The Savvy Host Advantage

The Savvy Host Advantage

By Jodi BourneBusinessEntrepreneurshipMarketing
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The Savvy Host Advantage episodes

  • Overcoming Marketing Burnout: Strategies for Consistency

    Links Mentioned:

    Perfect Guest Avatar Workbook

    Book Direct Action Plan

    Insta-Booked Waitlist (+Free Gift)

    Conrad O'Connel -

    1. Introduction to the Episode

    - Jodi, marks the podcast's 1st anniversary and reflects on her journey, including hiring a podcast coach to help with confidence.

    2. Addressing the Host’s Absence

    - Jodi shares her 6-month hiatus from the podcast.

    - Discusses the challenges she faced, including personal loss, family health issues, and battling depression.


    3. Authenticity in Marketing

    - Jodi admits to her struggles with maintaining consistency in her own marketing efforts.

    - A candid discussion on feeling disingenuous when preaching consistency but failing to stay on course.


    4. Marketing Strategies for Busy Times

    - Hire an influencer or content creator to produce video and drone footage for lasting summer content.

    - Save and organize social media content for easy reuse.

    - Engage in marketing education and stay abreast of new trends.

    - Gather emails for future campaigns and consider influencer collaborations.

    5. Social Media Engagement

    - Encouraging interactions with followers by commenting on their content.

    - Partner with local businesses to help each other grow online.

    - Feature top content with pinned and featured posts on platforms like Instagram and Facebook.

    6. Content Creation Tips

    - Utilize user-generated content, highlight reels, and share reviews.

    - Keep capturing photos and videos for future posts.

    - Update existing blog posts regularly.


    7. Automation and Scheduling

    - Importance of automated welcome messages in communication strategy.

    - Using scheduling tools for consistent content posting.

    8. Staying Visible Online

    - Running Facebook and Instagram ads for continuous visibility.

    - Keeping the engagement level high even during busy seasons.


    9. Connection Building

    - Building real relationships with followers through social media interactions.

    - Authentic sharing through personal anecdotes and casual updates.

    10. Efficient Use of Social Media

    - Utilizing stories on Instagram and Facebook for effortless updates.

    - Creative low-effort content ideas for times when energy and time are limited.

    11. Additional Resources and Takeaways

    - A guide to additional resources, courses, programs, and book recommendations provided in the show notes.

    - Jodi imparts 10 actionable tips to maintain audience engagement without a detailed strategy.


    12. Conclusion

    - Jodi wraps up the episode by reiterating the importance of staying genuine, engaging with the audience, and finding manageable strategies to keep marketing effective even when it’s challenging to be consistent.

    30 min
  • 3 Reasons You Need A Blog ASAP - Vacation Rental Marketing Foundations

    Today's episode is all about why you should start a blog. I go into detail about how SEO works, how you can be more competitive with your content, and how you can write better, more personal content that creates trust. Finally, i share ideas for repurposing your blog to other types of marketing.

    Jodibourne.com/waitlist

    Jodibourne.com

    instagram.com/heyjodibourne

    23 min
  • Facebook Success: Episode 2

    In this episode, I cover questions asked about Facebook marketing, including - How to choose between Facebook and Instagram. Should you start a Facebook Group? And how do you start with Facebook ads.

    11 min
  • Boost Your Vacation Rental Bookings With 4 Key Types of Content

    Welcome back to another episode of The Savvy Host Podcast! I'm your host, Jodi Bourne, and in today's episode, we're diving into the world of content marketing. I'll share four key types of content to help you grow your audience and book your vacation rental. But before we get started, I want to emphasize that you don't need to be overwhelmed by all the strategies mentioned in this episode. In our next episode, we'll discuss how to decide which methods are right for you. So sit back and let's explore the world of content marketing and how it can benefit your vacation rental business.

    Savvy Host Marketing Roadmap Group Coaching Waitlist

    Marketing Action Plan - Free Guide

    Jodi Bourne Instagram

    21 min
  • Fall Into Success: Creative Ideas for Seasonal Bookings

    Welcome back to the Savvy Host Podcast, the show where I dive deep into all things vacation rentals and help you level up your hosting game. In today's episode, titled "Creative Marketing Ideas For Seasonal Bookings," I'm going to explore seasonal marketing and how you can make your property stand out during the upcoming fall and winter months.

    Even thought it is still August, and still hot in many places around the world / country, people are already beginning to think about and buy for fall. So, it's the perfect time to get ahead of the game and capture the attention of potential guests.

    In this recording, I'll share various strategies to enhance your listing, including adding enticing amenities, updating headlines and calls to action, and utilizing eye-catching photos and videos.

    I'll aslo show you how to optimize your presence on social media and how to incorporate your fall photos and updates into your email marketing plan. This episode is packed with tips, so grab a pumpkin spiced whatever and get ready to learn how to make your property stand out and get more bookings this fall! Get ready to become a savvy host! Let's dive in.

    Key Topics:

    - Adding amenities to enhance the guest experience

    - Creating a cozy atmosphere with throws and blankets

    - Decorating for fall with tasteful touches

    - Updating game collections for indoor entertainment

    - Providing TV packages for sports enthusiasts

    - Mentioning and highlighting value-added features in OTA headlines and listings

    - Creative calls to action

    - Taking photos and videos to update listings and social media

    - Tips for capturing effective photo and video shots

    - Utilizing b-roll for creating reels and TikToks

    - Reaching out to previous guests via email marketing

    - Black Friday ideas

    SO MUCH GOODNESS!

    Marketing Links & Tools For Hosts

    Group Coaching Waitlist - The Savvy Host Marketing Roadmap

    Coolors - Color generating tool

    Instagram Action Plan - Free Audio & Workbook

    Canva - Facebook Cover Collage

    23 min

About The Savvy Host Advantage

From the publisher's feed

This podcast is for vacation rental, boutique hotel, and glamping hosts who are done with generic marketing, discount-driven bookings, and guests who don't appreciate what they've built. You're not running an Airbnb side hustle — you're building a hospitality brand. And that changes everything.