In today’s world, everyone’s constantly trying to sell you “the best”, “the No. 1” or “the only marketing strategy you will ever need” to achieve your goals. 

In reality though, there’s no magic potion when it comes to marketing! 

It cannot be a one-size-fit-all situation and while there’s a variety of great strategies and tactics that are known to be more or less effective for some industries rather than others, what truly matters is what eventually works for you and your business. 

But how do you know that? Well, by trialing, tweaking and eventually testing again! 

In today’s episode, Paty and Rosie cover the foundation of marketing by sharing why testing is so important, why it’s key to give your trials some time and how to look at iterations to eventually obtain the results you want. 

Listen to the episode for all the details that’ll help you rock the marketing of your business! 

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episode! 

And if you have questions or you’d just like to say ‘hello’, connect with us on Instagram: @iampatysoares @writingwithrosie 

How do you create a sustainable business model that can grow without getting stuck in it?

What does it mean to have a sustainable business model? 

In this episode, we cover the 4 fundamental elements you need to keep in mind to create a business that you can scale and grow beyond your current glass ceiling. 

We share in detail how several models can be scaled and we take a moment to cover the importance of teams and leadership. 

Listen to this episode to learn all about sustainable models and start putting in place everything you need to grow your business!

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Liked this episode? Remember to leave a review and follow our podcast, so you never miss an 

episode! 

And if you have questions or you’d just like to say ‘hello’, connect with us on Instagram: @iampatysoares @writingwithrosie 

What’s the best way to brand yourself and your business if you’re an introvert? 

How can you create a strategy that fully caters to who you are and your personality? 

Is there a way to show up and be vulnerable without draining yourself? 

These are only some of the questions we tackle on this week’s episode with our special guest and Brand Strategist wizard Ruha Thurairatnam. 

Ruha joins us for a great conversation about all things branding for those business owners who are introverts and don’t want to constantly show it all, or feel drained by how they present and market themselves. 

We start with the basics of branding, before going deep with a discussion that will forever change how you look at branding and strategise for your business

It’s an episode not to be missed! 

For further insights about branding, make sure to connect with Ruha at the following links: https://www.instagram.com/thedesigniststudio/ 

https://thedesignist.studio

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Liked this episode? Remember to leave a review and follow our podcast, so you never miss an 

episode! 

And if you have questions or you’d just like to say ‘hello’, connect with us on Instagram: @iampatysoares @writingwithrosie 

Copywriting is not meant to just entertain your audience. It’s meant to sell to your audience. 

But how do you know that your fancy copy can actually sell? 

What do you need to do and what elements do you need to have (or hand over to your copywriter) if you want to turn your sales page or email into a money-making machine? 

In short - it all boils down to how much you know of your audience language and how strategically you can use it! 

And who better than Rosie - our in-house copywriting and marketing expert - to share with you everything you need to know to get that language down and create persuasive copy that sells for you? 

Listen to it all in this episode of The Savvy Strategists Podcast

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Liked this episode? Remember to leave a review and follow our podcast, so you never miss an 

episode! 

And if you have questions or you’d just like to say ‘hello’, connect with us on Instagram: @iampatysoares @writingwithrosie 

Ever wondered what happens if someone takes your intellectual property, images and content to create fake social media accounts? 

How are social media platforms like Instagram and Facebook protecting you from the scammers and the hackers? 

Following a couple of personal (very frustrating) experiences with these issues, Paty and Rosie dive into the current policies, how these tech giants fail to protect content creators and business owners online and why you should never just rely on social media to keep your business running. 

Listen to today’s episode and join the conversation - what would you want these companies to do differently to protect you and your audience? 

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episode! 

And if you have questions or you’d just like to say ‘hello’, connect with us on Instagram: @iampatysoares @writingwithrosie

Today's episode is all about strategy and this time we're specifically breaking down what it takes to create a great social media strategy!

Together, Paty and Rosie discuss the elements of a strategy, what makes it work and how to choose yours with ease, following a simple few steps. Rosie also busts a few myths around social media strategy and why a cookie-cutter approach won't get you the results you're hoping!

And if that wasn't enough, they even take a look at how strategy will evolve now that the new kid on the block, AI, has made an appearance in everyone's business.

It's an episode not to miss - tune in now to listen to the latest Savvy Strategists episode

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episode! 

And if you have questions or you’d just like to say ‘hello’, connect with us on Instagram: @iampatysoares @writingwithrosie 

Customer satisfaction is crucial in today's competitive market. Join us for this week's episode to learn how to enhance your customer experience and drive business growth.

In this week's episode, we dive into the crucial role of customer satisfaction and its impact on retaining clients and growing business through positive experiences, referrals, and long-term relationships. We discuss the importance of delivering on promises and bringing value to clients, sharing personal examples of how customer satisfaction can lead to client retention.

Take a listen to find out more 

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episode! 

And if you have questions or you’d just like to say ‘hello’, connect with us on Instagram: @iampatysoares @writingwithrosie 

In today’s episode, Paty and Rosie interview Ben Shorter. For the past 10 years, Ben has grown and scaled multiple businesses, in different industries, beyond 6 figures. 

Along the way he’s learned a lot and he has become particularly skilled at recognising all the BS the online gurus are trying to sell you when it comes to making your business a success and scaling it. 

So, in his conversations with The Savvy Strategists, he shares a few of those learnings and he gives us the real hard truth (no one talks about) of what it means to grow a business. 

Listen to this episode for some real tough - yet fun - conversations! 

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episode! 

And if you have questions or you’d just like to say ‘hello’, connect with us on Instagram: @iampatysoares @writingwithrosie

AI is taking over the world and it's dividing it - some people love it, some hate it! But how can you positively leverage AI in your business? And what will be the consequences of everyone using tools such as Chat GPT to create content, write pages or shape programs?

In today's episode, Paty and Rosie share the pros and cons of using AI for your business. They discuss how you can positively implement it, while also talking about its limitations and all the things you really shouldn't do with the help of Chat GPT.

It's a controversial episode with two different points of view and tons to discussions about the good, the bad and the ugly of AI.

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episode! 

And if you have questions or you’d just like to say ‘hello’, connect with us on Instagram: @iampatysoares @writingwithrosie

 For many female business owners being a mother and wearing the CEO shoes represents a challenge nobody prepares you for; 

Will your business change? 

Will you have to juggle everything all the time? 

How will motherhood inspire or impact you when it comes to priorities as a business owner? 

In this episode of The Savvy Strategists, Paty and Rosie are joined by Michelle Pontvert, Brand Strategist and Squarespace Website Designer, who recently co-founded the “Like a Mother Movement”. 

Michelle, together with fellow-mom Paty, discusses how motherhood shaped her business, the pressures of the external world and how the internet pushes an unrealistic idea of success on “mompreneurs” that quickly turns things quite unhealthy. 

Listen to this episode for this inspiring and provocative conversation. 

Connect with Michelle at the following links: 

https://www.instagram.com/michellepontvert

https://www.michellepontvert.com 

https://www.likeamothermovement.com 

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Liked this episode? Remember to leave a review and follow our podcast, so you never miss an 

episode! 

And if you have questions or you’d just like to say ‘hello’, connect with us on Instagram: @iampatysoares @writingwithrosie