🦀 SUPER. SPECIAL. BONUS. EPISODE. INCOMING. 🦀 We've found a guest unlike anyone you've ever met in insurance for a conversation unlike any we've heard on this (or, candidly, any) insurance show.
Be honest... When you hear the words "life insurance broker," what comes to mind? 🕴 A tailored suit? ⌚ Fancy watch? 🚗 Nice car? 🏌♀️ Golf on Fridays? 📸 Filtered LinkedIn posts from a sleek office?
What if we told you to instead picture a guy in the water just outside Baltimore city, in fishing waders and a cut-off tee-shirt, hauling trash and handling wildlife every morning before clocking in at the office? Austin Lewis, owner of Bay Life Brokerage, is an economist-turned-life insurance broker who starts most mornings knee-deep in the Chesapeake Bay pulling shopping carts, tires, and fishing line of the world's third-largest estuary. While he works, he talks via reels to his 67,800 followers on Facebook and his 58,400 on Instagram about insurance, conservation, and leaving the world a little better than he found it. In fact, that's his entire value proposition for Bay Life Brokerage (https://lnkd.in/gjUPg8ag).
When The Salty Adjuster stumbled across one of Austin's videos on Facebook he asked Producer Brett if she thought there might be a chance he'd do the show. And when she crossed her fingers and hoped that someone with more than 100K followers on social would even bother to reply to her DM, Austin responded to Brett within minutes (and waaay after business hours), more than willing to jump on the pod. It isn't like he has a ton of free time. A member of the Army National Guard, volunteer with the BACK RIVER RESTORATION COMMITTEE INC, husband, dad, and yes... #insurancebroker... Austin is living proof that sometimes the best way to make a difference is to stop trying to look like everyone else.
"I'll never forget, I had one friend...," Austin told us, "he's an investment advisor, and he told me that he did not think that it was going to work well for me because I was showing up on video dirty, sweaty, in waders, cut-off tee. I mean, looking like I was a bricklayer or something... And the point he was making was, in this industry, people want to do business with people who appear to be successful financially."
Watch the trailer, then get ready for this BONUS EPISODE DROP (coming Thursday!) for one of the most unexpected conversations we've had on The Salty Adjuster.
Have questions for Austin? Pop them in the comments or email [email protected].