With SAP Sapphire and the ASUG Annual Conference right around the corner, Jon Reed reconvened with analyst Josh Greenbaum and ASUG CEO Geoff Scott for a two part podcast. Part one: a review of SAP's ambitious Business Data Cloud announcement, what we've learned since the launch news, and the open questions heading into Orlando. Then we shift into a discussion of why so many customers have brought up the need for cloud/modernization business cases - and ways to bridge that vexing/persistent IT/business gap. We discuss the customer feedback we've received so far, and Greenbaum and Reed share their plans for an ASUG workshop on this topic in May, and why we think this issue is gaining momentum. Listeners are encouraged to chime in on how this lines up with their SAP migration plans/questions/concerns, and what other resources and discussions they want to see on this topic.