In Episode 88 of The Saudi Fitness Talk Show, we sit down with Moroj Adil — the first professional Saudi female cyclist 🇸🇦🚴‍♀️. What makes her story even more powerful? She hadn’t even ridden a bike until just three years ago.

Now a national champion, ambassador for @experiencealula and @greenedgecycling, and a rising icon in the regional cycling scene, Moroj shares her incredible journey of transformation, discipline, and purpose.

We dive into:

• The cultural shifts that made her journey possible

• The mental and physical grit it took to rise in a male-dominated sport

• Her toughest training camp in Spain — and how it broke her down and built her back up

• The mindset of a pioneer blazing a new trail for Saudi women in sport

Hosted by Adam Fedorciow and Todd Price, this episode is a raw and energising look into determination, vision, and the power of saying yes to the unknown.

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Moroj Adil: @morojadil

Adam Fedorciow: @adam.fedorciow

Todd Price: @toddprice_

The Show: @thesaudifitnesstalkshow

In this episode of The Saudi Fitness Talk Show, Adam & Todd sit down with Basim AbdulWali, Marketing & Development Director at Mercedes-Benz KSA (Juffali Automotive), for a deep dive into the art and evolution of brand building in Saudi Arabia and beyond.

We cover:

• The thinking behind "Move With Mercedes" and recent brand activations

• The future of marketing in a fast-changing automotive world

Mercedes' positioning as global competition rises — especially from China

• Two decades of marketing experience: biggest mistakes, key lessons, and what still guides Basim’s decision-making

• How running, sneakers, and storytelling intersect with branding, culture, and impact

Whether you’re in marketing, leadership, or simply curious how one of the world’s most iconic brands adapts to change — this episode is for you.

You can follow Bassam Here:

https://www.instagram.com/bwali1?igsh=aDFoYWJwZHB1cXNz

You can follow the show on instagram here at:

https://www.instagram.com/thesaudifitnesstalkshow?igsh=MTY0bHdlOGVzNWp4aA==

Adam’s Instagram:

https://www.instagram.com/adam.fedorciow?igsh=djV2N3IwdmxpcmYz

Todd’s Instagram:

https://www.instagram.com/toddprice_?igsh=ZmQ5djIxbm5mdmt3&utm_source=qr

Dr. Rudy Eberwein (@drrudybestlife) is a physician at the forefront of preventative and regenerative health, known for integrating cutting-edge science with a deeply personalized approach to medicine. With decades of clinical experience and a passion for helping patients thrive, not just survive, he specialises in hormone optimisation, longevity medicine, and transformative psychology.

In this powerful episode, we unpack the rise of GLP-1s like Ozempic & Mounjaro, the testosterone crisis plaguing men worldwide, and why the brain, not just the body, must be trained for lasting change. Dr. Rudy shares the biggest mistake people make when starting hormone therapy, how to reclaim your energy in midlife, and why emotional trauma may be the root of many physical symptoms.

If you're interested in living longer and better, this one’s for you. A bold, science-backed conversation that challenges outdated medical thinking—and offers real tools for radical transformation.

Follow Dr. Rudy here:

https://www.instagram.com/drrudybestlife?igsh=MXg2Z3hwMDNtd2N3ZQ==

You can follow the show on instagram here at:

https://www.instagram.com/thesaudifitnesstalkshow?igsh=MTY0bHdlOGVzNWp4aA==

Adam’s Instagram:

https://www.instagram.com/adam.fedorciow?igsh=djV2N3IwdmxpcmYz

Todd’s Instagram:

https://www.instagram.com/toddprice_?igsh=ZmQ5djIxbm5mdmt3&utm_source=qr

Noah Laith (‪@TheStoicBiohacker‬) is a wellness entrepreneur, investor, and longevity advocate who blends ancient stoic philosophy with cutting-edge biohacking. As “The Stoic Biohacker,” he champions a disciplined, data-driven approach to health rooted in simplicity, resilience, and self-mastery.

In this thought-provoking episode, we dive into peptides, hormones, and the often overlooked health crisis brewing in modern-day Saudi Arabia. Noah shares the biological cost of comfort, why convenience might be eroding wellness, and how Saudi’s emerging wellness wave can lead the region toward radical self-optimization.

A must-listen for anyone curious about how to biohack with purpose, align Eastern wisdom with Western science, and build a body that’s resilient in both desert and digital environments.

Ella Davar, RD, CDN is a registered dietitian, integrative nutritionist, health coach, and wellness entrepreneur blending Eastern wisdom with cutting-edge science. She’s the founder of the “Utarian” approach—uniting longevity science, gut-brain nutrition, and intuitive lifestyle design.

In this deep-dive episode, Ella shares the 5 essential foods to optimise your gut-brain connection, how to eat for long-term resilience, and why your nervous system health depends on what’s on your plate. We also explore her multicultural background, her approach to integrative healing, and her mission to simplify nutrition in a world of noise and extremes.

A must-listen for anyone interested in food as medicine, holistic performance, and building a smarter body and brain—starting at the gut.

—

Follow Ella here:

https://www.instagram.com/ella.davar?igsh=MWc5cXV1d3pwYnBzeA==

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Todd’s Instagram:

https://www.instagram.com/toddprice_?igsh=ZmQ5djIxbm5mdmt3&utm_source=qr

Mohammed Ameenudin is an avid endurance runner and poet. He is currently based in Riyadh and is part of Riyadh Runners and Riyadh Writers club.

You can follow Mohammed here:

https://www.instagram.com/ameen.amster?igsh=MWI3NWMxNTQ5YWM1ZA==

You can follow the show on instagram here at:

https://www.instagram.com/thesaudifitnesstalkshow?igsh=MTY0bHdlOGVzNWp4aA==

Adam’s Instagram:

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Todd’s Instagram:

https://www.instagram.com/toddprice_?igsh=ZmQ5djIxbm5mdmt3&utm_source=qr

Pete is an online coach and fitness influencer based in Jeddah, Saudi Arabia.

You can follow Pete here:

https://www.instagram.com/pete_kami_?igsh=MWRsczV2dHlsNnpkcQ==

You can follow the show on instagram here at:

https://www.instagram.com/thesaudifitnesstalkshow?igsh=MTY0bHdlOGVzNWp4aA==

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Todd’s Instagram:

https://www.instagram.com/toddprice_?igsh=ZmQ5djIxbm5mdmt3&utm_source=qr

Ahmad is an entrepreneur and business & technology consultant, helping people set up their businesses in Saudi Arabia.

You can follow Ahmad here:

https://www.instagram.com/ahmadbiztech?igsh=c2U1Z2ZuMHhmYWJ0

You can follow the show on instagram here at:

https://www.instagram.com/thesaudifitnesstalkshow?igsh=MTY0bHdlOGVzNWp4aA==

Adam’s Instagram:

https://www.instagram.com/adam.fedorciow?igsh=djV2N3IwdmxpcmYz

Todd’s Instagram:

https://www.instagram.com/toddprice_?igsh=ZmQ5djIxbm5mdmt3&utm_source=qr

You can follow the show on instagram here at:

https://www.instagram.com/thesaudifitnesstalkshow?igsh=MTY0bHdlOGVzNWp4aA==

Adam’s Instagram:

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Todd’s Instagram:

https://www.instagram.com/toddprice_?igsh=ZmQ5djIxbm5mdmt3&utm_source=qr