares how he has helped contractors and business owners remove themselves as the operational bottleneck by combining virtual staffing, leadership, and AI-driven systems. Throughout his career, he helped scale one business from $40,000 to $60,000 in monthly revenue to more than $200,000 per month, later earning an equity exit, before joining Sphere Rocket. Since arriving there, the sales organization has grown from 9 to 18 sales professionals in 19 months while supporting more than 170 virtual assistants and building a team of nearly 40 employees.
The conversation explores how scalable businesses are built through repeatable systems rather than founder effort alone. Allen explains why virtual assistants should own administrative work, follow-up, appointment setting, quality control, and client communication so business owners can focus on revenue-generating activities. He also breaks down the performance metrics his team uses, including daily conversation targets, appointment-setting benchmarks, show rates, and recurring commission models that create long-term income and accountability.
This discussion offers practical insight into reducing founder dependence, improving operational efficiency, hiring and managing virtual assistants, and using measurable sales processes to increase capacity without increasing complexity. It also highlights the role of leadership, culture, and consistent execution in building businesses that can scale beyond the owner.
In this episode
00:00 Introduction to Sales Ninja Show and Michael Allen
03:17 Early Entrepreneurial Journey
10:16 Missionary Experience and Transition into Sales
12:37 Entering Remote Sales and Career Growth
14:05 Scaling a Business Through Equity
18:51 Joining Sphere Rocket Virtual Assistants
20:28 Growing the Sales Organization
24:17 Using Virtual Assistants to Remove Business Bottlenecks
27:21 Appointment Setting KPIs and Sales Metrics
29:24 Referral Networks and Performance Tracking
More Value:
Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshop
Book a Free Game Plan Call with Sphere Rocket VA
Sphere Rocket VA – Book Your Game Plan Call
Follow Michael Allen’s Socials:
Facebook | LinkedIn
Follow Jay Lee’s Socials:
Facebook | Sales Ninja Community | Instagram | LinkedIn | YouTube | Sales Ninja
...more
44min

FAQs about The Sales Ninja Show Podcast:

How many episodes does The Sales Ninja Show Podcast have?

The podcast currently has 196 episodes available.